UK happiest nation when it comes to online retail experiences
UK consumers are more happy with the experiences being offered by retailers online than their global counterparts – but most only shop regularly shop with three online retailers. According to an analysis of 33,500 online shoppers across 17 countries – with 2,000 from the UK – by Google and Kantar, 79 per cent of UK consumers rate their experiences with retailers as being either excellent or very good, compared to the global average of 69 per cent. Full Story: Mobile Marketing Magazine
6 Ways Mobile Apps are Incorporated into Marketing Campaigns
With so many ways to advertise and promote a brand online nowadays, the term “marketing campaign” now encompasses a vast number of steps and processes that need to be completed in order to make a truly competitive effort. As most popular industries are saturated with other marketers and entrepreneurs who are trying to gain their own slices of the pie, everyone is always looking for the next secret marketing technique or trend that will boost their ad revenue or sales overnight. Mobile apps are one of the few tools that allow such rapid expansion, particularly when incorporated into marketing campaigns in the following six ways: Full Story: Wire19
How TikTok can help brands get on Christmas wish lists
Video-sharing app TikTok has the potential to be a key media platform for brands looking to reach young audiences around the upcoming holiday shopping season, several marketing experts told Mobile Marketer. Full Story: Mobile Marketer
O2 in “Smart Ambulance” trial using 5G tech
O2 will provide connectivity for a new “Smart Ambulance” at Millbrook Proving Ground this month, as part of a trial that has the potential to revolutionise patient diagnosis, transport and treatment. Full Story: Mobile Marketing Magazine
What’s Old Is New Again: SMS Marketing
What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are always on the lookout for the next channel they can add to their marketing program to drive results. Full Story: Forbes
GameAnalytics report sheds light on gaming apps’ revenue and retention performance
Game analytics platform GameAnalytics has released its Mobile Games Benchmark report, which analyses how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU. Full Story: Mobile Marketing Magazine
Snapchat pens ad fraud and viewability deal with DoubleVerify
Snapchat has teamed up with DoubleVerify, a digital media measurement software and analytics platform, to enable brands to measure viewability and prevent ad fraud. The partnership means that brands are now able to authenticate the quality of Snapchat campaigns using DoubleVerify’s viewability and fraud verification technology. Full Story: Mobile Marketing Magazine
Clinique, Heinz and Samsung ads found alongside fake cancer cure videos on YouTube
A BBC investigation has revealed that YouTube’s algorithm is promoting fake cancer cures in a number of languages, and found major brands running ads on the site alongside them. The BBC searched YouTube across 10 languages, and found more than 80 videos containing false information about health, primarily bogus cancer cures. Full Story: Mobile Marketing Magazine
WHY MARKETERS STRUGGLE TO INTEGRATE IN-APP ADVERTISING
In-app advertising is still struggling with issues that have largely been solved in other formats, such as ads that don’t render properly, fraud and measurement. Despite these flaws, however, advertisers continue to spend on in-app ads, because that’s where their targets are: Consumers spend an average of three hours per day on mobile, and GenZ spends 20 percent more time on mobile apps than the rest of the population, according to AppAnnie. Full Story: AdAge.com
Marketers should be double mobile optimising content – here’s why and how
We all know that our time spent on mobile phones is increasing, but this year, for the first time, our time spent on mobile overtook TV. That’s more hours checking social media, watching content and viewing ads on our phones, than watching television, or on desktop. It may have been a long time coming, but surpassing that tipping point is a momentous shift for brands. Full Story: Marketing Tech
Marketing in meltdowns must be mobile
While no informed person is suggesting that the South African economy is in actual meltdown, it certainly feels likes it. Those in the know have been telling us to prepare for challenging times for several years now and things really do feel like they are getting positively tricky Full Story: Bizcommunity.com
7 Best Mobile Commerce Strategies for Business
Retail customers are no longer tied to a physical location to buy what they need – in fact, they’re not even tied to a desktop computer to buy things online. Mobile devices offer the freedom of shopping anywhere and better payment flexibility. This is becoming a key revenue driver for many businesses, and in fact, many start-ups are growing up out of the notion that more people prefer to do their shopping and service ordering on the go for greater flexibility. Full Story: TechFunnel
Apple just announced a trio of new and improved iPhones
During Apple’s highly anticipated September 2019 event, the tech giant announced an upgraded version of almost all of its most popular products, including iPhones, iPads, and Apple Watches. As an extra incentive to buy the new devices, Apple announced that the purchase of a new iPad, iPhone, laptop, or desktop will come with a complimentary 1-year subscription to Apple TV Plus. The company’s own streaming service, which will feature original content, is set to launch on November 1st, for $4.99 a month. Full Story: Mobile Marketing Magazine
Apple’s 3 New iPhones Are All About the Cameras
The iPhone’s camera has always been near the top of the list of the Apple device’s standout features, and this year is no different. Today at an event in Cupertino, California, Apple announced three new iPhone models, all of them with redesigned cameras. Full Story: WIRED
There’s little doubt that mobile marketing is a huge opportunity for marketers, especially in South Africa, and should be seen as a channel of choice for most firms. The question is: what strategy should firms follow if they want to ‘go mobile’? To answer this, there are a number of considerations marketers need to keep in mind. The mobile marketing strategies that we recommend are: Full Story: Bizcommunity.com
Gen Z are the most likely to be influenced online
According to an Adobe survey of 1,200 UK consumers distributed evenly across Gen Z, Millennials, Gen X, and Baby Boomers, 43 per cent of people think that Gen Z are most likely to be influenced online, compared to just 17 per cent for Baby Boomers. Amongst Gen Z alone, 41 per cent agree they are the generation most likely to be influenced online. Full Story: Mobile Marketing Magazine
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can be used to create tailored reports, free of charge, saving you from having to buy expensive third-party benchmark reports. Full Story: App Developer Magazine
Retention and fraud the key issues for app marketers
Adjust has released updated H1 2019 data relating to the app landscape as part of its Global Benchmarks 2.0 report series. The insights in the report are based on Adjust’s aggregated database, with more than 7,000 apps analyzed. Full Story: Mobile Marketing Magazine
Mobile Far Superior to Desktop for DTC Advertising
Mobile advertising is as much as three times more effective than desktop for direct-to-consumer brands, according to a study by people-based marketing platform LiveIntent. The click-through rate for DTC mobile ads was three times as high as the rate for desktop ads on LiveIntent’s network. The conversion rate was a whopping 50% higher on mobile than on personal computers. Full Story: Street Fight
Google teases Play Pass – its mobile gaming subscription service
Last month we learned that Google is planning to launch a subscription-based service for mobile games on the Play Store. It gives you access to a large pool of premium games and apps for a flat fee of $4.99 per month. And today, Google says it’s almost good to go. Full Story: GSMArena.com
