Marketers look to reap benefits of Apple’s new push notification ad rules
Apple updated its App Store guidelines earlier this month to allow app publishers to send ads and promotions in push notifications to users who have explicitly opted in to receive them. Full Story: Digiday
Could mobile operators beat big tech at the data-driven marketing game?
Telecoms operators could compete effectively with big tech in the space of people-based, data-driven targeted marketing. Full Story: Business Day
10 Ways to Evaluate Text Message Marketing Solutions for Retailers
With so many product options available, it’s easy to be overwhelmed. On the surface, these options may look alike, but when you take a closer look, you’ll find some key differences. Full Story: Grit Daily
Bring Success to Your Business with a Profitable Mobile App
Today mobile apps are the best way to serve customer’s needs in day to day tasks. In the current market, your presence of mobile apps guarantees to contribute in creating brand recognition. Full Story: WhaTech
Content versus context: Which one really matters more for mobile advertisers?
As consumers become increasingly comfortable making in-app purchases while on their mobiles, there can be little doubt that mobile will continue to be the backbone of online advertising. Full Story: Marketing Tech
Two-Way Texting: The Simple, Effective Way to Reduce Radiology Revenue Loss
Radiology departments tend to have some of the most advanced and effective technology in a hospital. Full Story: Diagnostic Imaging
Google Search will make mobile-first indexing the default by September
For a while now, Google has been working on making mobile-first indexing the default behavior of its search engine. Full Story: TechCrunch
Master the basics of mobile marketing with Adjust
Paid marketing is evolving, and it’s your job to keep up. Full Story: Marketing Interactive
With the growing importance of marketing for any business or service, marketers can introduce following trends for best results. Full Story: Industry Global News 24
Apple App Store puts dating apps on notice, allows marketing notifications
Apple is often accused of exercising an iron grip on its App Store but few iPhone and iPad users will probably argue that it is mostly a positive experience for them. Full Story: SlashGear
Love’s Connect App Now Offers Exclusive Mobile Deals
Love’s Travel Stops & Country Stores updated its Love’s Connect mobile app to offer more exclusive deals on its food and beverage offers. Full Story: CSNews Online
Mobile-ordering exec: ‘Third-party delivery doesn’t have to be so pricey’
Imagine partnering with a third-party delivery platform and only giving them 2% to 3% of each order. Full Story: Fast Casual
Google Ads Mobile App Updated With New Features and Dark Mode
Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Full Story: Search Engine Journal
Waste Too Much Time on Your Phone? These Apps Can Help
All of the tech in your life can certainly make your day-to-day easier, but overindulgence can be a problem. Full Story: gearpatrol.com
Android Vs. iOS : Which One to Consider First?
Smartphone users are generally divided into two camps—Android phone users and iPhone fans. Full Story: Customer Think
The Best Apps for Getting Real Work Done on Your Phone
The debate about whether you can get serious work done on a tablet continues, but what about the even smaller computing device you carry around in your pocket? Full Story: Gizmodo
5 Key Metrics to Check on for Your Text Marketing Campaign
Text marketing campaigns are a great tool for businesses as they seek to connect with their audiences. Full Story: G2 (blog)
How Mobile Messaging Can Enhance your Omnichannel Communications
We understand how important it is to meet your customers where they are, so integrating a robust omnichannel strategy can dramatically enhance the customer experience, leading to higher retention and revenue. Full Story: MobileMarketing Magazine
66% of Americans Check Phone 160 Times a Day, Here’s How Your Business Can Benefit
A study reveals 66% of Americans check their phones 160 times every day. Full Story: Small Business Trends
Effective Digital Marketing Awards deadline approaching
The deadline for the 2020 Effective Digital Marketing Awards is just over three weeks away, on 27 March, with the Early Bird deadline two weeks earlier, on 13 March. Full Story: MobileMarketing Magazine
