By Integrated Marketing Platform   | February 05, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Three Ways AI Can Help You Evolve Your Digital Marketing Strategy

There are only a few other marketing innovations that shocked business owners, marketers and developers over the last decade like artificial intelligence. Full Story: Forbes

Category Marketing: Getting Back to Marketing Basics

Analysts blame poor retail sales on Johnson’s change in management philosophy drawn from his days at Apple, where the concept of a sale was an anathema. Full Story: Business 2 Community

5 Top Influencer Marketing Tools to Find the Most Influential People

Influencers are well trusted and have earned authority in their niche. Check out these 5 influencer marketing tools to help you find them. Full Story: Search Engine Journal

Influencer Marketing Strategy Won’t Work Without This One Key Ingredient

Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it’ll last. Full Story: Entrepreneur

The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts

And when we don’t feel as if we have the ability to impact other areas, it makes advertising and comms much more challenging. Full Story: MarketingProfs.com

Five things to try with your marketing in 2021

When it comes to marketing, 2020 made us adept at being agile and considered in our creativity. Full Story: SME Magazine

10 practical ways to grow your local business with digital marketing in 2021

Digital marketing for local business is quite different from how to do marketing for a national or global business. Full Story: Marketing Tech

LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers

Canceled tradeshows. Virtual customer events. Postponed sales meetings. Full Story: MarketingProfs.com

SOCIAL MEDIA

4 Reasons to Make Social Media Part of Your Digital Marketing

In the fast-paced, technology-driven world, the vast part of our day is spent online. Full Story: Business 2 Community

6 Simple Tips to Boost Social Media Engagement Results

By now, you and your company should understand the value of social media engagement, leveraging social media accounts to the fullest, and how it can affect growth for businesses. Full Story: Business 2 Community

How to Use Biographical Info to Market Your Business on Social Media

Starting and building a business can be an incredibly exciting, challenging, and life-changing experience. Full Story: BBN Times

Social media platforms clamp down on accounts with stolen usernames

Instagram has taken down over 100 accounts which were hijacked and sold for their high value usernames allegedly by members of an online marketplace called OGUsers, according to Reuters report. Full Story: Livemint

SEARCH ENGINE

Help Your Site Rank Higher With These 8 Advanced SEO Techniques

You’ve mastered the SEO basics and are effectively using keywords and phrases to drive traffic to your website. Full Story: Onrec

Breaking: Google Ads to Phase Out Modified Broad Match

Modified broad match will be sunset, with phrase match taking over. Here’s what this means for advertisers and how queries match to keywords. Full Story: Search Engine Journal

Is Bing best? Testing four search engine alternatives to Google

Google says that if the government’s proposed News Media Bargaining Code goes through it would no longer be able to offer Google Search in Australia. Full Story: The Sydney Morning Herald

Using aged domains to grow your business online

Startups are a dime a dozen these days. Full Story: VentureBeat

MOBILE MARKETING

9 THINGS YOU SHOULD KNOW ABOUT SMS MARKETING

Text message marketing is having a revival. Full Story: Built In

T-Mobile Warns Investors of More Costs Ahead as It Digests Sprint

Cellphone carrier reports roughly flat fourth-quarter profit after expenses for integrating onetime rival. Full Story: The Wall Street Journal

How To Win On Mobile In 2021: Driving User Engagement, Embracing 5G, And Serving A Real-Time Experience

As 2021 gets into full swing it is a good time to reflect on what has been going on in our industry and look ahead to what we can expect in the coming months. Full Story: Forbes

New Amazon Mobile GetLink for Social Media Affiliate Sharing

Amazon announces Mobile GetLink, a solution for sharing affiliate links on social media and direct messaging. Full Story: Search Engine Journal

DIGITAL SIGNAGE/ SCREEN MEDIA

How to Make Interactive Touch Screens Safe During and After COVID … and Generate New Revenue

All customer-facing businesses have been dealing with COVID-related challenges that have adversely affected their revenue, if not their ability to stay in business altogether. Full Story: rAVe

Like It or Not, Retailers Are Becoming Technology Companies

A general feeling among the guest speakers, retailers and technology companies participating in this year’s virtual NRF Show is that technology was the key to surviving the miserable pandemic of 2020. Full Story: CSNews Online

EMAIL MARKETING

Email Marketing Through the Eyes of AI

Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. Full Story: Multichannel Merchant

More than three billion emails and passwords were just leaked online

Normally when a data breach occurs, the cybercriminals responsible may leak the usernames and passwords stolen from one organization or company. Full Story: TechRadar

E-COMMERCE

Does Influencer Marketing Work For E-Commerce?

There are three prongs in the very subject of this article: who can be an influencer, the importance of influencer marketing in e-commerce and whether or not the former adds value to the latter’s ecosystem. Full Story: Forbes

Ecommerce and COVID-19 – the good, the bad, and the ugly

How did the COVID-19 crisis accelerate ecommerce expansion towards new merchants, new customers, and different types of products? Full Story: The Paypers

PUBLIC RELATIONS

PR Lessons From A Horrible, Terrible, No-Good Year

I think it’s safe to say that 2020 ties with 1929 as one of the worst years the world has endured in modern times. But whatever doesn’t kill us makes us smarter. Full Story: Forbes

PR offers crucial opportunities for Covid-stressed businesses

Public Relations is generally one of the most cost-effective components of communications strategies and during the COVID-19 downturn, its worth has increased significantly, says Obren Msuku, managing director at Msuku Media. Full Story: Media Update

MARKET RESEARCH

Market research spend continues to contract

While the contraction in research budgets is not as marked as the Covid-19 lows of the previous two quarters, the results indicate that available spend for market research has been declining for over five years. Full Story: Research Live

Best Market Research Companies

One of the most famous statisticians of the 20th century and recognized thought leader of the quality movement, W. Edwards Deming famously said, “Without data, you’re just another person with an opinion.” Full Story: Investopedia

WEB DEVELOPMENT

Websites for Small Business: How to Get Noticed in 1 Hour a Day

It’s not enough just to have a website; small business owners need to think about how to get more visits to their websites. Full Story: Business.com

14 coding courses: Learn CSS, HTML, JavaScript, and more online

If you want a job as a web developer or a web designer, check out the courses in this online training bundle and learn must-have skills. Full Story: TechRepublic

MARKETING AUTOMATION

65 Percent Of Marketers Plan To Increase Marketing Spend Through 2021

Marketers are ready to tackle the new year, as evidenced by a new CMO Council report in which 65 percent of marketers say they plan to increase marketing spend through 2021. Just 10 percent will reduce their budgets, while 24 percent expect no change. Full Story: AList

Privacy Technology & Legal Updates: Death to the Cookie

2020 changed how marketers need to approach their customers – perhaps forever. Full Story: Business 2 Community

ANALYTICS & BUSINESS INTELLIGENCE

Six-figure investment will support technology to help retailers recover

Leeds-based digital marketing provider, Modo25, has won a six-figure Government investment to support its new retail AdTech platform – BOSCO™. Full Story: The Business Desk

How to Perfect Your Lead Generation Process

Perfecting the lead generation process could result in more sales and faster business growth. Full Story: Business News Daily 

BRANDING AND DESIGN

Personal Branding on Instagram: Why Is It Important, and Who Should Take This Opportunity?

You may be trying to become a celebrity on social media or merely expand brand awareness on Instagram. Full Story: CelebMix

How and when to rebrand your business

The big rebrand is an inevitable fact of doing business today. Companies adapt, they release new products, they change their focus, and often that means the identity they started out with no longer fits the business they’re morphing into. Full Story: Creative Review

VOICE STRATEGIES

Ask Alexa: our weekly take on the best commands, tips, tricks and Skills

If you think you’ve mastered your voice assistant, you’re probably wrong. The wide range of things you can do with Alexa is astonishing, and it’s learning all the time. Full Story: Which?

How e-commerce platforms can grow and expand using local language options in 2021

Brands and marketers will have to focus on the usage of regional language strategy within their digital strategy in the coming year, 2021 holds great potential to be the breakthrough year in the social commerce industry and usage of local language… Full Story: ETBrandEquity.com

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