By Integrated Marketing Platform | September 12, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Don’t Throw Out Your Marketing Strategy With the Bathwater
Let’s talk about marketing strategy. It seems appropriate for a digital marketing blog. When was the last time you thought about your marketing? Sometimes the answer is “never.” In which case, might I suggest that it’s a good idea to start. When it comes to the business owners that do think about marketing, they generally fall into one of two camps. Full Story: Business 2 Community
The Digital Marketing Transformation: Accelerate the Path to Marketing Maturity
Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learning and Big Data are the new innovations powering this tech-driven Marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to navigate Digital Transformation will increasingly leave the rest behind. So, how can organizations reach advanced levels of Marketing maturity? Full Story: MarTech Series
Could You Improve Your Business Presence? How You Can Do It
When it comes to your business, you will want to do all that you can to improve the presence of it, physically and digitally. Whether you are a solo entrepreneur who works from home, or whether you have taken that plunge and have a business location and you have employees. Getting the presence right is key to improving your business. With that in mind, here are some of the things to think about. Full Story: Shout Out UK
Do digital natives hold the key to a successful marketing strategy?
Neither is the fact that lots of marketers have struggled to keep up with these changes — especially when it comes to creating and maintaining digital marketing strategies. So why not hand over the reins. Full Story: Media Update
Why customer relationship marketing is vital for business
Customer relationship marketing also empowers businesses to learn more about who their consumers are and what they want, making it much easier to communicate with them in a more personal and direct manner. Full Story: Media Update
4 Inbound Marketing Examples (That Are Actually Successful)
Working in the marketing space, you’ve tweaked your strategies and campaigns countless times over the years. You’ve launched new projects, put new social media practices into place, and even become an expert when it comes to tracking your social media metrics. You definitely know the difference between inbound vs outbound marketing but… you’re finding yourself hitting a creative block. Full Story: G2 (blog)
Market Your Way to Entrepreneurial Success
Among the benefits of marketing is that it identifies your specialty to the marketplace and allows you to target the consumers you need to reach. Below are four marketing tactics that “do unto others as they want to be done” while also assisting you in reaching your goal—more buyers/users of your product. Full Story: The Good Men Project
4 Clever Tips For Getting Your Business Noticed
Any business that relies on engagement, either through customer purchases, subscription renewals or another public form of collecting revenue, needs to keep their exposure in mind. Full Story: MinuteHack
SOCIAL MEDIA
Here’s How to Create Quality Content in the Age of Social Media
Today everyone has become a content generator and the same content generator is also the viewer. The content consumer today “binges” on content. They move from platform to platform, TV channel to TV channel and Instagram profiles in a split second. The only way to keep them hooked on to your offering is by showcasing stellar content and by being aware of what your consumer really wants. Full Story: Entrepreneur
What You Should + Shouldn’t Do on Social Media Before You Have a Publicist
Ah, another day, another public figure tweeting their point of view on the latest trending topic. Simultaneously, the notoriety-seekers among us brazenly reveal their most intimate life moments in pursuit of likes and your relative is just sharing adorable cat videos. Then, there’s you. As a budding actor, you’ve been told that having a solid social media presence can benefit your career, which given the current virulent virtual landscape may cause you some amount of angst and confusion. Full Story: Backstage
Top 10 Social Media Marketing Tools for Smart Automation
Managing social media for a company can be challenging, especially if there are many channels to manage. Even more difficult is trying to post live all the time. To simplify social media management, there are many smart automation tools available across various price ranges that can offer consistent posting to social accounts. Full Story: TechFunnel
Social media marketing: Six proven ways to get leads and sales
If you will talk to someone who is involved in cold calling and other traditional marketing methods, then they will tell you it’s a tough job. However, if you talk to someone who uses new-age marketing techniques that are largely focused on online platforms, then you won’t sense that much frustration in their response. Full Story: Media Update
SEARCH ENGINE
7 Tips to Optimize Crawl Budget for SEO
Crawl budget is a vital SEO concept that often gets overlooked. There are so many tasks and issues an SEO expert has to keep in mind that it’s often put on the back burner. In short, crawl budget can, and should, be optimized. Full Story: Search Engine Journal
Seven steps to an SEO-friendly website, infographic style!
Having an SEO-friendly website is vital in the digital age. If you aren’t on the first page of a Google search, do you even exist? There are so many sites that truly struggle to nail the SEO approach, but luckily, we have an infographic that will make it all much simpler! Full Story: Media Update
7 SEO Analysis Tools You Need to Know About
SEO analysis is a never-ending search for opportunities to improve your website, be it fixing issues, polishing the content or spying on rivals’ strategies. Each aspect that adds up to your site’s performance in search engines will naturally demand thorough research and careful data evaluation, as well as a keen eye for details to discover the missteps and room for improvement in each. Full Story: Business 2 Community
5 Reasons Your SEO Efforts Aren’t Producing a Good ROI
Search engine optimization is a good investment for most companies because when done correctly and well, it brings in a steady stream of leads that convert to clients. It works for you 24/7, whereas PPC advertising stops working the second you stop paying for it. Full Story: Business 2 Community
MOBILE MARKETING
WHY MARKETERS STRUGGLE TO INTEGRATE IN-APP ADVERTISING
In-app advertising is still struggling with issues that have largely been solved in other formats, such as ads that don’t render properly, fraud and measurement. Despite these flaws, however, advertisers continue to spend on in-app ads, because that’s where their targets are: Consumers spend an average of three hours per day on mobile, and GenZ spends 20 percent more time on mobile apps than the rest of the population, according to AppAnnie. Full Story: AdAge.com
Marketers should be double mobile optimising content – here’s why and how
We all know that our time spent on mobile phones is increasing, but this year, for the first time, our time spent on mobile overtook TV. That’s more hours checking social media, watching content and viewing ads on our phones, than watching television, or on desktop. It may have been a long time coming, but surpassing that tipping point is a momentous shift for brands. Full Story: Marketing Tech
Marketing in meltdowns must be mobile
While no informed person is suggesting that the South African economy is in actual meltdown, it certainly feels likes it. Those in the know have been telling us to prepare for challenging times for several years now and things really do feel like they are getting positively tricky Full Story: Bizcommunity.com
7 Best Mobile Commerce Strategies for Business
Retail customers are no longer tied to a physical location to buy what they need – in fact, they’re not even tied to a desktop computer to buy things online. Mobile devices offer the freedom of shopping anywhere and better payment flexibility. This is becoming a key revenue driver for many businesses, and in fact, many start-ups are growing up out of the notion that more people prefer to do their shopping and service ordering on the go for greater flexibility. Full Story: TechFunnel
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Value Proposition: How to Make it More Profitable
Digital signage has a number of what you might call “intangible benefits.” For internal comms, things like employee engagement, which leads to happier, more productive workers who stay in a job longer. For public-facing communications, building brand legitimacy and making a visitor’s experience a pleasant one leads to loyalty and word of mouth recommendations. Digital signage value can truly be measured in many different ways. Full Story: TechDecisions
Comparing The Different Types of Digital Signage Connectivity
Digital signage helps you engage your audience and makes your message stand out. More and more digital signs are becoming highly intuitive and adaptive to their environment, and they do so through connectivity. Full Story: Digital Signage Today
EMAIL MARKETING
How To Prioritize Your Email Marketing Strategy In 2020
Marketing is constantly evolving. It seems every day brings new insights on areas like influencer marketing, social media, artificial intelligence, virtual reality marketing and more. While all that is exciting, you didn’t go into business to try out a bunch of fun tools. You’re probably in business to make a profit, keep your costs down and maximize your investment. When it comes to doing that, email is still king. Full Story: Forbes
Email Marketing Best Practices on Perfect Timing
Perfect timing in email marketing can improve your open rates because you are hitting home with relevant content at an opportune time. Unlike the philosophical debates that stem from the proverbial tree that falls in an empty forest, a midnight email sent to an unwatched inbox is not very likely to get opened. Full Story: Business 2 Community
E-COMMERCE
5 best ecommerce platforms to grow your online store
You know as well as we do that ecommerce is a cut-throat business – and it’s more competitive than ever before. It’s not enough to make amazing products: the whole ecommerce experience has to be amazing too, or your customers will vote with their fingers and mice and shop somewhere else. Full Story: Pocket-lint.com
5 Tips to Go from SMB Retail Startup to Ecommerce Powerhouse
It takes guts to start a business, particularly in the crowded and competitive world of retail. Besides courage, you’ll need a lot of determination and resilience. The process can take months and will likely involve a lot of sleepless nights, but when everything clicks, there is almost nothing as rewarding as seeing the business you built from the ground up succeed. Full Story: Multichannel Merchant
PUBLIC RELATIONS
Position, Research and Tell Stories: PR Tips for Startups
Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that’s already branded and positioned. On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works. In addition, startup PR can also be a pressure cooker because you only get one shot at a launch. Full Story: PR News – For Smart Communicators
Revisiting the Top PR Trends for 2019
At the close of 2018 experts and pundits put forth their projections for what would be the top PR trends for 2019. Now that we’re halfway through the year, we thought we’d look back at those predictions to see how well they’ve played out. Were they right? Based on what we’re seeing, yes, they were. So, what were and currently are the top PR trends? Full Story: Business 2 Community
MARKET RESEARCH
What Investors Need to Know About the Cloudflare (NET) IPO
Website infrastructure and security company Cloudflare (NET) is expected to IPO on Friday, September 13. At a price range of $10-$12 per share, the company plans to sell up to $483 million of shares with an expected market cap of ~$3.2 billion. At the midpoint of the IPO price range, NET currently earns an unattractive rating. Full Story: Forbes
Why Messaging Is the Future of Market Research
While the first question was straightforward — they asked me to rate my experience on a scale of one to 10 — I didn’t expect the survey to be so long and clunky. The grids were tiny and hard to see on my phone. I wanted to share a video to clarify one of my responses, but the survey forced me to type on my phone. Full Story: Entrepreneur
WEB DEVELOPMENT
Get expert web development tips from one of the web’s top instructors
If you’re not already an experienced coder, it can be difficult to get things rolling. A four-year college degree or technical school? Sure, if you’ve got the money. What about web tutorials? A cheaper option for sure, but the internet being the internet, there’s a good reason for you – and prospective employers – to be skeptical about most of the training you’ll find out there. Full Story: Boing Boing (blog)
How IoT Is Impacting The Future Of Web Development?
The growth of arising technologies like Blockchain and AI are forcing businesses to adapt to these technologies in order to meet their demands. There is no denying of the fact that the internet holds a great impact on every aspect of people’s lives. Businesses take the help of the internet to communicate with the target audiences. Full Story: PaymentsJournal
MARKETING AUTOMATION
HOW MARKETING AUTOMATION IS EVOLVING FOR 2020 AND BEYOND
Marketing automation can power entire marketing campaigns today. The software can not only help your business communicate with your audience, but it can also help you to identify leads, score them based on their interaction with your brand, influence your buyer’s decision making process throughout their buying journey, and so much more. Full Story: BBN Times
The five automation skills every marketer must have in 2019
Marketing automation promises huge things for businesses. More leads, sales and conversions, all with minimal work. It’s no wonder more companies are starting to incorporate automation platforms. For a marketing automation enthusiast, thousands of jobs are opening for marketing automation experts. Full Story: Marketing magazine
ANALYTICS & BUSINESS INTELLIGENCE
How AI is transforming customer reviews into crucial business intelligence
Customer reviews are a gold mine, and artificial intelligence is a fast and cost-effective way to turn them into essential insight. Learn how AI can help you turn good feedback into great product, uncover what really matters to customers, and more, in this VB Live event. Full Story: VentureBeat
Top 10 BI data visualization tools
There is golden knowledge in the sea of data that businesses are swimming in. Being able to fish out the business intelligence you need — when you need it — is the key to steering your ship. In this article, we’ll discuss 10 BI tools that feature data visualization and analysis. Full Story: CIO
BRANDING AND DESIGN
A Study of 597 Logos Shows Which Kind Is Most Effective
Imagine you are a marketing manager about to launch a brand called Noxu, which markets jigsaw puzzles. You just received an email from your CEO, asking you to choose between two logos. Your goal is to choose the one that will make the launch more successful. Which logo should you choose: the one on the right or the one on the left? Full Story: Harvard Business Review
I had recently attended a Marketing forum where there was a discussion on whether the classical Branding as we know it is dead, and it set me thinking – is Branding really dead? If you look at the last few years, there have been many new brands that have been built, which now feature amongst the top brands in the world – Apple, Google, Microsoft, Facebook, Samsung – to name a few. This shows that successful new brands are still being created. So what has changed? Full Story: BW Businessworld
VOICE STRATEGIES
McDonald’s adds AI voice technology to its Drive-thrus
Serving 68 million customers per day across 36,000 restaurants worldwide, McDonald’s continues to deliver on its age-old promise of fast, efficient and consistent food and service. Full Story: TechHQ
R U OK? and The Works launch voice technology for Google Assistant
R U OK? has released a voice technology resource to help Australians navigate an R U OK? conversation whenever and wherever they choose. RUOK Mate is an Action on Google, created and developed pro-bono for R U OK? by creative agency The Works, part of the RXP Group. Full Story: AdNews