Is a market research company a processor or controller under the GDPR?
A controller refers to the entity that determines the “purpose and means” of how personal data will be processed. Full Story: Lexology
How to Conduct Market Research Without Breaking the Bank
Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them more effective. Full Story: Business 2 Community
How marketers find game-changing opportunities using market research
Marketing is about accuracy. It’s the science of finding and acquiring customers with a cost-effective strategy. A business needs to continually reach the right people to make the most of its marketing dollars. Full Story: The Business Journals
How marketers find game-changing opportunities using market research
Marketing is about accuracy. It’s the science of finding and acquiring customers with a cost-effective strategy. Full Story: The Business Journals
How Agile Market Research Will Turbocharge Marketing Content In A Post-Pandemic World
I’ll admit to bias on this one, but I believe the role of CMO is among the toughest in the C-suite—and the last 15 months didn’t exactly grease the wheels for marketing chiefs. Full Story: Forbes
How to Conduct Market Research Without Breaking the Bank
Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them more effective. Full Story: Business 2 Community
