By Integrated Marketing Platform | June 03, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Without marketing and media exposure, a great idea is just a wink in the dark
Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new they have developed. Full Story: The Media Online
How SMBs Can Build a Marketing Machine
Outsourced marketing can provide structure, automation, flexibility and room for growth for SMBs. Full Story: Channel Futures
Most Common Real Estate Marketing Mistakes And How To Avoid Them
Real estate agents have to become experts in marketing to connect with potential buyers and land sales. Full Story: Forbes
Social Marketing is Getting More Personal(ized)
The future of marketing involves engaging the power of influencers. Here’s how to do it. Full Story: Futurism
Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy
Running a B2B business is challenging when your clients are few and your competition is plenty. Full Story: MarketingProfs
The essential guide to effective Facebook video ad campaigns
You’ve probably heard a lot lately about advertising tools and opportunities from trending platforms like Google Ads, Instagram Ads, or even TikTok Ads. Full Story: MultiBriefs
Gain the Benefits of Digital Marketing With These Tactics
Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing efforts. Full Story: Business 2 Community
How to use customer reviews in pictures and video ads
Choosing the right content for your image and video ads can be difficult. What message will lead to consumers taking the opportunity to buy your product? Full Story: EIN News
SOCIAL MEDIA
10 Essential Apps to Manage Social Media for Your Business
Social media is now a crucial part of any business’s marketing strategy. You can use it to find new customers, drive traffic to your website, and keep in touch with existing clients. Full Story: iLounge
Facebook Opens Up Messenger API for Instagram, Providing New Customer Service Potential
This could be a big help for brands conducting customer service via messages. Full Story: Social Media Today
5 Tips For Social Media And Scaling A Direct To Consumer Brand
What are your top 5 tips for social media and scaling a DTC brand? originally appeared on Quora: Full Story: Forbes
6 Things You Should Be Doing On Social Media Right Now
“Do you feel like you aren’t growing your business as fast as you’d like to? Full Story: American Salon
SEARCH ENGINE
How Enterprise SEO Can Maximize Traditional Marketing ROI
Here are eight tips on how to use enterprise SEO to support your traditional marketing strategy to dominate in your niche. Full Story: Search Engine Journal
Google My Business: Your Guide to Better Local SEO Rankings
Need to refresh your local SEO campaigns? Learn everything you need to know about ranking and visibility for Google My Business. Full Story: Search Engine Journal
6 Reasons Why SEO Is Not An Option, But A Necessity
It’s 2021 and the world is more dependent than ever on technology and the almighty internet. Full Story: IndianWeb2.com
The 3 ways SMEs are making SEO look easy
SEO is probably the marketing discipline that generates the most fear. Full Story: SME Magazine
MOBILE MARKETING
What’s driving growth in proximity mobile payment usage?
Mobile payments have proven their value during the pandemic as a way to limit our risk to exposure instead of paying with cash or card. Full Story: eMarketer
Samsung and AMD are working on an Exynos mobile chip with ray tracing
AMD is partnering with Samsung to provide RDNA 2 graphics technology for an Exynos mobile system-on-chip, potentially giving a boost to GPU performance in flagship Samsung phones. The announcement was made today at Computex Taipei. Full Story: The Verge
5G drives surge in mobile trade-ins in Q1 2021
Latest edition of mobile device tracker shows continued year-on-year growth, highlighting the significant role of mobile trade-in programmes in stimulating new 5G smartphone upgrades Full Story: Computer Weekly
Microsoft continues IoT security push
Microsoft agreed an acquisition of software company ReFirm Labs for an undisclosed sum to boost security of IoT devices. Full Story: Mobile World Live
DIGITAL SIGNAGE/ SCREEN MEDIA
Kiosks versus digital signage: What’s the difference?
Kiosks and digital signage used to be two clearly distinct pieces of technology, but that distinction has blurred in recent years. Full Story: Kiosk Marketplace
Though tactile technologies are used in kiosks and interactive displays, digital signage can function just as well without them. Full Story: CIOReview
EMAIL MARKETING
AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing
The question often pops up every few years, and we scratch our heads to find answers. Full Story: Business 2 Community
5 Best Practices to Elevate B2B Email Marketing Performance
Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. Full Story: Business 2 Community
E-COMMERCE
How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site
You want to see your conversion rates leap up. You ambitious and want to double them, if not triple or quadruple them. Full Story: Business 2 Community
5 Trends Driving the Future of Ecommerce Innovation
Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today. Full Story: Retail TouchPoints
PUBLIC RELATIONS
Lean in to positive change in PR industry
The key is to use influencers who consistently engage authentically with their smaller audiences, that resonate with the campaign’s strategic insight. Full Story: The Media Online
New campaign? Don’t let PR be the last one to the table
Here’s a story that every PR practitioner working as part of an integrated team will be able to tell or have heard before. Full Story: The Drum
MARKET RESEARCH
Responses to a major market research exercise have been published
The schemes are to help people walk, cycle and wheel safely during the COVID pandemic, and whether they would like to see them kept longer-term. Full Story: Deadline News
WEB DEVELOPMENT
Tips To Make Your Website Popular
If you have decided that your website needs to be advertised, you must be wondering how to make your website popular. Full Story: Global Banking & Finance Review
How to Transfer a Website to a New Domain
Leverage these expert tips to make moving your site to a new home as painless as possible. Full Story: PCMag
MARKETING AUTOMATION
How Businesses Are Perfecting With Artificial Intelligence
Have you heard automation is the new black? And what better automation of a process than using a computer software to perform humanlike activities aka Artificial Intelligence (AI). Full Story: Business 2 Community
How AI technology changes digital marketing
One of the technological advances that have developed over the last decade is Artificial Intelligence (AI), which continues to change the digital marketing game. Full Story: EIN News
ANALYTICS & BUSINESS INTELLIGENCE
Salesforce and Proof Analytics Deliver Marketing Optimization
The alliance of Salesforce and Proof Analytics has transformed the calculation of marketing ROI, delivering exceptionally fast, scalable and agile Marketing Optimization rooted in a systems-level integration between the two companies. Full Story: AiThority.com
Salesforce Updates Marketing Cloud and Commerce Cloud
With the next generation of Marketing Cloud, marketers can get to know their customers through a single source of truth, provide artificial intelligence-powered personalization, and optimize overall marketing impact with unified analytics. Full Story: Destination CRM
BRANDING AND DESIGN
Why Do I Need to Advertise on my Brand on Amazon?
Every business has the goal to achieve brand recognition with its target audience. Full Story: JumpFly
The Brand Sprint: Your Mess Is Your Message
Most websites don’t convert visitors into paying customers. Full Story: Forbes
VOICE STRATEGIES
How Text-to-Speech Narration Can Improve Video Consumption
Today’s marketers know how challenging it is to attract and engage consumers in a climate where consumers are interacting with brands on multiple platforms every day. Full Story: MarTech Series
New age technology in fast-changing landscape
Voice technology also paves way for conversations to take place in regional languages, which can be leveraged by financial institutions and insurance companies … Full Story: ET CIO