By Integrated Marketing Platform | January 23, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Thinking About Influencer Marketing? Here’s What To Look For
One of today’s leading marketing tactics is engaging influencers to post about your company on their social pages. Full Story: Forbes
Why Influencers Should Be Part of Your Marketing Strategy
Influencer marketing has earned an increasing slice of many corporate marketing budgets for 2020. Full Story: D Magazine
A comprehensive guide to influencer marketing
Here is a comprehensive guide on how to improve your strategy with influencer marketing. Full Story: ClickZ
The Secrets of Word of Mouth Marketing Revealed
What are the secrets of word of mouth marketing that you need to know as we kickoff 2020? Full Story: Business 2 Community
Dos and Don’ts for Your GIF Marketing Strategy in 2020
If you’re getting started with GIF marketing, you should be aware of what you should do in order to succeed and what common pitfalls to look out for. Full Story: G2 (blog)
5 tips to elevate your event marketing strategy
As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Full Story: CIO
15 Common Marketing Mistakes Entrepreneurs Should Avoid
Marketing strategies and techniques change constantly. With all the advice and warnings to follow—some of it contradictory—entrepreneurs can quickly get confused as to what works, and what should be avoided. Full Story: Forbes
The Future of Digital Marketing: Top Tips for a Successful Strategy
Digital marketing is an ever-changing field, and you have to be constantly searching for new trends to make it work to your advantage. Full Story: The Realtime Report
SOCIAL MEDIA
3 Tips for Brands Looking to Utilize TikTok for Marketing
In November 2019, data from app analytics provider Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads. Full Story: Social Media Today
5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020
Are you looking to improve the social media marketing approach for your B2B business in 2020? Full Story: Social Media Today
4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)
Social media can be a challenging yet rewarding platform to work on. Full Story: Business 2 Community
How to boost social media marketing
Social media marketing is an ever-growing trend; digital platforms are continuously changing the way consumers find, share and experience brands. Full Story: Business Report
SEARCH ENGINE
SEO trends that matter most in 2020
The SEO landscape is set to change and adapt in 2020. Full Story: AZ Big Media
SEO in 2020: What Basics You Need to Know to Be Successful
In the field of SEO, it’s safe to say that things are always changing. Full Story: Search Engine Journal
Google Algorithm Updates vs SEO Strategies
If you’re even remotely interested in the world of digital marketing, you’re probably well aware that this is the battle of the ages. Full Story: HackRead
SEO in 2020: What Role Do Keywords Play?
It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade. Full Story: Search Engine Journal
MOBILE MARKETING
How Tinder Became the Highest Grossing Mobile App of 2019
Match’s wildly popular dating app generated more revenue than apps from Netflix and Tencent Video. Full Story: Motley Fool
Benefits of developing mobile apps for your business
For most companies, they are eager to attract more customers’ attention. Full Story: Customer Think
4 Phone Apps to Delete to Be More Productive
Life is full of distraction. A business needs these four apps for your marketing and sales — just take them off your phone. Full Story: Business 2 Community
How to delete a WhatsApp contact on your mobile device
If you delete a contact in WhatsApp, they will also be deleted from your phone. Full Story: Business Insider
DIGITAL SIGNAGE/ SCREEN MEDIA
Screenfeed intros alerts solution for digital signage
Screenfeed has introduced its Alerts product which interrupts regular content to deliver emergency messages to digital signage. Full Story: Digital Signage Today
How the BBC is setting the bar for creative outdoor advertising
Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity. Full Story: Econsultancy
EMAIL MARKETING
How SMEs Can Leverage Email Marketing In 2020
Regardless of industry, email marketing can help SMEs by fostering better customer relationships, the high website traffic… Full Story: Business 2 Community
6 Great Examples of Brands Using Content in Marketing Emails
When it comes to email marketing for ecommerce, you know the drill. You need to do it without spending too much. Full Story: Business 2 Community
E-COMMERCE
16 ways retailers can improve their approach to online returns
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers. Full Story: Econsultancy
Is Cryptocurrency dead for ecommerce?
Crpytocurrency was hailed as the next generation solution to online payments. Full Story: Tamebay
PUBLIC RELATIONS
Five Critical PR And Media Strategy Lessons Learned From Marketing Mentors
Many young marketing professionals find mentors in their niche in order to gain unique insight and advice. Full Story: Forbes
Traditional PR doesn’t work anymore. Here’s how to make it more effective
Without making a connection or impression, you’re not going to have any ROI. Full Story: The Business Journals
MARKET RESEARCH
The best free, or low-cost, tools for conducting market research
Whether you are looking to start a new business, or you are a seasoned entrepreneur, it is critically important that you have a solid understanding of your target market and current economic conditions. Full Story: The Bellingham Business Journal
The UK economy is missing out on a vital boost as new research reveals small-and-medium-sized businesses (SME). Full Story: EnterpriseTalk
WEB DEVELOPMENT
Elements Of Digital Marketing That Depends On Website Design
Businesses might need to redesign their websites in several instances over the course of time – for various reasons. Full Story: Tech Times
7 WEB DESIGN PRINCIPLES THAT ARE CRUCIAL TO KNOW FOR 2020
If the last months of 2019 were anything to go by, 2020 is going to shake up the web design scene and show us that there are still things out there that can surprise us. Full Story: TechGenix
MARKETING AUTOMATION
Reasons to Use Justuno for Marketing Automation
Major businesses and startups alike are using Justuno, and with good reason. Full Story: Kagay An
Questions To Ask When Evaluating Marketing Automation Tools
You’re on the hunt for a marketing automation tool? Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
The Value of AI-Powered Business Intelligence
What does it mean to infuse AI into BI? Full Story: TechRepublic
ORGANISATIONAL IQ: HOW TO BOOST YOUR BUSINESS INTELLIGENCE
A smart company is a successful one. Every entrepreneur needs to focus on organisational IQ, but you might realise you are doing it until you take a step back. Full Story: BBN Times
BRANDING AND DESIGN
Brand advertising is broken. Here’s why.
It’s one of the most famous quotes in advertising history. Full Story: The Drum
Less ownership, less data: Why some brands refuse to sell on Instagram
In the last few months, fashion brands have jumped into Instagram Shopping, from high-end Prada and Balmain to direct-to-consumer Outdoor Voices and Uniqlo. Full Story: Glossy
VOICE STRATEGIES
Tools to Help You Optimize for Voice Search
Voice search isn’t a fad. Research shows voice search is on the rise and you can expect 50% of all online searches to be voice searches within a year. Full Story: TAPinto.net
Google Assistant gears up to replace Chrome’s Voice Search
Google plans to replace the built-in Chrome for Android Voice Search with Assistant. Full Story: Android Central