By Integrated Marketing Platform   | November 19, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Six small business marketing strategies that work

You have so many options when it comes to small business marketing strategies that it’s hard to know where to start. Full Story: TechRadar

Best Practices: Blending Inbound Marketing And Account-Based Marketing Strategies

Digital technology has revolutionized how we live, work, learn and interact with others. Full Story: Forbes

6 Key Roles to Build an Efficient Marketing Team

Essential roles you need to have a strong foundation in your marketing department. Full Story: Entrepreneur

How entertainment marketing helps drive purpose-driven campaign

Purpose marketing has become the advertising industry’s hottest buzzword, and with good reason. Full Story: Ad Age

Content Marketing Trends 2021 – Mid-Year Report

The beginning of 2021 was hopeful for many businesses, especially with the rollout of vaccines and the easing of restrictions. Full Story: Business 2 Community

Market Share Can Boost and Improve Your Marketing Strategy!

Market share is an essential tool in a marketer’s toolkit. Full Story: MarTech Series

Nine Out-of-the-Box Marketing Promotions To Drive Positive Business Results

Marketing campaigns that capture and hold the attention of prospective clients increase the visibility of the organizations’s brand. Full Story: Newsweek

How Retailers Can Integrate User-Generated Content Into Their Holiday Marketing Strategies

The holidays are right around the corner, and with 60 percent of consumers reporting they will mainly shop online this season, brands will need to get creative with their digital marketing campaigns to stay competitive. Full Story: Total Retail

SOCIAL MEDIA

The 5 Greatest Challenges Facing Facebook Marketing

Facebook, the world’s most popular and widely used social media channel, started as a platform to bring people closer together and form positive relationships. Full Story: Business 2 Community

6 ways small businesses can stay relevant on social media in 2022

Economic impacts of the COVID-19 pandemic could very well continue to play out over decades. Full Story: AZ Big Media

Five Ways Social Media Can Elevate Your Sales Efforts

Believe it or not, time-honored traditional sales methods have much in common with selling on social media. Full Story: Forbes

Instagram Shares 3 Tips to Help Build Your Audience

Are you looking for ways to maximize your Instagram efforts this holiday season? Full Story: Social Media Today

SEARCH ENGINE

Getting Results: Four Tips For Creating A Strong SEO Strategy

Consumers today are well-versed in researching products at great length before purchasing. Full Story: Forbes

4 Content SEO Tasks To Automate Now For Higher Rankings & ROI

According to Ahrefs, 91% of web content does not drive organic traffic from Google. Full Story: Search Engine Journal

The importance of content in SEO marketing

Content creation has come a long way in the last few years. Full Story: Times of India

Why SEO is a Critical Strategy for Businesses in the Internet Age

So, what exactly is SEO and why is it so important? Full Story: WFMZ

MOBILE MARKETING

Mobile App Branding Strategies

This can make it challenging to understand what needs to be done and included in a mobile app branding strategy. Full Story: News Anyway

Why Ecommerce Sites Need To Embrace Mobile Shopping

You can learn what is influencing purchasing behavior and make necessary adjustments to your business to improve. Full Story: Telemedia Online

4 Benefits of Downloading a Mobile Betting App on Your Android Device

One of the things that impacted the popularity of online bookmakers and casinos is that people can use their services from the palm of their hands. Full Story: TechAcute

Apple and Google Announce Effective Dates of New Mobile App Privacy Requirements

Beginning in 2022, Apple and Google will impose new privacy requirements on mobile apps available for download in the Apple App Store and Google Play Store, respectively. Full Story: National Law Review

DIGITAL SIGNAGE/ SCREEN MEDIA

Why Digital Out-of-Home is the Most Exciting Advertising Channel Around

What are the main factors driving the growth in digital out-of-home right now? Full Story: ExchangeWire

It’s time to rethink the value of DOOH

DOOH ads, especially in large cities, seem to be everywhere, giving brands and digital signage creators more exposure than ever before. Full Story: Digital Signage Today

EMAIL MARKETING

5 Email Marketing Metrics and KPIs You Should be Tracking

Did you know that nearly 60% of expert marketers think that email remains the biggest source of ROI? Yes, that’s right. Despite the eruption of novel marketing channels, email marketing is still king. Full Story: Afaqs

Improve email performance with these AMP strategies

Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes. Full Story: MarTech

E-COMMERCE

58% of Shoppers Believe Their Data Is Safe Online

As the holiday shopping season gains momentum, many consumers are turning to online retailers for their gift purchases. Full Story: ValuePenguin

How to make ecommerce emails that actually convert

Your inbox is probably full of emails right now, given that over 319bn are sent and received globally every day. Full Story: Sifted

PUBLIC RELATIONS

3 PR Tips for New Entrepreneurs

When you’re starting your business, public relations is a marathon, not a sprint. Full Story: Inc. Magazine

PR in 2021: Is a good story enough?

It’s well and good to have a great story to tell – but if you want that story to be heard you may need a little more analysis at your back. Full Story: PR Newswire

MARKET RESEARCH

How to Do Market Research for a Business Startup?

So you’ve come up with a fantastic product or service idea for your new business. Full Story: Wire19

WEB DEVELOPMENT

4 ways all agencies can benefit from using AI-powered web accessibility solutions

With everything that agencies have on their plates these days, it’s not too surprising that web accessibility hasn’t been prioritized as much as it should have. Full Story: The Drum

Learn How to Build the Backend of a Website

When it comes to web development, most people can understand the front-end of a website pretty easily. It’s just the part that a user interacts with; the buttons, forms, and design that give people the experience they expect from the site. Full Story: Entrepreneur

MARKETING AUTOMATION

Marketers lead uptake of automation, says HubSpot

Marketers are using automation tools to improve efficiency internally as well as to add value for their customers. Full Story: IT News

What Are CRM Integrations? Everything You Need To Know

Customer data remains one of the most valuable resources a company can have. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

Business Intelligence vs Business Analytics: Which Platform is Right for Your Organization

There’s no denying that businesses create an overwhelming amount of data every day. Full Story: Appinventiv

Making Sense of Marketing Data and Analytics

Never before have marketers and business owners been able to understand their marketing efforts and make calculated, data-driven business decisions. Full Story: InvisionMag.com

BRANDING AND DESIGN

Why Brand Salience Is The Ultimate B2B Marketing Objective

In today’s crowded online ecosystem, highly effective, breakthrough B2B marketing is more difficult to achieve than ever before. Full Story: Forbes

What It Takes To Build Omnichannel Brand Experiences

87% of the marketers have recognized omnichannel marketing as crucial for their business … Marketing Automation – the better your marketing automation is,… Full Story: MarTech Series

VOICE STRATEGIES

4 Great Tools For New Startups

… of your social networks at the same time as well as perform administrative tasks like personalizing your voice assistant or even accepting a delivery. Full Story: Business 2 Community

Powering Intelligent Conversations: The Future of AI-Powered Voice Technology

Voice is the new frontier as both an input for our devices, and also as a dataset. Furthermore, the potential benefits — like improved efficiency, convenience, and productivity — are endless. Full Story: AiThority.com

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