By Integrated Marketing Platform | November 06, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Is Digital Marketing? Types, Strategies & Best Practices
Digital marketing is one of the most popular and powerful ways to generate awareness, interest and sales for your products or services. Full Story: Forbes
Top 5 Marketing Trends For 2024
It’s the time of year when marketers alike attempt to forecast the foreseeable future. Full Story: Forbes
The Biggest Myth About Inclusive Marketing
Many marketers think that inclusive marketing means that your brand needs to serve everyone. Full Story: Forbes
How To Leverage Your No. 1 Marketing Advantage
What if I told you that I could give you a secret weapon that would almost guarantee your marketing success? Full Story: Forbes
Marketing Misinformation: A Thin Line Between Persuasion And Deception
In today’s world, consumers are constantly bombarded with information across various devices and technology platforms. Full Story: Forbes
The Role Of Data Analytics In Digital Marketing
Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Full Story: Forbes
SOCIAL MEDIA
10 Best Social Media Platforms For eCommerce
In this piece, we will take a look at the ten best social media platforms for eCommerce. Full Story: Yahoo Finance
Why Social Media Subscriptions Can Become The New Normal
It’s time to admit that most social media companies have not been able to solve their peskiest problem. Namely, how to rely less on advertisers for revenue. Full Story: Forbes
Building Strong Customer Relationships Through Social Media
With its real-time engagement and intimate reach, social media platforms serve as ideal forums for marketing a brand and connecting with its audience. Full Story: CMS Wire
The Four Most Effective Types of Social Media Content
Seeking content inspiration for your holiday schedule? Maybe you’re planning for 2024? Full Story: Social Media Today
How customer relationship marketing on social media drives revenue
If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? Full Story: sproutsocial
SEARCH ENGINE
3 Powerful SEO Techniques That Will Boost Your Website’s Search Engine Ranking
These search engine optimization strategies can help you create content that builds authority, strengthens your online presence and attracts more visitors to your website. Full Story: Entrepreneur
Why SEO Should Be The Foundation Of Your Web Presence
Why do you need SEO? Because a greater web presence doesn’t happen by accident; Full Story: Forbes
9 ways to stay on top of the latest SEO trends
Enhance your SEO expertise with these reliable methods for staying updated on industry news and best practices. Full Story: Search Engine Land
How To Use SEO To Target Your Audience Throughout The Funnel
Understanding the marketing funnel or customer journey is critical to effective SEO efforts. Full Story: Search Engine Journal
How to manage and optimize local listings for SEO
Learn tips for driving in-store visits and sales and making your business stand out in local search results with optimized local listings. Full Story: Search Engine Land
MOBILE MARKETING
Mobile marketing: The unstoppable force shaping our daily lives
Explore the power of mobile marketing in today’s digital era. Uncover the best products for effective brand engagement and foster deeper consumer connections. Full Story: itweb
Importance of Mobile Apps for Retailers
Mobile apps for the retail sector present new possibilities to engage with customers and improve their experiences, regardless of your mobile strategy. Full Story: CIO Review
Using Behavioral Science for Mobile Marketing Excellence
Learn to maximize the impact of mobile marketing by incorporating behavioral science techniques. Full Story: Mobile App Daily
DIGITAL SIGNAGE/ SCREEN MEDIA
Modern workplace communication: Harnessing the power of digital signage and AI
Tapping into digital signage as a major internal communications channel paves the way for a more cohesive, informed, and motivated workforce. Full Story: Digital Signage Today
Moving Walls harnesses the power of OOH media for social good
Global outdoor advertising enterprise software provider, Moving Walls, Full Story: Marketing Interactive
EMAIL MARKETING
Email marketing strategy: A marketer’s guide
An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. Full Story: Martech
Email Marketing in the Age of Automation: Maximizing Engagement and Conversions
Explore the use of AdTech, personalized and targeted email campaigns, and how to effectively measure performance KPIs. Full Story: Martechcube
Making the most of one-to-one email marketing at scale?
In the constant quest for the latest big thing in today’s digital world, one marketing strategy often overlooked is one-to-one email marketing at scale. Full Story: Bizcommunity
How to boost retail sales with email marketing campaigns
Email marketing remains a powerful tool for retailers to engage with customers, drive sales, and build lasting relationships. Full Story: Retail Sector
E-COMMERCE
Wix Vs. Shopify For E-Commerce Businesses
Comparing Wix vs. Shopify pits two e-commerce-friendly website builders against each other. Full Story: Forbes
E-Commerce Demand Has Normalized But Still a Strong Industrial Driver
The pace of growth of e-commerce sales in the U.S. has slowed since the panic buying of the early Covid years, Full Story: Globest
How E-commerce Automation Industry Has Ascended In Recent Years
Retail e-commerce sales are projected to reach over trillions in the US by 2025. Full Story: Entrepreneur
How to Drive Traffic to Your E-Commerce Store
To help you boost your e-commerce store’s visibility and customer acquisition, Full Story: Grit Daily
PUBLIC RELATIONS
The Digital Age Transformation: How PR Budgets Shift Towards Effective Engagement
The public relations (PR) industry is a critical component of the communications landscape, Full Story: Cision
The most useful AI tools to improve productivity in PR
Another day, more news about AI! This week, we asked PRs to list the tools that help improve their productivity. Full Story: PRmoment
Unlocking the Potential of Precision: PR Messages That Resonate
In today’s fast-paced and information-saturated world, Full Story: Newswatch
MARKET RESEARCH
Transforming Market Research: The Impact Of Generative AI
The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Full Story: Forbes
5 Must-Have AI Tools for Market Research
Unleash the top 5 AI tools for market research, Full Story: Analytics Insight
WEB DEVELOPMENT
Maximising website performance: Best practices for web development
In today’s fast-paced digital landscape, website performance has emerged as a critical factor that can make or break an online presence. Full Story: Blue Mountains Gazette
6 Essential security measures in web development
The concept of web development has taken on a new dimension security. Full Story: Northern Daily Leader
Why Web Development is Important for Businesses
Business website development can result in a lot of merits that directly and indirectly contribute to the welfare of the business. Full Story: Mobile App Daily
Top 10 Programming Languages and Their Resume Impact
In today’s tech-driven job market, the choice of programming language can significantly impact your career prospects. Full Story: Analytics Insight
How to Choose the Right Custom Website Development Services for Your Business
Are you looking to take your business’s web presence to the next level? Full Story: startupguys
MARKETING AUTOMATION
B2B Marketing Automation: Streamlining Campaigns for Efficiency and Personalization
In today’s rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. Full Story: Finextra
AI’s Impact on Inbound Marketing
Inbound marketing is always evolving and its tactics and techniques are adapting to the changing digital landscape continually. Full Story: MartechSeries
What’s next for AI and marketing?
Is generative artificial intelligence as important as we thought it was? Full Story: North Bay Business Journal
How to Level Up Marketing Automation With Generative AI
In the past eight months, the transformative potential of generative AI has swept across the business world, Full Story: MartechSeries
ANALYTICS & BUSINESS INTELLIGENCE
Marketing analytics and generative AI: What’s in store for marketers
Explore real-world applications of generative AI in marketing analytics with Tableau, Funnel.io and Tellius. Full Story: Search Engine Land
Business intelligence: What it is and steps to help you build your strategy
It’s no secret that we live in a data-driven world. And one of the keys of running an effective business is how well your company uses data. Full Story: sproutsocial
What Is Business Intelligence: Its Various Types & Applications
Bl or business intelligence refers to the technical as well as procedural infrastructure that gathers, stores, Full Story: Editorialge
Why Do Businesses Need to Implement Cloud-Based Business Intelligence (Cloud BI)?
Since businesses now have access to a lot of data from a variety of sources, Full Story: EnterpriseAppsToday
BRANDING AND DESIGN
The Power of Branding: How to Create a Strong and Memorable Identity
Successful and strong brand begins with knowing your target audience inside and out. Full Story: TechBullion
Five Essential Tips For Personal Branding For Everyone
Personal branding has become a critical tool for leaders, not only for personal gain but also for their businesses. Full Story: Forbes
The Role of Graphic Design in Web Development
Did you know that the design of your website is responsible for about 94% of all first impressions you get? Full Story: Talk Business
VOICE STRATEGIES
New Features and Enhancements in Samsung’s Latest Bixby Update
Samsung has recently unveiled the latest version of Bixby, its voice assistant, packed with a plethora of exciting features and improvements. Full Story: Opp Today
Voice technology: It’s not just for picking anymore
Pick-by-voice solutions have been streamlining the picking process in warehouses and distribution centers for years. Full Story: DC Velocity
How to set up Alexa for emergencies calls
Amazon Alexa, found commonly in Amazon Echos and a variety of other speakers (as well as apps on your Android phone), Full Story: Android Police
Hey Siri, search the web for: How to fix our legacy
During the past few months, I have been captivated by the newest — or should I say oldest — Full Story: The Michigan Daily
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