2019 in Review: Mobile highs and lows
As we welcome a new year, we take a look back at the 12 months that came before it, with fondness or otherwise. Full Story: SlashGear
5 Mobile Device Marketing Strategies for Your Small Business
The best marketing goes where the customers are, and if you’ve left the house at all in, say, the last five years, you know that everyone is on their phone. Full Story: Business.com
Lausanne 2020 launch mobile app
The app, which will also enable people to create their own schedule and participate in on-line games, is available for free on the Apple Store and Google Play. Full Story: Insidethegames.biz
T-Mobile US is seeding Android 10 to the Samsung Galaxy Note10
T-Mobile US is the latest carrier to issue the Android 10 update to the Samsung Galaxy Note10 and Note10+. Full Story: GSMArena.com
WhatsApp Business adds catalogs feature
WhatsApp has launched a feature for businesses to make easier for consumers to learn more about their products and services. Full Story: Mobile Marketing Magazine
WhatsApp’s latest feature, Catalogs, caters to small businesses skipping the web for mobile
WhatsApp is expanding the capabilities of its dedicated app for business owners who want to reach their customers on smartphones. Full Story: TechCrunch
Consumers want to see ads next to high-quality content, and are more likely to engage
The vast majority of consumers feel that placing ads next to high-quality content is important, with a number of them more likely to engage with ads that are surrounded by content of higher quality, according to digital ad verification firm Integral Ad Science. Full Story: Mobile Marketing Magazine
Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking
We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. Full Story: Business 2 Community
How mobile will emerge as a marketing channel in 2020
2020 will be transformative in terms of traditional and digital marketing, according to CEO Dennis Becker of Mobivity. Full Story: Digital Journal
How Will 5G Affect Mobile App Development?
The industry buzz surrounding 5G technology and its impact on the next generation of connectivity and services is exhilarating… Full Story: Forbes
How to share file or folder with Dropbox mobile app: Know steps
Here is the step by step guide that can help you to share a file or a folder with the Dropbox mobile app. Full Story: India Today
Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking
We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. Full Story: Business 2 Community
15 Creative Messaging Strategies That Can Fuel Rapid Business Growth
Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Full Story: Forbes
11 Things Mobile Marketers Should Do to Up Their Game in the New Year
During the first of the year, it is a little easier to take a step back, reflect and adapt. Full Story: Business2Community
Medium is the Message: Publisher-Based Optimization in Mobile Marketing
Despite this, the Mobile Marketing industry has focused on user-based optimization, purchase data, and targeting data, often without context. Full Story: MarTech Series
Top 3 Tips for making your App Retargeting Creative Perform
Adopting and producing a digital-first creative approach was considered ridiculous. Full Story: BizReport
Why in-app advertising is the new go-to
Think about how often you use your mobile; what percentage of that phone time is spent using apps? Full Story: The Drum
YouTube shopping ads expand to mobile app
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector. Full Story: Netimperative
Top five challenges brands face in mobile marketing
At this week’s Mobile Marketing Magazine Programmatic for Brands Summit, 50 brands from a huge range of verticals gathered together to discuss challenges and share best learnings in mobile advertising. Full Story: Mobile Marketing Magazine
Mobile path to purchase marketing: Moving customers from online to offline
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Full Story: Marketing Interactive
