By Integrated Marketing Platform | March 05, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Keds puts a print catalog at the center of its new marketing strategy
When Lisa Lewis joined Keds as vp of marketing a year ago, she was tasked with coming up with a way to revitalize the brand. Full Story: Glossy
5 Ways You May Be Sabotaging Your Content Marketing Campaigns
Do you want to drive more engagement and traffic via the social channels you are distributing your content to? Full Story: Search Engine Journal
What Is a Stratified Market? Everything You Need to Know as a Buyer or Seller
Buying or selling a house this year? Then you’re probably trying to wrap your head around all the real estate jargon. Full Story: Realtor.com
How To Create Explainer Videos That Drive Marketing Success
Videos and motion graphics have become an integral part of many successful marketers’ content strategies. Full Story: Forbes
The Only Sane, Super-Productive, And Uber-Effective Marketing Strategy Left
“15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Full Story: Customer Think
20 Amazing Free or Low-Cost Marketing Tools for Nonprofits
When you think about charities and nonprofits, the word “marketing” doesn’t immediately come to mind. Full Story: Business 2 Community
What is reactive marketing? And which brands do it well?
As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful results. Full Story: Econsultancy
What makes a CSR strategy successful?
While it goes without saying that every business should be committed to corporate social responsibility (CSR), to preserve the world we live in; the fact is, it can be very good from a business perspective. Full Story: Real Business
SOCIAL MEDIA
Is Social Media Marketing Still Worth It?
It used to be all the rage, but is social media marketing still worth the effort? Full Story: Business.com
Top Twitter Competitors for Social Media Marketing
Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. Full Story: MarTech Series
7 Rules for More Effective Social Media Marketing
Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. Full Story: AllBusiness.com
Marketing Series: Deep Dive Into Paid Social Media
Beyond social media, many companies find success in paid lists and posts. Full Story: Patch.com
SEARCH ENGINE
SEO Is Not About ‘Good’ Writing
This attitude is, at best, a gross oversimplification of the time, effort, strategy, money, skill and teamwork that decides who wins the search competition. Full Story: Forbes
Do Outbound Links Matter For SEO?
One of the most basic principles of SEO is that you need high-quality inbound links coming from reputable, relevant sources. Full Story: Business 2 Community
How to get more traffic for your brand
As head of marketing at a growing tech business, I devote lots of time to how we achieve more sales from organic search. Full Story: Prolific North
Google: It’s Fine To Link To HTTP URLS For SEO
Google’s John Mueller confirmed that from an SEO point of view, linking to an HTTP URL, instead of an HTTPS URL is fine. Full Story: Search Engine Roundtable
MOBILE MARKETING
With the growing importance of marketing for any business or service, marketers can introduce following trends for best results. Full Story: Industry Global News 24
Apple App Store puts dating apps on notice, allows marketing notifications
Apple is often accused of exercising an iron grip on its App Store but few iPhone and iPad users will probably argue that it is mostly a positive experience for them. Full Story: SlashGear
Love’s Connect App Now Offers Exclusive Mobile Deals
Love’s Travel Stops & Country Stores updated its Love’s Connect mobile app to offer more exclusive deals on its food and beverage offers. Full Story: CSNews Online
Mobile-ordering exec: ‘Third-party delivery doesn’t have to be so pricey’
Imagine partnering with a third-party delivery platform and only giving them 2% to 3% of each order. Full Story: Fast Casual
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital OOH Market 2020 Global Insights, Trends and Technology Innovations 2020 to 2026
The Digital OOH Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. Full Story: Best Research Reports
The D-Series offers HDCP support for playback of protected audio and video content. Full Story: Worship AVL
EMAIL MARKETING
EMAIL MARKETING AND THE LAW: IS YOUR OUTREACH SPAM?
Email marketing is an effective way to increase engagement with current and potential customers while keeping your company and products fresh in their minds. Full Story: BBN Times
Email martech consolidation shows just how important deliverability is
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Full Story: Marketing Land
E-COMMERCE
Half of all B2B revenue could come from ecommerce by 2025
The majority of B2B brands (62%) say they could get ‘at least half’ of their revenue from online commerce by 2025. Full Story: InternetRetailing
I think the share price of this eCommerce leader is cheap
I think that the share price of Kogan.com Ltd (ASX: KGN) is a buy for the long-term at today’s price, particularly amid the problems with the coronavirus. Full Story: Motley Fool Australia
PUBLIC RELATIONS
Lessons Earned: How a PR Pro Got Out of a Well-Paid Rut
That was the problem – after eight years in communications at a blue-chip company, my career felt ordinary. Full Story: PR News
Why PR is an indispensable tool for the logistics sector
The logistics sector has undergone tremendous change over the past decade and keeping this in mind, we take a look at six reasons why logistics companies must invest in PR. Full Story: YourStory.com
MARKET RESEARCH
The right way to do your market research for maximum profitability
In this post, we are going to tell you everything you’d probably want to know about marketing research. Full Story: BestTechie
Matt Seltzer with S2 Research Publishes White Paper to Help Marketers Utilize Market Research
Matt Seltzer with S2 Research, a market research consultancy that partners with marketing agencies and brands, has published a new white paper, Translating Market Research into a Language for Marketers. Full Story: Nevada Business Magazine
WEB DEVELOPMENT
Is Desktop Development Dead? Or Still Worth It?
I started my first programming job in October 1981, developing desktop software on Apple II and Act Sirius. Full Story: Dice Insights
Effective Web Design: The Relevance And Influence Of Minimalism
Creating an impactful design can be subjective. Personal preference may lead one person to favor a particular design technique, while another person may prefer a completely different approach. Full Story: Forbes
MARKETING AUTOMATION
What Is Influencer Marketing Automation?
With all the talk of influencer marketing, you may be wondering, “what is influencer marketing automation? Full Story: Business 2 Community
Your Checklist for Effective Landing Pages
Landing pages are an essential tool in any digital marketing campaign. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
How to Use Behavior Flow in Google Analytics
Ever wonder how your user navigates through your website? Full Story: Business 2 Community
79% of Enterprises Want Better Integrated Security and Governance for Their Data in the Cloud
New Independent Survey From AtScale, Cloudera and ODPi Reveals Majority of Enterprises Choose Multi-Cloud Strategies; 55% Plan to Invest in Data Virtualization. Full Story: Yahoo Finance
BRANDING AND DESIGN
Branding – Is It Important in A Business?
Doing business smartly is key these days. Full Story: Onrec
3 Brand-Name Stocks to Absolutely Love During This Correction
These well-known companies haven’t been this cheap in a long time. Full Story: Motley Fool
VOICE STRATEGIES
New Google Assistant Feature Reads and Translates Websites Out Loud on Android Devices
Google Assistant can now read articles and other text directly from a website on any device running the Android operating system. Full Story: Voicebot.ai
Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads
Chatbots are a hot topic these days. For all the talk, you need to remember one thing. Full Story: MarTech Advisor