By Integrated Marketing Platform | May 31, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
This is why you need a marketing strategy for your business
Why do I need a marketing plan? – Do I create it just for the sake of having one? – Will I ever use it? Full Story: EIN News
Content Marketing Strategies To Promote A Brand
Strong content allows you to demonstrate to your customers who you are and what your brand stands for. Full Story: Press Release Network
The Future of Marketing: Digital Marketing as a Game Changer
There is no question that 2020 has been a pivotal year in history, but how it will affect the future largely remains to be seen. Full Story: Business 2 Community
How digital marketing impacts business growth
Technologies and the way we apply them keep changing constantly. Full Story: Techiexpert.com
Is TikTok Part of Your Marketing Plan?
Effects Tik Tok In the purchase decision, how is Tik Tok marketed in social networks? Full Story: The Daily Guardian
5 Critical Marketing Strategies for Product Promotions
These five strategies will help you put together product promotions that sell. Full Story: Entrepreneur
3 Marketing Pricing Strategies That Will Win You More Customers
Successful entrepreneurs are usually moving so quickly to get to the next big thing that they typically just come up with a price off the top of their head that they think sounds fair and run with that. Full Story: Entrepreneur
Eight Content Marketing Secrets To Successfully Promote A Brand
Content marketing is one of the most effective methods of gaining exposure for a brand and bringing potential customers into the sales funnel. Full Story: Forbes
SOCIAL MEDIA
6 Tips To Boost Your YouTube Video Marketing
YouTube gets mixed reactions from various users all over the world. Full Story: Business 2 Community
What is social media and why do brands use it
Social media is an interactive way to connect with friends and family on the internet. Full Story: Qrius
7 things your business shouldn’t be doing in social media marketing
No matter if you have been managing social media accounts for brands for years, or just getting started, sometimes marketers just want quick tips on how to promote their business via social media. Full Story: North Bay Business Journal
Where Your Social Media Strategy Needs A Reboot
Your brand likely has room for improvement on the social media front. Full Story: Forbes
SEARCH ENGINE
When Is It Time to Give Up on an SEO Campaign?
So what are you supposed to do if you’re not seeing results? Should you keep investing, waiting and hoping for the best? Full Story: San Antonio Express-News
SEO vs. Google Ads: Which One is Best for Your Business
The choice to invest in either Google Ads or SEO for your business can be a pretty daunting task, more than you might imagine. Full Story: PromotionWorld
Avoid These Common Global SEO Mistakes
Making mistakes is a part of learning, but if you don’t actually grow and make changes based on the mistakes you have made in the past then you probably won’t be successful. Full Story: Film Daily
Do I Need Search Console? Yes: Better Organic Traffic and Issue Detection
Search Console is a free Google tool that measures and tracks your website’s search traffic, ranking, and site performance over time. Full Story: Business 2 Community
MOBILE MARKETING
Advantages and Disadvantages of Drag and Drop Mobile App Builder
Are you thinking about developing a mobile app? But you want to do that easily and in a cheaper way with no team. Full Story: Programming Insider
Understanding Mobile App Security Issues
According to a survey, over 98 percent of mobile apps are not safe. Full Story: CIOReview
12 Time- And Budget-Friendly Tips For Updating Your Business’ Mobile App
If they’re to compete with their larger counterparts, small businesses must provide customers with the range of services they’ve come to expect—and that includes a well-functioning mobile app. Full Story: Forbes
Mobile app security best practices for 4 vulnerability types
Adequate mobile app security must assess various dimensions of software, including each OS’s best practices, traffic and API calls, data storage and source code. Full Story: SearchSoftwareQuality
DIGITAL SIGNAGE/ SCREEN MEDIA
How Retailers Can Reach Consumers During ‘In the World’ Moments
Following a year when being inside the home was synonymous with the terms “lockdown” and “social distancing,” consumers are finding themselves more eager to be away from home. Full Story: Total Retail
McDonald’s makes upselling simple with digital signage
Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don’t see the appeal of the item at that particular QSR. Full Story: Digital Signage Today
EMAIL MARKETING
4 Golden Rules To Improve Your Email Marketing Open Rates
Email continues to be one of the most popular forms of digital marketing because of its potential reach – as long as it is used properly. Full Story: Vents Magazine
Email Automation: The Driving Force That Accelerates Business Growth
Email marketing is consistently giving the best ROI among all digital marketing channels, and 2021 is not going to be an exception to it. Full Story: GISuser.com
E-COMMERCE
Why e-Commerce industry necessitates a healthy mix of predictive and prescriptive analytics models?
With a better chance at supply chain management, marketing strategy, customer retention your business will be well on your way to a massive success. Full Story: Dataquest
Text Messages Are an Ecommerce Opportunity
Many ecommerce and omnichannel marketers treat text messaging as pared-down email campaigns. Full Story: Practical Ecommerce
PUBLIC RELATIONS
The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does. Full Story: Forbes
How Brands Can Take A Stand Without Getting Clobbered: A PR Guide
Public trust in our government, faith and media institutions has eroded. Full Story: Forbes
MARKET RESEARCH
How to Do Market Research and Level Up Your Business
Conducting market research is a core component of any effective marketing strategy. Full Story: Business 2 Community
WEB DEVELOPMENT
Components of a Successful Website
We’ve been designing and developing websites for over 20 years and there’s one thing that remains constant and that one thing is change. Full Story: Business 2 Community
Boost Your Business With Website Backlinks: A Key SEO Strategy
A key component of your digital marketing strategy is search engine optimization (SEO). Full Story: Business 2 Community
MARKETING AUTOMATION
This Is How Artificial Intelligence Is Revolutionizing Influencer Marketing
AI is helping companies identify viable influencer-marketing channels and completely transforming the game. Full Story: Entrepreneur
SugarCRM sweetens predictive AI engine for marketing automation
SugarCRM tweaked its SugarPredict AI engine this month to help marketing teams with automated, predictive lead scoring. Full Story: VentureBeat
ANALYTICS & BUSINESS INTELLIGENCE
How CMOs are paving the way for analytics adoption
The CMO’s role has seen a big evolution over the past year. Full Story: VentureBeat
Quality data is the bedrock to true business intelligence
As with everything nowadays, the Business Intelligence (BI) industry is expanding and evolving at a rapid pace – by 2022, Reuters expects the global revenue of BI to be worth $29.48 billion. Full Story: ITProPortal
BRANDING AND DESIGN
Sonic Branding: Why Every Brand Needs It Today
Do you have a sonic brand? Today, most brands don’t. Or, if they do, it’s limited to one medium, like a jingle used in radio ads or television commercials. Full Story: Forbes
These are the hottest logo design trends of 2021
Often the most ubiquitous and recognisable aspect of a company’s branding, it’s essential to get the logo right. Full Story: Creative Bloq
VOICE STRATEGIES
Extend Your Analytics: 3 Approaches To Add To Your Strategy
What strategies make your business’s analytics tick? If you’re like a lot of companies, you may find yourself constantly recalibrating and trying out different measurements to see which offer the greatest insights. Full Story: IMC Grupo
How to use Siri: tips and tricks to improve Apple’s voice assistant on iPhone and more
Siri has a new voice; time to make use of it. Full Story: TechRadar