By Integrated Marketing Platform | July 05, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Adjust Your B2B Marketing Strategy In An Economic Downturn
Let’s be honest, B2B marketing and sales have always been tricky. But now, a global pandemic, supply chain disruption and skyrocketing inflation have forced budget cuts and layoffs. Full Story: Forbes
Why we care about performance marketing
What you need to know about what performance marketing can and can’t do. Full Story: MarTech
Buying a Franchise? Make Sure the Marketing Process Is Worth It
Make sure the franchise you buy, and their marketing system, are worthy of your time and investment. Full Story: Entrepreneur
What Sustainable Marketing Means for the Conscious Marketer
Despite its recent rise, sustainable marketing is an evolving concept and one that marketers should consider. Full Story: CMSWire
Advertising And Marketing Tips From My Three-Year-Old Kid
My three kids are all under the age of six, and they are digital natives. Like every parent, I’ve been fascinated to watch them grow up in this new digital world. Full Story: Forbes
The Pain of Marketing Leaders: Why We’re Overwhelmed and What We Can Do About It
Few understand the challenges marketing leaders face. The pains of being a marketing leader can keep us from enjoying the rewards of our efforts and successes, and perhaps even keep us from our family and friends. Full Story: MarketingProfs
How To Create An Effective SMB Marketing Strategy
Do you have a small- to medium-sized business (SMB)? Full Story: Search Engine Journal
How To Leverage SMS Marketing The Right Way
Short message service, or SMS, is a less common term in many marketing strategies today. Given the sharp rise of digital marketing in recent years, this is to be expected. Full Story: Forbes
SOCIAL MEDIA
Why Social Media Makes People Unhappy—And Simple Ways To Fix It
Disrupted sleep, lower life satisfaction and poor self-esteem are just a few of the negative mental health consequences that research has linked to social media. Full Story: Scientific American
Social media: the new frontier for touting fakes?
In the last two decades, social media platforms have become the most popular websites of the online world. Full Story: Business Leader
5 Steps to Crafting an Authentic Social Media Presence For Your Business
Here’s how to curate a unique brand identity and social media presence that will help your business stand out online. Full Story: Entrepreneur
Eight Social Media Marketing Mistakes To Avoid
Social media continues to be a vibrant, engaging series of digital platforms designed to inform, engage, meet and connect. Full Story: Forbes
SEARCH ENGINE
Google: Good Web Sites Are Good For SEO
Now, in practice, this has not always been the case. Sometimes bad websites rank well – in fact, there have been many cases historically where ugly looking sites ranked super well. Full Story: Search Engine Roundtable
Going International? What You Need To Know For Your Glocal SEO
Everything SEO is on point in your enterprise – when it comes to your home market. Full Story: Search Engine Journal
Want to move up the Google rankings? How to choose an SEO partner
For any company with an online presence, an emphasis on SEO (search engine optimization) is necessary to gain more visibility, leads and ultimately — revenue. Full Story: KSL News
A Complete Google Search Console Guide For SEO Pros
Get to know Google Search Console and unlock its power to improve your site health and search performance. Full Story: Search Engine Journal
MOBILE MARKETING
How to create a mobile app for a small business
SMBs have many reasons to create a mobile platform. Full Story: TechTarget
China to Implement New Mobile App Rules
The Chinese government has been trying to reduce the amount of time… Full Story: Caixin Global
The 7 Best Small Business Mobile Ad Networks
It’s safe to say that mobiles have become an extremely crucial part of our lives. They’ve also majorly decreased the use of desktop computers. Full Story: Small Business Trends
Metaverse mobile app for the masses
In the future, artists, gamers, and consumers will all meet in an atmosphere that encourages connection, creativity, and commerce, unlike any online environment we have seen to date. Full Story: App Developer Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
The Power of Programmatic Digital Out-of-Home in 2022 and Beyond (Video)
The world of out-of-home advertising has significantly evolved and today is one of the most cost-effective and farthest-impacting advertising platform. Full Story: MediaVillage
OOH ad spend sees modest growth in May
In May 2022, in the out-of-home advertising industry, spending was relatively flat year-over-year with a modest amount of growth. Full Story: Digital Signage Today
EMAIL MARKETING
5 Strategies To Maximize Revenue From Your Email Marketing
With no additional ad spend or acquisition costs, even small improvements in your email marketing conversion rates can make a huge difference to your bottom… Full Story: Forbes
The 5 emails every DTC brand needs to win more customers
To maximize email marketing return on investment, direct-to-consumer brands need to master five kinds of foundational email campaigns… Full Story: The Drum
E-COMMERCE
E-commerce will be the largest economic force for the metaverse
Everyone talks about the metaverse today. From product launches to remote working locations, most enterprises are also showing a huge interest in the metaverse. Full Story: Tech Wire Asia
How to Start a Fashion e-commerce Business?
Fashion Apparel is the world’s largest eCommerce sector, with a global market value of $759.5 billion in 2021. Full Story: EIN News
PUBLIC RELATIONS
5 Ways You Can Get Publicity in 5 Minutes
Here’s how you can leverage the latest PR trends to help you sell. Full Story: Entrepreneur
Need PR Wins? Think Into the Future First
Public relations is a long game, and the most successful plans begin with the end in mind. Full Story: Entrepreneur
MARKET RESEARCH
During the past five years we have witnessed the advent of digitalization across companies and processes, as well as the emergence and development of Digital departments, Digital Marketing, and so on. Full Story: Ipsos
WEB DEVELOPMENT
How to Choose a Software Development Company for Your Business?
As crucial as this decision sounds, it’s also very difficult to make. You need to see whether they match your budget and are suitable for a business of your scale. Full Story: Digital Journal
Web Development in the Age of Mobile First
Our mobile devices are a one-stop solution for all our electronic… Full Story: Programming Insider
MARKETING AUTOMATION
Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too. Full Story: CMSWire
How artificial intelligence is helping to measure creative effectiveness in marketing
Data-driven optimization is widely adopted in digital advertising. Today’s marketing professionals have perfected audience profiles and campaign logistics. Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
What is Operational Analytics?
Odds are your business employs some method of operational analytics or uses another closely related method of data processing with a different name. Full Story: IT Business Edge
How Server-Side Tag Management Is Influencing Marketing Analytics
Marketers are facing a new world of analytics choices and decisions. The result is more tag decisions in the face of an evolution of data management. Full Story: CMSWire
BRANDING AND DESIGN
The ‘Big Idea’: Five Keys To The Future Of Brand Marketing
In a data-driven world, measurement and performance reign supreme. And that shouldn’t change. Full Story: Forbes
How To Leverage Emotional Storytelling In Your Branding
Storytelling is as old as language itself, having originated around our ancestors’ primal campfires, or perhaps in the safety of dark caves, back in the very beginnings of our human story. Full Story: Forbes
VOICE STRATEGIES
Alexa Beats Google Assistant and Siri in Voice Assistant Popularity as Voice AI Market Expands
Alexa handily wins the voice assistant popularity contest against Siri and Google Assistant in the U.S., UK, and Germany, according to the new Voice Consumer Index 2022 from voice agency Vixen Labs. Full Story: Voicebot.ai