By Integrated Marketing Platform | December 27, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
8 Content Marketing Stats That Can Help You Streamline Your 2020 Strategy
The end of the calendar year is a great time to start looking toward the future–especially where your content marketing strategy is concerned. Full Story: Skyword
Digital Marketing 101: Do You Have a Handle on the Basics?
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. Full Story: cbtnews
Three Digital Marketing Trends To Focus On In 2020
As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. Full Story: Forbes
Three Basic Steps To Plan Your 2020 Content Marketing Campaign
Any savvy marketer knows there is a lot more to content development than writing a blog and haphazardly publishing it to your company’s website when you have time. Full Story: Forbes
Predictions Series: Top Five 2020 Marketing Trends to Budget for Now
With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. Full Story: MarTech Series
Six Effective Online Marketing Strategies to Grow Your Business
In the modern-day business landscape, online marketing has become an integral part of every business. Full Story: KardBlock
Influencer Marketing Starts With a Content Strategy, Not Influencers
Now, hundreds of technology companies have gained access to the same social data and open APIs. Full Story: mediavillage.com
12 Marketing Tips for your Small Business
“Marketing.” The word itself can cause pressure for entrepreneurs. As a small business owner, it can be all too easy to feel this way about marketing. Full Story: Business.com
SOCIAL MEDIA
Five ways to dominate social media marketing In 2020
How people use products and buy services has greatly changed because of the social media effect. Full Story: Khmer Times
Facebook Ads vs. Boosting Posts: Which is Right for Your Business?
Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital marketing strategy. Full Story: Business 2 Community
The Beginner’s Guide to Social Media Terms
If you’re in the process of starting your own business or updating your marketing strategy for 2020, you have undoubtedly been made aware of the importance of using social media to jump start your business’ growth. Full Story: Business 2 Community
3 social media marketing hacks to generate more sales
Many online retailers already advertise on Facebook and other social networks, but few take full advantage of the opportunities. Full Story: DigitalCommerce360
SEARCH ENGINE
Why SEO Shouldn’t Be an Afterthought
When did search engine optimization become not just unfashionable, but an afterthought? Full Story: AiThority
Want to Improve Your SEO? This Technical Training Can Help.
You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren’t capitalizing on organic traffic, you’re missing out on a huge opportunity. Full Story: Entrepreneur
Let’s Untangle the Knotty Mystery of SEO
It’s Search Engine Optimization, commonly known as SEO. Full Story: Radio World
A Technical SEO Guide to Redirects
Websites change structure, delete pages and often move from one domain to another. Full Story: Search Engine Journal
MOBILE MARKETING
How mobile will emerge as a marketing channel in 2020
2020 will be transformative in terms of traditional and digital marketing, according to CEO Dennis Becker of Mobivity. Full Story: Digital Journal
How Will 5G Affect Mobile App Development?
The industry buzz surrounding 5G technology and its impact on the next generation of connectivity and services is exhilarating… Full Story: Forbes
How to share file or folder with Dropbox mobile app: Know steps
Here is the step by step guide that can help you to share a file or a folder with the Dropbox mobile app. Full Story: India Today
Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking
We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
Say no to these 4 digital signage myths
Digital signage is not technology of the future, but is very much the technology of today. Full Story: Digital Signage Today
Earth Fare sees sales lift from digital signage strategy
Natural and organic food retailer Earth Fare is banking on increased sales with the rollout of a digital signage program to nearly half of its 50-plus stores. Full Story: New Hope Network
EMAIL MARKETING
3 tips to elevate your brand’s email program
As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts.. Full Story: Marketing Land
Will Chatbots Kill Email Marketing?
With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. Full Story: Business 2 Community
E-COMMERCE
The rise of bad bots in retail ecommerce
New research reveals that it’s not only online retailers ramping up for the holidays, bad bots are getting in on the action too. Full Story:
What’s the Best B2B Ecommerce Platform?
Some estimates suggest the global business-to-business ecommerce market will be more than twice as large as retail ecommerce in 2020. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Organic PR vs Paid Advertising — How They Differentiate and Why You Should Invest In Both
In this new age of digital marketing, there is an ample supply of unfamiliar terminology that is continuously being thrown around, from SEO and SEM to backlinks and landing pages. Full Story: Business 2 Community
Is The Traditional PR Agency Model Broken? Here Are Five Tips To Mend It
After working for several of the world’s most prestigious public relations firms nationwide, I started to wonder whether the traditional PR agency model was broken. Full Story: Forbes
MARKET RESEARCH
How Market Research Helps Improve Cyber Technologies
Why are cyber-technologies consistently falling short of what the industry needs? Cyber-technology companies today come in all shapes and sizes. Full Story: CPO Magazine
New center will foster data science research
Cornell’s Center for Data Science for Enterprise and Society, launching this fall, will unify programs across the university to enhance research in the fast-growing and increasingly important field of data science. Full Story: Cornell Chronicle
WEB DEVELOPMENT
App and web development in 2020: what you need to learn
Web developers and app developers: not sure what you should be learning over the next 12 months? Full Story: Packt Hub
How to test a website loading speed using the curl command
If you need an accurate measurement of how quickly (or slowly) your websites load, give the curl command a try. Full Story: TechRepublic
MARKETING AUTOMATION
How Artificial Intelligence Is Transforming Small Businesses
Artificial intelligence, or AI, is here to stay, and it’s everywhere. Consider the fact that only 33% of consumers think they’re using AI-powered technology, but, in reality, 77% are. Full Story: Inc42 Media
Why You Should Automate Your Content Marketing Tasks (And How to Do That)
Today, content marketing is essential for any business with an online presence. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
The 10 Hot Data Analytics Companies To Watch In 2020
Businesses today are deriving value and gaining competitive advantages by analyzing increasingly huge, sometimes fast-moving data. Full Story: CRN
Three Approaches To Measuring SEO Results With Analytics
Conventional wisdom holds that search engine optimization (SEO) is an essential part of digital marketing. Full Story: Forbes
BRANDING AND DESIGN
THE BIGGEST BRAND FAILS OF 2019
Here are some of the biggest mistakes marketers made in ads, products, public comments and internal operations this year.. Full Story: AdAge.com
How Personal Branding Can Make You Stand Out In The Age Of Automation
Automation and artificial intelligence (AI) will affect almost every occupation. Its impact may be minimal for some, while others face massive disruption. Full Story: Forbes
VOICE STRATEGIES
20 Google Assistant Actions and Abilities You Should Try
Google Assistant has expanded enormously in the last year. Google has been busy adding new languages, accents, and other abilities to its voice assistant while creating new hardware to interact with it and rebranding Google Home as Nest Home. Full Story: Voicebot.ai
What We Can Expect From Voice Devices in 2020
What even is conversational commerce? If you feel like you’ve been hearing this term thrown around for years now, that’s probably because you have. Full Story: Adweek