By Integrated Marketing Platform | July 30, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Ways To Build Trust & Drive Inclusivity By Realigning Your Marketing Budget
Today’s consumers and companies are turning to brands they trust when choosing where to spend their dollars. Full Story: Forbes
Time for marketing to look at what is right, necessary and effective
Marketing constantly searches for the new. We see trends every New Year, we search new routes to market, new technologies, and new ways to find, engage and serve content on emerging platforms. Full Story: The Drum
Why Thought Leadership Is Important For B2B Marketing
Companies in every industry continue to position their opinion leader figures in their B2B digital marketing strategies. Full Story: Forbes
Why Content Intelligence is Critical for Driving Your Marketing Strategy
Great content is your driveway towards your target audience. Content is the only direct mode of communication an organization has with its customers. Full Story: TechFunnel
Scarcity Marketing: Your New Small Business Secret
Have you ever purchased something on an impulse simply because of an ‘only two remaining’ message? Or because that 60% off expires in just a few hours? Full Story: Business 2 Community
Three Reasons Your Recruitment Marketing Efforts Are Missing The Mark
If your recruitment marketing messages promise an employee experience your organization can’t deliver, you’re going to encounter challenges. Full Story: Forbes
Benefits of Your Startup Digital Marketing
Are you struggling to generate website traffic and leads for your startup business? You’re not alone. Full Story: California News Times
Three ways influencer marketing is evolving in 2021
Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. Full Story: Econsultancy
SOCIAL MEDIA
Try Sharing Just One Bad Moment On Social Media And See What Happens
What if we all decided to reveal a little more truth about ourselves? Full Story: Forbes
Commerce Is Fast Becoming The New Battleground For Social Media Giants
Social media firms are placing their bets on the wave of interest in social commerce, in which their respective platforms essentially become storefronts where users can discover and buy all kinds of products. Full Story: PYMNTS.com
The Darkest Side of Social Media
A new tool signals the stealth recruitment of teens for sex-trafficking. Full Story: Psychology Today
How brands are innovating gifs in social media marketing campaigns
The Drum’s social media executive Amy Houston looks to top brands to assess how they can best use gifs and looping videos to increase awareness, market their products and ultimately have a bit of fun in the meantime. Full Story: The Drum
SEARCH ENGINE
SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are 2 simple ways you can improve your site’s visibility. Full Story: Inman
Privacy-preserving search engine Startpage launches translation feature
Privacy-preserving search engine Startpage has launched a translation service to take on the likes of Google Translate. Full Story: Computing
Google ads & SEO: Understanding the relationship
This is branded content. Full Story: Bendigo Advertiser
3 Tips on Choosing an SEO Provider for Your Business
Companies invest thousands of dollars into SEO every month, but pouring money into campaigns isn’t enough. Full Story: Florida News Times
MOBILE MARKETING
Qualcomm Continues To Push The Mobile Gaming Envelope
Mobile gaming is undergoing a sustained period of rapid growth. Full Story: Forbes
The fragility of the mobile phone ecosystem
This is not the first time that data of high-profile individuals has been surveilled by governments. Full Story: Hindustan Times
No More ‘Dumb and Dumber’: T-Mobile Is Done Taunting Its Rivals
T-Mobile US Inc., the once boisterous and often obnoxious upstart of the wireless industry, is settling into a more subdued middle age. Full Story: Bloomberg.com
Mobile Banking Adoption In The United States Has Skyrocketed (But So Have Fraud Concerns)
It’s become popular among some industry experts to say that digital transformation in banking accelerated as a result of the pandemic. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Ways Digital Signage Will Be Used Post-Pandemic
Coronavirus has impacted all our lives in various ways. Full Story: iLounge
Restaurants hungry for digital signage
Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant industries. Full Story: Fast Casual
EMAIL MARKETING
9 Transactional Emails to Help You Close the Deal
These nine transactional emails will help you boost your sales, communicate important information to your customers, and improve the customer experience overall. Full Story: Business News Daily
Email Marketing Tips and Statistics to Step Up Your Game
With all the changes happening in social media—new users trying out TikTok, Clubhouse (briefly?) making waves, Instagram moving toward more video—Full Story: JCK
E-COMMERCE
How to Increase Your eCommerce Brand Reach
As an eCommerce business owner, it is up to you to spread the word about your brand and what it has to offer. Full Story: Business-Review.eu
Entrepreneur Loses $6 Million, Bounces Back
I’m always amazed at the resilience of many successful business people, those that overcome big-time failures. Full Story: Practical Ecommerce
PUBLIC RELATIONS
The three types of PR people in the superyacht industry
Let’s whip out the magnifying glass and start looking at things with a critical eye… Full Story: SuperyachtNews.com
Disinformation for hire: PR firms are the new battleground for Facebook
Facebook global head of security policy Nathaniel Gleicher has detailed the new disinformation paradigm his platform is battling, with an influx of adversaries using public relations or marketing firms to do their bidding. Full Story: ZDNet
MARKET RESEARCH
Market Research Software Platform Suzy Raises $50 Million In Series D Financing
With $100 million raised to date, the latest funding will continue to support Suzy’s explosive growth while trailblazing the future of market research for the world’s leading brands. Full Story: Business Wire
WEB DEVELOPMENT
How Website Design Can Make or Break the SEO for Startups
SEO isn’t just keywords, meta descriptions and search engines. Here’s what you need to know. Full Story: Entrepreneur
5 Ways to Earn or Build Links to Your Website
Whether you’re just getting started with link building or you’re just looking for some fresh ideas, one thing is clear, it’s hard. Full Story: Business 2 Community
MARKETING AUTOMATION
Marketing automation is key to reducing workloads, Zapier says
With big privacy changes, creative has become even more important with verticals like health and wellness and finance. Learn how to make data the backbone of your campaigns. Full Story: VentureBeat
How No-Code AI Is Changing Business
Companies seeking to implement artificial intelligence (AI) solutions often find themselves faced with a lack of knowledge and high costs, and that’s before they even get started. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
What Are The Six Basic Tasks Of Business Intelligence?
Business intelligence is immensely helpful to enterprises as it helps them in using technologies and strategies to analyze historical and current data with an aim to augment strategic decision-making and propose a highly competitive edge. Full Story: TechStory
BRANDING AND DESIGN
What’s the Right Customer Experience for Your Brand?
What exactly makes a great customer experience? Full Story: Harvard Business Review
5 Tips to Ensure You’ll Have Successful Brand Collaborations
Partnering with other like-minded brands can be a great way to build both of your businesses, but making sure you have successful collaborations is key. Full Story: Entrepreneur
VOICE STRATEGIES
Alexa Debuts iOS Widget and Household Reminder Messaging Feature
Amazon has added new ways to connect with Alexa and to communicate with others using the voice assistant. Full Story: Voicebot.ai
You can now control your Honda City with ‘Ok Google’ voice commands
The voice assistant responds to certain voice commands that can change the functions of the car such as turning the air conditioner on or off. Full Story: Zee News
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