By Integrated Marketing Platform | May 10, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Top 5 Digital Marketing Jobs for Beginners
Digital marketing is a bonafide field of its own, and if you want to succeed, here are a few places you can start. Full Story: Entrepreneur
What You Need to Enable and Sustain Marketing Agility
It seems we can finally answer the question of whether or not marketers should embrace Agile with a resounding “Yes!” Full Story: CMSWire
Marketing In The New Era Of Data Privacy
When lockdowns swept across the globe as the Covid-19 pandemic spread, a massive boom in online shopping ensued as customers scrambled to buy their favorite products while staying safe. Full Story: Forbes
The Illusion Of Digital Marketing Is Not Marketing
The topic of fraud and waste in the programmatic supply chain has been covered extensively before. Full Story: Forbes
5 Digital Marketing Tips For Your Business
If you are in the business of online business, creative digital marketing is an integral part of your strategy. Full Story: Global Banking & Finance Review
How to Maximize Your Company’s Value Through Marketing
Entrepreneurs can utilize marketing to influence their goals and optimize the value of their company. Full Story: Entrepreneur
How Startups Should Implement Data-Driven Marketing To Drive Growth
Most brands collect customer data by directly asking for it through registration or subscription forms during the initial interaction with customers. Full Story: Inc42
Five Tips for a Career in Content Marketing
But what makes a content marketing specialist truly great? Which skills and abilities will ensure that you have a successful online marketing career? Full Story: News Anyway
SOCIAL MEDIA
4 Social Media Tweaks to Make a Big Impact on Your Marketing
Having a strong social media presence is one of the most effective ways to ensure continued expansion and growth for your business. Full Story: Entrepreneur
How social media marketing can help your business?
Social media marketing is the process that is used to introduce the product in the market through social media. Full Story: Vents Magazine
Twitter Acquires News Content Subscription Platform Scroll to Advance its Creator Revenue Tools
It’s taken a while, but it looks like Twitter’s finally caught up with my recommendations, and is putting them into effect. Full Story: Social Media Today
How social media can help your business?
Social networking marketing is an effective way for companies of all types to access investors and consumers. Full Story: Vents Magazine
SEARCH ENGINE
How Does a Page Built Dynamically in Real Time Impact SEO?
In this Ask an SEO: How does a dynamically built page in real time impact SEO? Learn about dynamic rendering and cannonballs. Full Story: Search Engine Journal
7 Ways to Improve SEO on Your WordPress Site
Are you looking for other ways to improve your WordPress SEO outside of Yoast? Here are 7 actionable tips you can implement. Full Story: Search Engine Journal
10 Website Mistakes That Kill Your SEO
As a marketing professional, you spend valuable resources – in people, in time and money – to create high-value digital assets. Full Story: DIGIT
7 Tips to Avoid an SEO Penalty From Google in 2021
Google rankings can make or break a business heavily invested in SEO strategy. Full Story: PromotionWorld
MOBILE MARKETING
The closer you get to a point of change, the more uncertainty there is. Full Story: Digiday
How to build an SMS database the right way
So, you’ve got a great SMS marketing campaign idea and you’re all set to hit send, but do you even know who your SMSes are going to? Full Story: Mobile Marketing Magazine
Mobile app gives maintenance techs more power
ENVISION Tasks enables technicians and engineers to efficiently conduct maintenance using a tablet device. Full Story: AirMed and Rescue
Social Mobile App, Go Eyes US Expansion
The US co-founders of Go, an app designed to get users off their phones and socializing in real life, is launching its Series A funding to support expansion into three major US metropolitan areas, including Los Angeles, as the COVID-19 vaccine rollout accelerates enabling social interaction again. Full Story: MarTech Cube
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage is the future of retail
Digital signage is the future of retail because it blurs the border between off and online. Full Story: Digital Signage Today
Digital Signage in the Covid-Aware World
While digital signage has long been a feature of indoor environments, in the past few years it’s emerged as a key communication tool in outdoor settings as well. Full Story: Digital Signage Today
EMAIL MARKETING
10 Tips for Email Marketing Success
Email marketing is a powerful tool used to build and strengthen your relationships with customers and communicate key messages regarding business initiatives. Full Story: Business 2 Community
3 Reasons Your Email Marketing Campaign Isn’t Working
When the pandemic struck, many email marketers found themselves with challenges, for obvious reasons. Full Story: Business 2 Community
E-COMMERCE
Winning SEO Content Strategies that Can Bring Loads of Traffic to Your Ecommerce Website
In the land of sunshine and rainbows, having a reliable ecommerce CRM is all you need to get your spot on Google’s highly-coveted top three search results. Full Story: IMC Grupo
3 Must-See Quotes From Amazon’s Earnings Call
There’s a lot more to Amazon than its e-commerce and cloud computing businesses. Full Story: The Motley Fool
PUBLIC RELATIONS
Biden’s PR Strategy Is Completely Different Than Trump’s And It’s Working
Just past one hundred days into the new administration, Joe Biden and his team are racking up PR successes in a polarized news environment. Full Story: Forbes
We recently published a Public Relations Dictionary with many definitions of commonly used terms mostly in the classic or traditional PR realm. Full Story: Business 2 Community
MARKET RESEARCH
How to Conduct Market Research Without Breaking the Bank
Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them more effective. Full Story: Business 2 Community
WEB DEVELOPMENT
Why Exposing Website Trends Leads to E-Commerce Success
If the pandemic has taught us anything, it’s that retailers need to be flexible and nimble in their e-commerce initiatives to keep website visitors engaged — all while increasing conversions and enhancing the customer experience. Full Story: Total Retail
Website Optimization Best Practices For 2021
Are you looking to optimize your website to achieve better results over SERP? If yes, then you are in the right place. Full Story: Business 2 Community
MARKETING AUTOMATION
5 Entry-Level Marketing Projects for AI Newbies
Marketing teams are increasingly turning to artificial intelligence (AI) to improve results, with marketers investing over $227 million in AI-based technologies in 2018 alone, according to Statista. Full Story: CMSWire
Marketing and Artificial Intelligence: Pitfalls and Possibilities
The rise of artificial intelligence has naturally seen people applying it (or attempting to apply it) in countless ways, with varying degrees of success. Full Story: Singapore Business Review
ANALYTICS & BUSINESS INTELLIGENCE
3 ways business can use data and analytics to change outcomes
Successful organizations rely on data — whether or not business units realize it. Full Story: CIO Dive
Decoding intent data – reality or myth?
Imagine having a “cutting-edge sales intelligence tool” at your disposal, enabling your revenue team to leverage even the subtlest buying signals from your prospects. Full Story: B2B Marketing
BRANDING AND DESIGN
How To Make Sure Your Personal Branding Internet Credibility Is Where It Should Be
We’ve all been there: we meet someone who says they’ve experienced monumental success and have a strong personal brand, so we consider working with them… only to realize from a Google search that they aren’t all they said they would be. Full Story: Forbes
Building Brand Identity – How to Become Memorable in An Everchanging Environment
In common speech, the words brand and logo are often used to describe the same thing, but they are, in fact, two very different aspects of a company. Full Story: Wales 247
VOICE STRATEGIES
Google Fixes Two Annoying Quirks in Its Voice Assistant
The AI just got a useful boost in understanding natural human speech. Full Story: WIRED
Analyzing The Rise Of Deepfake Voice Technology
Imagine you receive a phone call from your boss requesting to wire the $243,000 to close out an account you have been working on. Full Story: Forbes