By Integrated Marketing Platform | October 23, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Marketing Strategies That Will Help You Increase Sales
Marketing and sales go together like bacon and eggs. Full Story: Forbes
Omnichannel Marketing—And How To Make It Work For Your Business
As technology continues to transform our world, the concept of marketing is constantly evolving as well. Full Story: Forbes
3 Marketing Messaging Mistakes That Prevent E-Commerce Brands From Generating More Sales
Having worked with a myriad of small businesses and startups, Full Story: Inc.
Three Emerging Must-Have Marketing Tools
In the ever-evolving marketing landscape, marketers continue to look for the right tools and technology to help deliver exceptional customer experiences, Full Story: Forbes
5 Tips You Need To Implement A Solid B2B Marketing Strategy
No matter the stage of your business, there are certain goals you want to achieve with a solid B2B marketing strategy: Full Story: hypepotamus
Adapting Your Marketing Strategies In A Cookieless World
I love cookies. Chocolate chip, peanut butter, shortbread, white chocolate, monster—there is rarely a cookie I can do without. Full Story: Forbes
4 Digital Marketing Strategies to Improve Branding
A well-crafted digital marketing strategy drives business growth and increases and broadens customer engagement. Full Story: WhaTech
SOCIAL MEDIA
Three Quick Steps That Can Help Optimize your B2B Social Media Strategy
To drive a solid online marketing strategy, social media has to figure in the plan of action, in some way or other. Full Story: MartechSeries
Social media can expand an organization’s reach
Companies and organizations around the world are invested in the use of social media to attract attention to their products or mission. Full Story: Cleveland Jewish News
Instagram Updates: Changes That Affect Marketers
Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers and business owners? Full Story: SocialMedia Examiner
Is Letting AI Take Over Your Social Media a Good Idea? Here Are the Stats
There’s nothing worse than slaving over a detailed, long-form social media post for a few hours
only to see it get a few likes. Full Story: Hackernoon
Beyond likes and shares: A how-to guide to social media privacy
Here’s an informative guideline to staying safe and protecting your accounts online. Full Story: UCalgary News
SEARCH ENGINE
Why Marketers Should Add Autocomplete To Their SEO Tactics
Search engine optimization and pay-per-click are the two top approaches to leveraging leads from search engines. Full Story: Forbes
SEO outcomes vs. SEO outputs: Understanding the difference
Here’s how focusing on outcomes, not just outputs, can align your SEO efforts with your organization’s goals, resulting in a holistic impact. Full Story: Search Engine Land
5 SEO mistakes sacrificing quantity and quality (and how to fix them)
Quality and quantity in SEO don’t have to be mutually exclusive. Full Story: Search Engine Land
WordPress Update Improves Page Speed With Smarter Script Loading
WordPress update adds deferred script loading for faster page speeds and site performance. Full Story: Search Engine Journal
Exploring programmatic SEO: Real-world examples and insights
Explore programmatic SEO through practical examples, from travel and template collections to product comparisons and database-driven pages. Full Story: Search Engine Land
MOBILE MARKETING
The Role of AI in Shaping the Future of Mobile App Development
Mobile app development has come a long way since the beginning of the smartphone era. Full Story: nasscom community
What makes a great app experience?
A couple of weeks back, I was invited to be the keynote speaker for the Masterclassing Mobile App Workshop. Full Story: Mobile Marketing
How Mobile Advertising Differs from All Other Ad Formats
Mobile advertising is one of the fastest growing facets of digital marketing. Full Story: Small Business Trends
DIGITAL SIGNAGE/ SCREEN MEDIA
How to Use Digital Signage to Influence Purchasing Behavior at Your C-store
Digital signage enables C-stores to captivate customers’ attention with visual content that highlights products and enhances every shopping experience. Full Story: Digital Signage Today
9 Strategies for boosting revenue with digital menu boards
In today’s fast-paced world, delivering unparalleled convenience to customers is at the top of the priority list for service-focused businesses. Full Story: Digital Signage Today
EMAIL MARKETING
5 Steps to Fuel Your Email Marketing Efforts Before the Holidays
Is your email marketing ready for the busiest shopping season? Full Story: Entrepreneur
5 Tools to Help You Manage Email Newsletter Overload
The problem with email newsletters is there are so many good ones. Full Story: Wired
Your email marketing strategy should not be a one-size-fits-all experience
Email marketing is not a one-size-fits-all game—it’s about delivering the right message to the right people at the right time. Full Story: Fast Company
E-COMMERCE
E-Commerce Brands: 3 Mistakes To Avoid This Holiday Season
Over the past 20 years that I’ve been involved in e-commerce, Full Story: Forbes
Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics
Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms. Full Story: ad exchanger
New Google Analytics Reports Unveil Customer Retail Experience
Explore how Google Analytics reports have evolved to track ecommerce sales. Full Story: Cmswire
What Are the Best Marketing Channels for eCommerce Businesses?
eCommerce businesses have a multitude of channels at their disposal to reach and engage with their target audience. Full Story: Flux
How to Ensure Your Ecommerce Packaging is Cost-Effective Yet Impactful
In today’s rapidly evolving digital landscape, the e-commerce industry has experienced unprecedented growth, Full Story: The News Reporter
PUBLIC RELATIONS
10 Proven PR Strategies For A Seamless Public Offering
The lead-up to an initial public offering (IPO) can be scary. Full Story: Forbes
I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?
With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, Full Story: CEOWORLD Magazine
How to transform public relations with blockchain technology
Blockchain technology is transforming public relations by offering transparency, trust, and content control. Full Story: e27
MARKET RESEARCH
The 19 Best Market Research Tools Of 2023
Market research is a crucial component of any business strategy. Full Story: Search Engine Journal
WEB DEVELOPMENT
The Future of Web Development: Trends and Technologies
Web development will remain an integral component of the internet. It constantly advances as technologies, Full Story: TechRound
Python Metaclass Tutorial with Examples
Learn about Python metaclasses, how to define and use them, and explore examples to understand their functionality with this comprehensive tutorial. Full Story: TechRepublic
PHP or Python: Which is Best for Mobile App Development?
A comprehensive guide to understanding PHP vs. Python in mobile app development. Full Story: Analytics Insight
Full Stack Developer Skills: What You Need to Know
Full stack developers have a complicated set of tasks: they must master not only the user-facing aspects of a website or service. Full Story: Dice
Scripting vs. programming languages: Where they differ
Choosing a programming language is often dictated by the problem the programmer wants to solve and the compute goal that a language is designed to achieve. Full Story: TechTarget
4 Websites With Practical HTML and CSS Projects for Beginners
Put your HTML and CSS skills into practice with these top-notch project challenge sites. Full Story: Make Use Of
MARKETING AUTOMATION
Compare 10 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more. Full Story: Martech
The Urgent Need For Marketing AI And Automation Education
AI and automation have left the realm of science fiction to become critical tools in today’s marketing arena. Full Story: Forbes
What’s the Difference Between Traditional and Generative AI?
The evolution of artificial intelligence has made this technology more accessible to businesses of all sizes. Full Story: U.S. Chamber of Commerce
The email marketer’s guide to effective marketing automation
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Full Story: Martech
ANALYTICS & BUSINESS INTELLIGENCE
The power of predictive analytics: Is the future now?
Learn how to leverage GA4’s predictive metrics to forecast customer behavior and inform your marketing campaigns. Full Story: Martech
Top 10 Data Analytics Platforms to Watch
To make the most of big data, choosing the right analytics platform is key. Full Story: CmsWire
Why your business needs to invest in embedded BI
In this day and age, businesses are constantly searching for strategies to enhance their operational capability. Full Story: Workplace Insight
BRANDING AND DESIGN
Unlock Your Career Potential With The Power Of Personal Branding
Personal branding has grown in popularity in recent years and has become known as one of the most effective marketing tools. Full Story: Forbes
How to use authentic personal branding to your advantage
Personal branding is one of these terms that is thrown around on LinkedIn right now. Full Story: Accountancy Age
What is Branding Strategy and the Soul of a Brand?
To lay a foundation for business growth requires both emotional and rational dimensions. Full Story: JD Supra
How AI is changing graphic design
We spoke to leading graphic designers to discover how and why they’re using AI. Full Story: Creative Bloq
VOICE STRATEGIES
How to Use Voice Assistants in Your Home
In an increasingly interconnected world, voice assistants have emerged as transformative tools for simplifying daily life. Full Story: readwrite
How to Change Siri’s Default Messaging App in iOS 17
Nothing can beat the convenience of using Siri to send a message to your contacts. Full Story: Beebom
Welcome to the world of smart home speakers! In today’s technologically advanced era, Full Story: Robots.Net
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