By Integrated Marketing Platform   | March 13, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How To Build A Video Strategy For Your Buyer’s Journey

Video is one of the most popular and effective forms of brand communication today. Full Story: Forbes

5 visual marketing strategies to improve your web conversion

After a good while browsing a website, you are about to click on the “add to cart” button. But you don’t, its design is not attractive enough. Full Story: Byte Bell

Brands pivot their marketing strategies in the wake of the coronavirus

As Australian businesses brace for the impact of Coronavirus, we take a look at how brands around the world are already adapting. Full Story: DynamicBusiness

An A to Z Playbook for Conversational Marketing

Conversational marketing could replace traditional elements like forms and telephone calls, revolutionizing how brands connect with customers. Full Story: MarTech Advisor

Top 7 Digital Marketing Solutions to Deliver a Hyper-Personalized Customer Experience

Would you like to have a personal stylist who helps you select clothes based on your closet, budget, and style? Full Story: Business 2 Community

Writing your first content marketing plan

Content marketing is an excellent way to get individuals talking about your services, products, and brand in general. Full Story: YorkMix

How marketers can be more effective when remote working

With 70% of marketers saying they need more training on remote working best practice, Econsultancy is running a free webinar to help marketers work remotely in more effective ways. Full Story: Marketing Week

Five Ways Marketers Can Get In On The Brand Alignment Buzz

The marketing community is abuzz with talk of brand alignment. Full Story: Forbes

SOCIAL MEDIA

6 Tips for Effective Social Media Marketing

Just about every business uses social media for marketing. But how you use social media makes all the difference. Full Story: Hawaii Business Magazine

Advantages of Social Media Marketing

Social media is a great way to get new clients. Here are some advantages of social media marketing. Full Story: Newswire

A guide to ace-ing social media

Fact: Your business needs social media. It is essential whether you have a small shop or a behemoth of a multinational. Full Story: The Drum

The Best Times to Post on Social Media in 2020

Sprout has provided industry-specific insights and more in-depth reporting in its full summary, but in this post, we’re going to take a look at some of the highlights to help provide some context as to what the latest data indicates. Full Story: Social Media Today

SEARCH ENGINE

How to Update Blog Posts to Increase Your SEO Every Time

When companies started blogging in the early 2000s, they published every day. Full Story: Customer Think

SEO Best Practices – Learn Everything You Need to Know at Traffic Think Tank

Knowing SEO best practices is a vital part of driving traffic to your website and landing high on any website ranking. Full Story: NewsWatch

How to Update Blog Posts to Increase Your SEO Every Time

When companies started blogging in the early 2000s, they published every day. Full Story: Customer Think

SEO Community Rebukes Google for Advising Free Site Audits

Google published a video on how to hire a search marketing consultant. They made two reasonable recommendations. Full Story: Search Engine Journal

MOBILE MARKETING

Ace Is The Place With The Helpful Omnichannel Strategy

The notion that brick-and-mortar is going the way of the dinosaur as the popularity of eCommerce grows has proven to be just the opposite according to recent research. Full Story: pymnts.com

How Mobile Messaging Can Help The Fight Against Coronavirus

Sometimes a personal tragedy can be the catalyst for life-saving innovation. Full Story: Forbes

Why T-Mobile Stock Fell Today

Even stocks with little exposure to the COVID-19 pandemic got hit hard. Full Story: Motley Fool

Mobile operators holding back on edge adoption

More than 50% of mobile operators have no strategy for edge deployment, while 32% are planning to proceed with “limited, specific use cases”, such as smart factories and smart cities. Full Story: Capacity Media

DIGITAL SIGNAGE/ SCREEN MEDIA

2 reasons why your digital signage message isn’t getting through

No one enjoys being misunderstood or ignored, especially when you spend a lot of time trying to get your point across. Full Story: Digital Signage Today

Digital Signage Technology Market to witness astonishing growth with Key Players

During the forecast period, the report also mentions the expected CAGR of the global market Digital Signage Technology. Full Story: News Times

EMAIL MARKETING

Best Alternative Email Builder to Mailchimp

Still trying out various Mailchimp email editor alternatives in order to find the great email newsletter builder for your campaigns? Try Postcards. Full Story: Designmodo

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Full Story: MarTech Today

E-COMMERCE

U-shaped Marketing Attribution for Ecommerce

The so-called “u-shaped” marketing attribution model emphasizes a shopper’s first and last marketing interactions before a conversion. Full Story: Practical Ecommerce

Why Ecommerce Adoption in Quebec Still Lags

French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province. Full Story: eMarketer

PUBLIC RELATIONS

A PR Professional In Diversed Industry Sets An Example Of Proficiency

Public Relation is unique field that requires a confluence of skill sets and personal qualities. Full Story: Inventiva

Why and how you should infuse personalization into your PR

Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape. Full Story: PR Daily

MARKET RESEARCH

Your competitive edge: How AI/human cooperation empowers market research

n 2019, global private investment in AI technology reached $70 Billion, representing a massive buy-in from start-ups and big corporations alike. Full Story: BetaNews

Market Research Studies: Three Tips For Doing Them Right

Your company might be interested in conducting market research studies for any number of reasons. Full Story: Forbes

WEB DEVELOPMENT

Why go with Magento Ecommerce Development for your Business?

Ecommerce development is undoubtedly gaining momentum since the last past years. Full Story: Customer Think

Why Layered Designs are best for Quality Website Development?

The use of layers plays an essential part in website development. Layers created on available software design tools create magic in website designing. Full Story: MakTechBlog

MARKETING AUTOMATION

ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

AI has bagged the limelight in this digitally-loaded world. Full Story: BBN Times

Feeling left behind in the age of AI and machine learning?

Artificial intelligence (AI) and machine learning (ML) are all the rage in retail marketing, mainly because of new challenges caused by high-dimensional data sources that were largely unheard of a few years ago. Full Story: Retail Dive

ANALYTICS & BUSINESS INTELLIGENCE

How Actionable Analytics Is Improving Decision-Making And Efficiency

In recent years, the explosion of data combined with increasingly robust technology has generated excitement regarding analytics’ potential to drive better decision-making for organizations. Full Story: Full Story: Forbes

How Data Preparation Can Accelerate AI

These four best practices can help your organization quickly prepare data for analytics and fast-track its algorithms into production. Full Story: TDWI

BRANDING AND DESIGN

What Brand Marketers Can Learn From Niche Agencies

Brand marketers cover a lot of ground. When you’re responsible for impressions of your company from top to bottom, it’s easy to lose sight of the little things. Full Story: CMSWire

When Your Brand Is The Message

CFA Institute is a pretty unique organization, particularly when it comes to its branding. Full Story: Forbes

 

VOICE STRATEGIES

“Alexa, Where Am I?” Gets An Answer Thanks to Localization System

Smart speakers – think, an Amazon Alexa or a Google Home – offer a wide variety of capabilities to help free up both our time and our hands. Full Story: Technology Networks

5 reasons why podcasts are good for your content strategy

According to the latest Nielsen Report, US consumers of 18 and older spend close to 12 hours each day engaging with podcasts, which is up nearly one-and-a-half hours from a year ago. Full Story: e27

 

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