7 tips for businesses on improving mobile marketing

More than 5 billion people have a mobile device. No one can ignore the importance of these mobile devices when marketing. Full Story: AZ Big Media

How Precise Location-Based Advertising is the Future of Mobile Marketing

Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. Full Story: MarTech Series

Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis

Rattled by unemployment numbers and wracked by the economic fallout of Covid-19, people everywhere are forced to re-evaluate how they will make and save money. Full Story: Forbes

Developing Mobile Apps? Don’t Forget the Desktop

Developing mobile apps has become the priority, but desktop users are alive and well. Full Story: ITPro Today

7 ways marketers can use SMS to increase revenue and customer engagement

As marketers, pinpointing which channels are most effective is the key to successfully driving business growth. Full Story: ClickZ

How to Write Better SMS Marketing Messages

SMS messages are powerful for transactional communication. The messages are easy to write when the content contains only a shipping notice or an access code. Full Story: Practical Ecommerce

Viber to launch disappearing messages for user privacy

Rakuten Viber has announced the upcoming launch of “disappearing messages”, which will be available in the chat feature of the messaging app. Full Story: MobileMarketing Magazine

Southeast Asian Brands: Optimizing Mobile-First For Your Earned Media Communications Strategy

A mobile-first strategy for brands in Southeast Asia should spell out better marketing penetration, far more personalized content and insightful engagement with consumers, thus enhancing its earned media presence. Full Story: Forbes

Should Mobile Marketers Rethink Consumers’ Age Differences?

Given the immense changes wrought by the digital age, marketers should rethink the way they’ve traditionally distinguished between consumers of different generations. Full Story: MediaPost Communications

How To Completely Uninstall Zoom From Your Computer Or Mobile Device

With all of the COVID-19 shutdowns around the world, people have increasingly taken to video calling platforms as a way to see one another and stay in touch. Full Story: Forbes

When Does It Make Sense to Buy a Mobile Phone Outright?

Mere weeks ago, in the Before Times, I got an email from a reader asking whether it could be worth using your tax return to buy a mobile phone. Full Story: Lifehacker

Tesla Mobile App will finally get 2 Factor Authentication

It appears that the long wait for the Tesla mobile app’s 2-factor authentication feature is about to end, with CEO Elon Musk stating that the additional security layer is “coming soon.” Full Story: Teslarati

App installs surge as lockdowns keep people at home, study says

App usage surged in Q1 as the coronavirus pandemic disrupted the way people work and play. Full Story: Mobile Marketer

The Essentials of Multi-Touch Attribution

To do this, you need to look beyond first-touch and last-touch, and follow your customers on their entire journey. That’s where Multi-Touch Attribution comes into play. Full Story: MobileMarketing Magazine

Samsung’s mobile solution for frontline workers dealing with COVID-19

Samsung has announced the availability of the Galaxy XCover Pro, a new mobile solution for the frontline workers dealing with the coronavirus pandemic. Full Story: Telangana Today

5 Mobile Payment Processing Trends 2020: Increase Your Sales and Keep Customers

Internet payment arena has gone for drastic changes in the recent years with an increasing popularity and companies jumping on to this arena are launching their own payments apps. Full Story: PaymentsJournal

5 Ways Your Business Can Benefit From Developing A Mobile App

Although having a mobile phone was a privilege in the past, nowadays it’s a real necessity. Full Story: TechShout

Adjust: Mobile app sessions and installs see huge increase in Q1

The pandemic has played havoc with the real-world economy. Full Story: VentureBeat

10 Reasons To Reconsider Your Mobile-First Approach

At first blush, mobile as a platform appears to have forged a clear path toward world domination. Full Story: Forbes

40 Twitter Statistics Marketers Need to Know in 2020

With a lot more time inside the home due to COVID-19, you may also be finding yourself spending a lot more time on social media sites like Twitter. Full Story: Business 2 Community