By Integrated Marketing Platform | May 22, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Go Lead Digital on Adapting Marketing Strategy in Crisis
Life has gotten complex over the past few weeks, has not it? We’re living through a pandemic. Full Story: Virtual-Strategy Magazine
It’s Time to Get Creative and Adapt Your Marketing to the Crisis
The business world is upside down. Things are chaotic right now, and rightfully so, but there are still signs of hope. Full Story: Entrepreneur
Tips to create a successful influencer marketing campaign
People trust people more than they trust brands. Full Story: Business Insider India
4 Ways Technology Can Grow Your Business
Technology has evolved in recent years and had a dramatic impact on the business industry. Full Story: TechFunnel
Attract. Convert. Retain. Master Lifecycle Marketing Today.
The need to stand out in a crowded marketplace is important across all industries. Full Story: G2 (blog)
A 6-Step Pandemic Response Marketing Strategy
How are you coping with the economic setback that’s affected all of us during the COVID-19 outbreak? Full Story: Total Retail
How to Choose a Digital Marketing Agency
When trying to determine how to hire a digital marketing agency several factors come in to play. Full Story: Search Engine People
How to improve your digital marketing with competitor analysis
Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you. Full Story: ClickZ
SOCIAL MEDIA
Best social media marketing techniques everyone should learn
Social media web sites like Twitter as well as Facebook began as spots where people can easily speak in their free time and even share short articles and hilarious pictures and even household pictures. Full Story: YourStory.com
10 Smart ways to increase your Instagram followers
Instagram is one of the popular social media channels that brands and start-up ventures use as a part of their digital marketing strategy. Full Story: Media Update
Samsung partners Facebook to help retailers use social media for business
The training helps offline retailers establish their business pages and accounts on Facebook and Instagram. Full Story: Business Standard
There is no doubt electronic, print and social media has played and is still playing a vital role in educating people about Coronavirus. Full Story: The News International
SEARCH ENGINE
How SEO Can Direct Customers On Their Journey With Your Company
The world of digital marketing is continuously evolving as new technologies and consumer preferences force companies and digital ad firms to rethink the way they connect with audiences. Full Story: Forbes
SEO drives 22% of all website visits: Here’s why you need to get in on it now
If you belong to a law firm that is planning on launching your own website or has already begun working on it… Full Story: Techaeris
How to Do SEO for Niche Markets
Wondering what high-quality, effective SEO for a niche market entails? Here are five steps you need to follow in your niche SEO strategy. Full Story: Search Engine Journal
5 Reasons Not to Quit SEO During COVID-19
The global pandemic, known as COVID-19, has affected almost every area of life for people around the world. Full Story: Business 2 Community
MOBILE MARKETING
Mobile App Monetization Part 2: Revenue Generation Models
In my previous article, we defined 11 revenue generation models and explained paid apps, in-app purchases and brand sponsorship. This time, let’s focus on in-app advertising and merchandise. Full Story: Forbes
Walmart Grocery absorbed into flagship mobile app
Spurred by changing shopping behavior during the COVID-19 outbreak, Walmart has accelerated the planned integration of its flagship mobile app and Walmart Grocery app. Full Story: Supermarket News
Entrepreneur raises GBP1.2m for ‘build your own’ mobile app software
A Newcastle tech company, whose software allows businesses to create their own mobile apps, has raised GBP1.2m to further develop its product and expand its team. Full Story: Private Equity Wire
Kum & Go Adds Fueling Feature to Mobile App
Kum & Go LC’s mobile app is getting a new feature to help customers to “fuel better.” Full Story: CSNews Online
DIGITAL SIGNAGE/ SCREEN MEDIA
Screening technology hasn’t changed too dramatically over the course of the aggregate industry’s history. Full Story: Pit & Quarry magazine
Digital Out of Home Pioneer Ocean Outdoor Introduces Touchless Advertising Screens
Premium digital out of home (DOOH) media owner Ocean Outdoor has announced plans to introduce touchless advertising screens which will transform audience and brand experiences post COVID-19. Full Story: Digital Signage Connection
EMAIL MARKETING
Email Marketing Guide for Beginners
Email is an indispensable communication tool for our business. Full Story: Small Business Trends
What Is The Difference Between CPM And CPA Email Marketing?
There are more and more ways for brands to advertise, but email remains one of the most reliable and effective means of communicating that advertisers have at their disposal, whether choosing CPM or CPA email campaign strategies. Full Story: Digital Media Solutions
E-COMMERCE
Four Ways To Adapt Your E-Commerce Digital Marketing Strategy To The Current Crisis
The COVID-19 pandemic has drastically changed our lives, our habits and the business market. Full Story: Forbes
Three Timely Tactics To Optimize Your Email Marketing Campaigns
While it is a best practice to constantly review and optimize various aspects of your email marketing campaigns… Full Story: Forbes
PUBLIC RELATIONS
Public relations and COVID-19: Focus on building trust
The COVID-19 pandemic has thrown one of the biggest challenges at the Public Relations community. Full Story: Exchange4Media
Don’t Discount The Discount, And Other PR Principles
As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences… Full Story: Innovate Long Island
MARKET RESEARCH
Market Survey: Best and Worst Tech Vendors Helping IT Through COVID-19 Crisis
COVID-19 has created unprecedented disruptions in business as usual and IT has been one of the most heavily impacted organizations. Full Story: Customer Think
COVID-19: Potential impact on Platform Ladder Market – Survey on Future Scope by 2027
The research study presented in this report offers complete and intelligent analysis of the competition, segmentation, dynamics, and geographical advancement of the Global Platform Ladder Market. Full Story: News Distinct
WEB DEVELOPMENT
Key Differences Between Websites and Web Portals
Websites are an integral part of any business. It helps businesses to represent their intentions and objectives in front of thousands of people. Full Story: Customer Think
Top 10 eCommerce Development Companies in The World
Here are the list of top ecommerce development companies in India, USA and other parts of the world which gives you best the ecommerce services. Full Story: YourStory.com
MARKETING AUTOMATION
A Buyer’s Guide to AI and Machine Learning
B2B software sales and marketing teams love hearing the term “artificial intelligence” (AI). AI has a smoke and mirrors effect. Full Story: DevOps.com
Easy Steps to Get Started with Artificial Intelligence Marketing
The rise of artificial intelligence (AI) has benefited businesses in many different ways. Full Story: Pulse Headlines
ANALYTICS & BUSINESS INTELLIGENCE
New marketing analytics for a new COVID-19 reality
It certainly isn’t business as usual for marketers navigating COVID-19, and it can’t be business as usual for marketing analytics teams either. Full Story: RetailWire
Moving from collecting data to running business intelligence
Using business data effectively requires progressing past collecting data to running business intelligence. Full Story: Information Age
BRANDING AND DESIGN
Research and branding – The key for success
If you’re setting up a business, the idea of branding has probably entered your mind. The sheer importance of a brand is often overlooked by start-up or small businesses it is normally associated with the top companies in the world. Full Story: Business Matters
5 Biggest Branding Mistakes Companies Make, and How To Fix Them
In times of crisis or difficulties in the economy, the need for a good brand is more important than ever. How companies respond has a lasting impact on consumers. Full Story: Business.com
VOICE STRATEGIES
More Xiaomi Mi Band 5 features leak: Amazon Alexa support, SpO2 tracking
The Xiaomi Mi Band 5 could be nearing launch, at least in Xiaomi’s home market of China. Full Story: Android Authority
Apple is facing fresh questions from its lead data protection regulator in Europe following a public complaint by a former contractor who revealed last year that workers doing quality grading for Siri were routinely overhearing sensitive user data. Full Story: TechCrunch