By Integrated Marketing Platform | May 13, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Making Video An Effective Part Of Your COVID-19 Marketing Strategy
Leaning into digital should be the rallying cry for companies right now. Full Story: Forbes
Reinventing marketing strategies
Marketing is the backbone of every business organisation in the world. Full Story: Deccan Herald
Channel marketing during Covid-19: What’s the vendor strategy?
Following the hard-hitting sucker punch delivered by Covid-19, the channel is slowly sobering up to the social and economic realities of such a devastating pandemic. Full Story: Channel Asia Singapore
10 ways to expand your marketing influence globally
A business’s growing process may change rapidly because of multiple factors, says writer Mark Blackwood. Full Story: Media Update
Achieve better gains with personalised marketing efforts
Amidst the ongoing marketing clutter and digital noise that defines today’s business landscape, personalisation initiatives as simple as including a first name in your brand’s promotional emails deliver significant value. Full Story: Marketing Interactive
7 Important Marketing Tips for Small Businesses During Coronavirus
If you’re a small business trying to figure out not only how to stay open during the coronavirus pandemic but still be okay after the pandemic is over, you’re certainly not alone. Full Story: BOSS Magazine
Five B2B Marketing Tips For Managing The Customer Journey During ‘The Great Pause’
To survive and thrive in a post-COVID economy, global marketing organizations need to be more resilient than ever. Full Story: Forbes
Tips to Build a Successful Online Dropshipping Business
Have you ever dreamt of making money online? Dropshipping is one of the smartest ways to make money online. Full Story: Newswire
SOCIAL MEDIA
Using Social Media to Grow Your Business
Social media can be an effective marketing tool to help you grow your business, but what helps grow a business and what attracts massive amounts of followers are not always the same thing. Full Story: Business.com
What You Need to Know About Social Media Influencers
Influencers are an excellent way to grow your social media marketing campaign. Full Story: Business.com
What you need to know about digital marketing for the new normal
The times of uncertainty are not easy for all of us. But they give us a boost to move forward and evolve the businesses we are managing. Full Story: e27
LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?
LinkedIn needs no introduction to B2B marketers, who practically live there these days. Full Story: MarketingProfs.com
SEARCH ENGINE
5 Tips to Build a Strong SEO Program During COVID-19
In this time when everything from shopping malls to branded stores is closed. Full Story: Business 2 Community
Why SEO Is More Important Than Ever—Yes, Even During COVID-19
While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Full Story: Business 2 Community
SEO How-to, Part 1: Why Use It?
Search engine optimization is the practice of configuring your site to increase organic traffic and conversions driven by Google, Bing, and others. Full Story: Practical Ecommerce
Tips On Choosing The Right SEO Agency For Your Business
SEO is the lifeblood of a lot of companies, especially if you’re an online business owner. With increase use in technology, consumers are making it easy for businesses to target their key audience. Full Story: Shout Out UK
MOBILE MARKETING
7 tips for businesses on improving mobile marketing
More than 5 billion people have a mobile device. No one can ignore the importance of these mobile devices when marketing. Full Story: AZ Big Media
How Precise Location-Based Advertising is the Future of Mobile Marketing
Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. Full Story: MarTech Series
Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis
Rattled by unemployment numbers and wracked by the economic fallout of Covid-19, people everywhere are forced to re-evaluate how they will make and save money. Full Story: Forbes
Developing Mobile Apps? Don’t Forget the Desktop
Developing mobile apps has become the priority, but desktop users are alive and well. Full Story: ITPro Today
DIGITAL SIGNAGE/ SCREEN MEDIA
Understanding PPP: experts offer guidance
Many business owners were relieved last week when the federal government approved additional funding for small business loans designed to help offset the impact of the COVID-19 outbreak. Full Story: Digital Signage Today
3 ways digital signage can make a positive impact
Many companies are using digital signage to make a positive impact during the coronavirus outbreak. Full Story: Kiosk Marketplace
EMAIL MARKETING
4 Simple Ways to Boost Engagement With Email Marketing
Is your brand taking advantage of email marketing to grow? If not, you’re missing out on an opportunity to build strong customer relationships, improve engagement and drive sales. Full Story: Business.com
Recharge Your Email Marketing Strategy For The 21st Century
Email is everywhere. There are roughly 4 billion email addresses worldwide, addresses that underpin all other apps, channels and tools on the internet today. Full Story: Forbes
E-COMMERCE
Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce
All of us e-commerce marketers – especially those in Knowledge Commerce – at some stage dream of having an “estore”. Full Story: Business 2 Community
10 awesome ecommerce business ideas to try in 2020
Do you want to try your hand at and/or grab online business opportunities? Full Story: AZ Big Media
PUBLIC RELATIONS
Three Ways COVID-19 is Reshaping PR Agencies
Similar to nearly every business sector, communications is rapidly changing how it operates in response to the pandemic. Full Story: PR News – For Smart Communicators
Top six characteristics of a successful PR practitioner
In the public relations field, some of the greatest traits any PR practitioner can have is a curious mind, an eagerness to learn about their own industry, and other industries, as well as a willingness to improve their skills. Full Story: Media Update
MARKET RESEARCH
Qualitative or Quantitative Marketing Research: Which is Better?
Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. Full Story: Business 2 Community
Skin Barrier Market to Reach $1.19 Billion by 2026: Allied Market Research
Rise in number of consumers suffering from irritable bowel syndrome and increase in geriatric population across the globe drive the growth of the global skin barrier market. Full Story: GlobeNewswire
WEB DEVELOPMENT
10+ Best Mobile App Development Tools To Use In 2020
Mobile app development has become an ultimate need of today’s hour. A number of businesses are now preferring to port their existing web or desktop applications to mobile apps. Full Story: YourStory.com
Web Design Decisions that Damage your Digital Performance
When designing or doing a significant re-design of your website or other online properties, missteps that potentially damage your digital performance abound, meaning you fail to capitalize on the opportunities presented or even face poor returns on your investment. Full Story: Business 2 Community
MARKETING AUTOMATION
What to Expect When Migrating Marketing Automation Platforms
Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Full Story: Marketing Land
Four Marketing Automation Solutions Every SMB Should Have in 2020
Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Impact of COVID-19 Outbreak on Business Intelligence (BI) Market 2020
Comprehensive market analysis of the worldwide Business Intelligence (BI) industry has been conducted to compile the industry study of the Global Business Intelligence (BI) Market. Full Story: stopthefud
ANALYSIS: WHAT MAKES MICROSOFT A BUSINESS INTELLIGENCE LEADER?
The business intelligence (BI) solutions provided by Microsoft help any organizations transform data into intelligent, easy-to-understand visualizations that are surfaced wherever decisions are made. Full Story: Analytics Insigh
BRANDING AND DESIGN
What to Consider When Rebranding
If you’re falling behind competitors or struggling to reach consumers, tweaking your image can often seem like an attractive remedy. Full Story: Business 2 Community
8 Ways to Approach Branding Post COVID-19 Lockdown
The covid19 pandemic has been a threat to the entire global economy and without a doubt; businesses took the biggest hit of all. Full Story: Business 2 Community
VOICE STRATEGIES
Stores may use voice assistants to transform shopping, retail consultant says
Voice assistants may play a big role in how people shop after the coronavirus pandemic, retail consultant Jan Kniffen told CNBC on Tuesday. Full Story: CNBC
Voice Is Not Dead: Bringing Back The Human Element In Our Communications
A look at where consumers have migrated for vital communications during COVID-19 as proof. Full Story: Entrepreneur