By Integrated Marketing Platform   | November 17, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How Data Should Shape Marketing Strategy

When marketing strategy is developed, the question of how to stitch together imagination and data surfaces. Full Story: Forbes

How New Digital Privacy Laws Will Impact Your Marketing Plan

The most significant of these changes for digital marketers is the consumer’s ability to opt out of tracking. Full Story: Forbes

How Do You Write a Marketing Plan for Your Small Business?

All of this is impressive, but if customers are unaware of it, it may be for nothing. Full Story: CStore Decisions

How QR Codes Can Enhance Your Marketing Strategy

Nowadays, business owners and founders could easily find themselves drifting when thinking of what a new offering might consist of and how they might market it. Full Story: Forbes

Do Not Fear Marketing Technology Platforms

The challenges facing senior leaders of marketing and business development teams at professional services and law firms today are enormous – particularly if you are not at an enormous firm. Full Story: JD Supra

Are You Outsourcing Your Marketing? You Should Be!

Did you know that marketing was once considered a passing trend? Full Story: BBN Times

Why Growth Marketing Is The Next Frontier Of Marketing

The marketing world is no stranger to fleeting fads, but one relatively new form of marketing may arguably redefine the entire industry. Full Story: Forbes

A practical marketing guide for your business

While it may seem obvious to determine your audience and goals before you begin your marketing journey, it’s a step in the process that often gets overlooked or rushed through without proper consideration. Full Story: ColoradoBiz Magazine

SOCIAL MEDIA

Is Social Media Making People Tell More Lies?

Social media has made it so that you can communicate with a really wide range of people, and for the most part that has ended up doing quite a bit of good in the world. Full Story: Digital Information World

Five Organic Social Media Metrics Every Company Should Be Tracking

When you kick off a social media campaign, you’re going to see all kinds of metrics in your dashboard. Full Story: Forbes

Eight Key Steps For New Businesses Looking To Build A Social Media Following

When you start a new business, one of the first things you need to do is create your social media pages and start building an online presence. Full Story: Forbes

What Should You Post on Social Media? 70 Killer Content Ideas for 2022

Are you trying to figure out what you should post on social media? Want a list of content ideas to share with your fans and followers? Full Story: Social Media Today

SEARCH ENGINE

5 ways to improve organic SEO with customer reviews

Learn how online referrals can boost your site ranking. Full Story: Search Engine Land

Local SEO: SMEs’ Secret Superpower

When it comes to online marketing, big businesses often have budgets that dwarf those of SMEs, making it harder for smaller companies to compete for digital space. Full Story: Stuff.co.nz

PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022

Are you running your store without optimizing it for search engines? Full Story: Business 2 Community

How to Remove Yahoo Search Engine from Chrome

This tutorial is about the How to Remove Yahoo Search Engine from Chrome. Full Story: BollyInside

MOBILE MARKETING

Make Mobile Marketing Count in Your 2022 Customer Experience Strategy

Mobile marketing is growing in strategic importance and value, not just because a majority of people use their phones for almost a quarter of their waking day, but also because it has such a broad spectrum of use cases for marketers, many of them directly linked to revenue generation. Full Story: CMSWire

16 Essential Considerations For An Effective Business Mobile App

The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes

TOP 10 PROGRAMMING LANGUAGES THAT ALL MOBILE APP DEVELOPERS SHOULD KNOW

As the process of mobile app development has been evolving day by day, the approach to it has been transforming too. Full Story: Analytics Insight

Mobile App Security Threats and Ways to Mitigate Them

Not long ago, this resonated across the global business landscape as mobile users skyrocketed and the mobile industry stakeholders grew unprecedented. Full Story: G2 Learning Hub

DIGITAL SIGNAGE/ SCREEN MEDIA

TOP FOUR PROGRAMMATIC TRENDS FOR 2022

The pandemic brought drastic changes to the world of programmatic. Full Story: Ad Age

There’s a Huge Opportunity to Sell Restaurant Digital Signage Content Management

Digital signage offers an efficient and effective way to share product information, instructions, opportunities and content that helps engage customers and enhance their experience. Full Story: XaaS Journal

EMAIL MARKETING

The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

By 2022, more than 347.3 billion emails will be sent each day—nearly 50 billion more per day than in 2019. That’s a staggering increase. Full Story: MarketingProfs

Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

Email remains an important part of the marketing toolbox. Approximately 80% of marketers reported an increase in email engagement over the previous 12 months, according to a 2020 study by HubSpot. Full Story: MarketingProfs

E-COMMERCE

Buy Now, Pay Later Boosts Shoppers’ Online Options For The Holidays

Buy now, pay later — or BNPL, as it is known in the industry — is the 21st-century incarnation of the installment plan, an idea that shook up retail more than a century ago. Full Story: International Business Times

How ecommerce brands can solve the challenges of iOS 15 with SMS marketing

Apple’s latest mobile operating system, iOS 15, is here and it’s having a serious impact on email marketing. SMS is the solution. Full Story: Marketing Week

PUBLIC RELATIONS

The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy

It’s almost 2022 already? Where did the time go? Full Story: Forbes

Why PR Never Gets Old And How It’s Evolved

Despite the technological innovations of the past 20 years and living in a time now unimaginable without the internet, public relations (PR) has not aged. Full Story: Forbes

MARKET RESEARCH

Why Businesses Can’t Afford To Skip Market Research

When launching a new campaign, product or new line of service, many businesses – both large and small – choose to forgo an important step: market research. Full Story: Forbes

WEB DEVELOPMENT

Make 2022 the Year You Finally Learn to Code

Learning to code can help your business grow. Full Story: Entrepreneur

TOP 10 PROGRAMMING LANGUAGE BOOTCAMPS TO LOOK OUT FOR IN 2021

Nowadays, every innovative tech requires the use of at least one programming language. Full Story: Analytics Insight

MARKETING AUTOMATION

Artificial intelligence: Everyone wants it, but not everyone is ready

Artificial intelligence technologies have reached impressive levels of adoption … within the realm of IT/enterprise data, such as CRM, ERP, and marketing. Full Story: ZDNet

The 5 Biggest Customer Experience (CX) Trends In 2022

Improving customer experience (CX) – a concept that involves everything from the level of service to how well products fit into their lives – is a huge focus for businesses in 2022. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

A lean startup’s growth marketing tech stack

You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! Full Story: TechCrunch

Three Strategies For Improving Your Marketing Analytics

Data has become both a blessing and a curse for marketers. Full Story: Forbes

BRANDING AND DESIGN

How To Think Creatively About Branding At DesignerCon

DesignerCon, a universally known convention for anyone who enjoys toys and other collectibles, returned this year to Anaheim Convention Center. Full Story: Forbes

What does your company’s brand say about it?

As Jeff Bezos once said, “A brand for a company is like a reputation for a person.” Branding is all about personification—giving human traits to a brand. Full Story: Fast Company

VOICE STRATEGIES

Sonos Voice Assistant Code Leaks

The long-rumored Sonos voice assistant may be imminent, according to some code strings first shared on Reddit. Full Story: Voicebot.ai

Cortana and Alexa Are No Longer on Speaking Terms

Microsoft’s Cortana and Amazon’s Alexa have called it quits, as Microsoft dropped the Cortana-Alexa integration. In fact, the company dropped it in September 2021, and it took the internet until November to notice. Full Story: How-To Geek

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