By Integrated Marketing Platform | September 09, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Are You Ruining Your Content Marketing Strategy?
Every B2B marketer is doing content marketing in one form or another. Full Story: CMSWire
How Online Marketing Can Help Any Business To Steer Around?
Online marketing is the practice of generating cutting edge traffic to convert into sales and customers. And there are hundreds of ways to do this. Full Story: Customer Think
How to Determine Your Customers’ Pain Points For Inbound Marketing
When you are implementing an inbound marketing strategy, you are going to need to have plenty of content. Full Story: CoFounder Magazine
What to Include on Your B2B Content Calendar
Many fantastic marketers are stumped when it comes to building out a content calendar that will help them achieve their short and long-term objectives. Full Story: Business 2 Community
Transforming Marketing Trends & Tips to Excel
Marketing is a fundamental step for every business to reach out to its customer. Full Story: Siliconindia.com
The bottom line is not the only indicator of success in customer satisfaction
There are many ways to assess the impact of a marketing strategy on customer satisfaction levels but using bottom-line numbers as the ultimate indicator no longer cuts it. Full Story: Bizcommunity.com
12 Common Mistakes Businesses Stumble Over In Account-Based Marketing
Account-based marketing (ABM) has been around for a long time, but it can be a challenging concept for businesses to grasp as it comes with its own, different set of challenges and practices. Full Story: Forbes
Five Useful Tips For Increasing B2B Engagement With Corporate Videos
Catering to a buyer persona is convenient for B2C brands because you have data, analytics and consumer trends on your side. Full Story: Forbes
SOCIAL MEDIA
How to Leverage Paid Social Media With Retargeting
The more people engage with your ad and post, the more likely it is to be seen by people outside your target audience. Full Story: Entrepreneur
The Social Media Universe in 2020
The social media space is always evolving, and this year, it’s seen significant growth due to our in-person social interactions being restricted, and people seeking alternative ways to stay in touch with the wider world. Full Story: Social Media Today
Five things you need to stand out in the world of social media
If you are a brand today, there’s zero chance that you’ll have no social media presence. Full Story: CalvinAyre.com
Social media is a needed marketing tool to navigate through COVID-19
Businesses use it not only to connect and engage with their communities and customers but also as a tool to support the customer sales cycle. Full Story: Media Update
SEARCH ENGINE
SEO Isn’t Just About Keywords, It’s Also About Searcher Intent
Over the past few years, SEO has become one of the most talked-about components of digital marketing, yet I’ve found that the mass market still lacks understanding on how search engine optimization works. Full Story: Forbes
SEO: 9 Tips for Brand-friendly Content
Branded marketing content and excellent organic search rankings are not mutually exclusive. Full Story: Practical Ecommerce
How to Do Keyword Research for SEO: A Simple Step-by-Step Guide
This six-step guide will get you started with keyword research the right way and help build a solid foundation for your SEO campaigns. Full Story: Search Engine Journal
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now
Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Full Story: Search Engine Journal
MOBILE MARKETING
Should Your CTV Strategy Be Centered Around Mobile App Data?
More than 20% of households have now cut the cord, a trend that is only being accelerated due to the current economic climate. Full Story: Mac Rumors
How were mobile app habits, downloads, usage affected by lockdowns?
With so many people in India, Southeast Asia and Oceania restricted by COVID-19 lockdowns, it is interesting to see how mobile app habits and usage were affected. Full Story: NYOOOZ
Three Key Contactless Technologies For Your Customers And Employees
The “new normal” is anything but normal, especially if all or some parts of your business rely on in-person customers. Full Story: Forbes
Five Steps To Revving Up Your Mobile Food Business (Even During A Pandemic)
Entrepreneurs are a creative, resourceful, resilient and hopeful bunch. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
How is DOOH handling COVID-19?
Digital out-of-home, or DOOH media took a particularly big hit in the initial COVID-19 wave, although with many restrictions lifting, it is slowly recovering. Full Story: Digital Signage Today
How Digital Signage Can Help Businesses Adopt No Contact Strategies
Digital signage display continue to help businesses meet their customers’ needs, especially while adopting necessary social distancing practices. Full Story: Al-Bawaba
EMAIL MARKETING
Beginners Email Marketing Small Business Growth Tips Development Guide Launched
A small business owners beginner’s guide to email marketing has been launched by an online platform dedicated to helping the entrepreneurs of the future through resources, guides, and information. Full Story: Newswire
How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
Email marketing automation is a huge time-saver, but learning about it is not! Full Story: Business 2 Community
E-COMMERCE
Scaling Your Business: How to Grow Your E-Commerce Sales
While your business might have already hit its annual profitability projections, you can’t afford to stick to the same tactics to attract and retain your customers. Full Story: The Realtime Report
How Ecommerce Automation can improve your Online Store
The pandemic has forced people to adopt the new normal of staying at home and change their shopping habits. Full Story: TechiExpert.com
PUBLIC RELATIONS
Five PR And Social Media Strategies To Boost Your Sales, Leads And Likes
In the saturated and competitive world of social media, it is increasingly hard to self-differentiate. Full Story: Forbes
Artificial Intelligence In PR: Is It Science Fiction?
Artificial intelligence (AI) is everywhere, so you knew it was only a matter of time before a PR agency tried to package it for public relations. Full Story: Forbes
MARKET RESEARCH
Market research companies are increasingly using advanced research technologies such as eye-tracking technology to generate consumer insights. Full Story: EIN News
Leveraging Market Research & User Experience Research in Life Sciences
The right market research insights provide a richer, more-nuanced picture of your customers as people, not just as numbers on a spreadsheet. Full Story: Pharmaceutical Executive
WEB DEVELOPMENT
Essential Website Development Tools for the Best User Experience
Website development no longer requires individual coding for each website using different programming languages. Full Story: Business 2 Community
What Is The Essence Of The Colour Theory In Web Design?
Colour theory is an important principle to learn for those who are just starting to learn formal design principles. Full Story: Scoop.co.nz
MARKETING AUTOMATION
Is Artificial Intelligence the Right Investment For Your Business?
Artificial Intelligence is quickly becoming a reality for businesses of all shapes and sizes. Full Story: Business 2 Community
How To Deliver Exceptional Customer Service While Working From Home
Arguably one of the most important aspects of running a business is its customer service. Full Story: Customer Think
ANALYTICS & BUSINESS INTELLIGENCE
Using Google Data Studio to Create Marketing Report
Google Data Studio is a perfect solution for creating powerful marketing reports. While there are many business intelligence tools on the market, this free tool from Google is packed with everything marketers need to get their jobs done. Full Story: Business 2 Community
Key Business Intelligence Trends To Watch Out For In 2020
BI tools will also quantify marketing more and remove wrong assumptions. Increasing AI Adoption. Full Story: CIO Applications
BRANDING AND DESIGN
How Digital Marketing Can Help Boost Your Brand Image
People branding can make your product sell for 10X its value. You can be a pop-store owner or an eCommerce business operating globally. Full Story: Business 2 Community
Bringing Your Offline Brand Online
Many people become known within their own communities. They establish a name for themselves and build an “offline brand,” something that benefits them and helps create local opportunity, influence, leverage and longevity. Full Story: Forbes
VOICE STRATEGIES
Microsoft Adds Voice Commands, Transcription to Office 365
Microsoft has released its Transcribe in Word feature to the Microsoft 365 subscribers a year after first announcing the function. Full Story: Voicebot.ai
Google testing Assistant lockscreen notification for one-tap access to voice commands
Over the past week, Google has been testing an Assistant notification on the lockscreen that provides tappable access to frequent commands. It looks to be an extension of Google making its voice assistant more ambient. Full Story: 9to5Google