By Integrated Marketing Platform | December 07, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to start out in business in 2021
Is starting a business on the cards for 2021? It could mark the start of a new chapter. Take a look at some of the steps to starting your own business. Full Story: Business Matters
Why Content Is Vital In Digital Marketing
Digital marketing is advancing each and every day. Every business will progress (or decline) depending on current trends and specific marketing strategies they set forth. Full Story: Forbes
Marketing post-COVID: Which trends are CMOs prioritising in 2021?
With the COVID-19 pandemic having wreaked havoc on 2020’s best-laid plans, marketers are now taking stock and looking ahead. Full Story: Warc
How To Put Accessibility At The Forefront Of Marketing
While your marketing department may be meeting the creative standards of your brand, have you asked them lately if the content they’re developing can be consumed by all people living with a disability? Full Story: Forbes
Marketing Is In A Content Crisis — And Machines Can Help Us Get Out
The content crisis is at marketing’s door and it’s at a fever pitch. Full Story: Forbes
Why Predictability is More Important than Speed in Agile Marketing
For newer agile marketing teams, it’s not all about racing to the finish line. Full Story: MarTech Today
SmartForce Technologies Selects New Business Strategies Marketing Services
SmartForce Technologies has signed on with New Business Strategies’ Parachute Services, a suite of services designed to accelerate marketing results and program execution. Full Story: MarTech Series
Four Frequently Asked Questions About Fractional CMOs
The role of the chief marketing officer (CMO) in an organization has existed for many years. Recently, we’ve seen an emergence of the fractional CMO, a new type of leader who helps startups or smaller businesses with their marketing efforts part time. Full Story: Forbes
SOCIAL MEDIA
The Importance Of Word-Of-Mouth Marketing Through Social Media
We’ve all done it as far back as we can remember. “I saw a great movie last night.” “You’ve got to try our new favorite Italian restaurant.” Full Story: Forbes
Social media managers on how to effectively handle a crisis
Social media campaigns are an integral part of brand marketing strategies. A good post can elevate awareness and reaffirm the coolness of a brand, but what happens when you go viral for all the wrong reasons? Full Story: The Drum
Social Media-Based Traffickers On The Rise
As of October 2020, 4.14 billion people across the planet are social media users, equating to 53 percent of the total global population. Full Story: The ASEAN Post
Are social media platforms obligated to protect free speech and expression?
The questioning of social media companies about objectionable content on their platforms is a gathering storm. Full Story: Business Today
SEARCH ENGINE
How to Optimize Your SEO Resource Stack
Want to build the right set of SEO resources for your company? Learn how to identify what you really need from your SEO team when you join our next webinar. Full Story: Search Engine Journal
How To Find (And Fix) Underperforming SEO Content In 2021
Pardon the pun, but it’s hard to be content with your content in such a highly competitive search engine optimization (SEO) market. Full Story: Forbes
10 Ways Website Structure Can Affect SEO
The way a site and its pages are organized can impact SEO visibility more than you realize. Learn how to address common site structure issues here. Full Story: Search Engine Journal
9 HTML Tags (& 11 Attributes) You Must Know for SEO
HTML is the foundation of a webpage. Discover the key HTML tags and attributes that are crucial to good SEO. Full Story: Search Engine Journal
MOBILE MARKETING
How to download YouTube and Facebook videos on mobile and desktop
On various occasions we come across videos online, that we’d like to save to watch later. Full Story: Firstpost
Creating mobile first patient stories that connect
There are often a lot of questions about how creativity, storytelling and patient connections come to life on Facebook and Instagram. Full Story: Medical Marketing and Media
Rapid, One-Step Mobile Test for COVID-19 Developed
Imagine swabbing your nostrils, putting the swab in a device, and getting a read-out on your phone in 15 to 30 minutes that tells you if you are infected with the COVID-19 virus. Full Story: Technology Networks
T-Mobile starts the Android 11 update for Samsung’s Galaxy S20 5G series
Samsung has been the world’s largest Android smartphone vendor for a pretty long time, but despite its undeniable hardware prowess and virtually unrivaled marketing skills, the company always struggled in the software support department. Full Story: PhoneArena
DIGITAL SIGNAGE/ SCREEN MEDIA
Programmatic DOOH: Predictions (And Plans) For The Next 12-24 Months
Back in September I was involved in an event called ‘AdTECH OOH: Sydney’. The event brought together agencies, publishers and tech providers to discuss all things ad-tech with regards to the out-of-home industry. Full Story: B&T
Why Digital Out-of-Home Delivers the Agility Marketers Need for 2021
Digital Out Of Home is a surprise new contender as the solution to marketers’ perennial quest for agility; Full Story: The Drum
EMAIL MARKETING
How to increase sales for your manufacturing company
Email marketing is a great way to connect with warm leads and customers who have bought from you in the past. Full Story: Alibaba News Channel
5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Full Story: eMarketer
E-COMMERCE
7 Smart Digital Marketing Tips to Grow Your Ecommerce Brand
Go online any time of the day or night and you’ll notice ecommerce is alive and active. Full Story: Highway Mail
My Top 6 Conversion Tactics for 2021
Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. Full Story: Practical Ecommerce
PUBLIC RELATIONS
3 Investor Relations Best Practices For Crypto Projects
So you’ve founded a crypto project, and you’re going to issue tokens to investors as a way to generate funds and turn your vision into reality – but have you thought about how you’re going to take care of those investors beyond launch? Full Story: hackernoon.com
The Power Of Promo Codes: Three PR Strategies
2020 has been a banner year for businesses, and the pandemic taught us that digital-first selling is here to stay. Full Story: Forbes
MARKET RESEARCH
The new downhole drilling tools market research report from Technavio indicates negative growth in the short term as the business impact of COVID-19 spreads. Full Story: Business Wire
Five Steps To Faster Market Research
The challenge that founders and product managers have is time isn
WEB DEVELOPMENT
Google: These new data-leaking website attacks are a growing menace
Google publishes XS-Leaks to encourage research into the difficult to solve problem of cross-site leaks of user information. Full Story: ZDNet
There’s an art to the way video games deliver info. A new website celebrates that.
The newly launched Game UI Database turns an often-overlooked aspect of artful video game design into a headlining star. Full Story: Mashable
MARKETING AUTOMATION
The movement has not changed. The technology has. Full Story: CUNA News
13 Artificial Intelligence Trends for Investors to Watch
“As soon as it works, nobody calls it AI anymore.” Those were the words of John McCarthy, a computer scientist who is considered one of the founding fathers of artificial intelligence. Full Story: Nanalyze
ANALYTICS & BUSINESS INTELLIGENCE
Supply chain analytics: Data-driven intelligence for your business
Businesses are seeing a direct correlation between investment in supply chain analytics and the reduction in working capital and growth in business. Full Story: Financial Express
Use of AI and big data analytics in agritech
With the execution of rural AI, farmers can investigate climate conditions, temperature, water usage, and soil conditions gathered from their farms to settle on informed choices for business decisions. Full Story: Express Computer
BRANDING AND DESIGN
Six things you can do with a graphic design degree
There’s only one job you can get with a graphic design degree. Right? Wrong! A whole host of exciting careers await graphic design graduates, some of which you might never have thought of. Full Story: Creative Boom
New Apple product expected tomorrow: What could it be?
Thought Apple would be giving you (and your wallet) a breather after announcing three sets of products in the last three months? Full Story: Creative Bloq
VOICE STRATEGIES
Volvo Deploys First Commercial Trucks With Alexa Built-In
Volvo announced that Amazon’s Alexa will integrate directly into its newest line of commercial trucks in Europe, a first for the voice assistant. Full Story: Voicebot.ai
Google Assistant spoken notifications now supported by wired headphones
Google has confirmed that Google Assistant’s spoken notifications are now available on all wired headphones (via 9to5Google). Full Story: What Hi-Fi?