By Integrated Marketing Platform   | August 16, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Amplify Your Facebook Group With These 7 Marketing Ideas

Create a Facebook group that helps grow your business by using these seven simple tactics. Full Story: Search Engine Journal

3 Questions to Answer Before Investing More Into Your Marketing Budget

Before you increase your marketing spend using the same old tactics and channels, dive a little deeper to make the most of your investment. Full Story: Entrepreneur

How to craft a successful marketing strategy

The initial step to start devising the marketing strategy is to understand the business goals. Full Story: The Economic Times

Closing the Gap Between Digital Marketing Spending and Performance

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Full Story: Harvard Business Review

3 Reasons Product And Marketing Can Thrive Together Under The Same Leader

A company’s success hinges on cultivating a strong relationship between product and marketing. Full Story: Forbes

Your Marketing Mindset In The Face Of Economic Recession

When it comes to your marketing strategy, you may need to pivot and adapt, but eliminating it is only going to weaken (or eliminate) your… Full Story: Forbes

Business Tips from SCORE: Understanding branding vs. marketing is key to business success

As a marketer, you have been exposed to a variety of different terms that define what is done in building both business and nonprofit awareness. Full Story: Cape Cod Times

4 Ways To Overcome Changes In The Content Strategy Landscape

As a marketer, you have to prepare for the internet to look different tomorrow than it does today. This can make it challenging to plan and execute a content marketing strategy. Full Story: Forbes

SOCIAL MEDIA

What to Post on LinkedIn: The 5 Content Types That Work Best

Are you struggling to come up with content ideas to share on social media? Want to know the content types that work best on LinkedIn? Full Story: Social Media Today

How to Optimize Facebook Ads for Quality Website Traffic

Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner

A Look at the Most In-Demand Skills for Social Media Managers

What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today

Gen Z shapes new social media era

A new generation is dramatically reshaping the internet — rejecting and rebuking the social networks they grew up with, which barely resemble themselves anymore. Full Story: Axios

SEARCH ENGINE

SEO And Customer Engagement: Why It’s Important They Work Together

Search engine optimization is crucial for all online businesses today. It plays an important part in driving traffic to your website, increasing brand exposure, and potentially improving sales and revenue. Full Story: Scoop NZ

Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question

SEO is still a vital web marketing tactic in 2022. Here’s why this myth persists and where we need to focus now. Full Story: Search Engine Journal

How To Scale Your Enterprise SEO Program

Learn how to decode a formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level SEO program. Full Story: Search Engine Journal

How Do Retargeting Ads Work, Anyway?

Retargeting is an essential part of your paid media strategy. Learn the components of a successful retargeting strategy on any platform. Full Story: Search Engine Journal

MOBILE MARKETING

Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud

We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes

Could rich mobile messaging be the next frontier for advertisers?

From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine

How to Manage Your Small Business Finances On the Go

Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur

iPhone and Android phone users are getting this great free Spotify upgrade

The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3

DIGITAL SIGNAGE/ SCREEN MEDIA

10 Innovative Digital Signage Content Ideas to Inspire You

The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: Commercial Integrator

10 Innovative Use Cases for Digital Signage Content to Inspire You

The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: My TechDecisions

EMAIL MARKETING

How to Use Email Marketing for Your Business

Communication channels include live chat, social networking, and many more. On the other hand, Email reigns supreme among marketing channels,… Full Story: FinSMEs

Why Is Email Production So Hard? And What You Can Do About It

There is so much that goes into making one email. Full Story: MarTech Series

E-COMMERCE

Utility marketplaces are taking bold moves to build awareness

To meet the ever-changing needs of customers, utilities are increasingly launching online energy marketplaces. Full Story: Utility Dive

Amazon leans on non-retail business as e-commerce sales fall for the second straight quarter

Amazon’s online retail sales, which include store-based grocery delivery or pickup, dropped for the second straight quarter, falling 4.3% in Q2 to $50.9 billion. Full Story: Retail Dive

PUBLIC RELATIONS

How To Survive In PR During An Era Of Cancel Culture

As public relations specialists, we are in the business of building images, creating relationships, looking after reputations and at the forefront of it all, trusted communications. Full Story: Forbes

‘If used correctly, PR can add human touch to any field’

Basically Public Relations (PR) refers to managing how others see and feel about a person, brand, or a company and PR personnel are responsible for crafting… Full Story: BizzBuzz

MARKET RESEARCH

5 Reasons Why Market Research is Important for Your Business

The answer is simple, too – through market research. Market research is the one and only way to learn more about your customers. Full Story: Swaay

WEB DEVELOPMENT

7 Best Frontend Frameworks That Accelerate Pace of Web Development

They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite

Best web development bootcamps of 2022

Web development bootcamps provide intensive, immersive training to equip you with what you need to know for a career in the field. Full Story: ZDNet

MARKETING AUTOMATION

The Big Risks You Need to Avoid When Using Marketing Automation

Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal. Full Story: Entrepreneur

The Power of Sales & Marketing Automation

It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? Full Story: MarTech Cube

ANALYTICS & BUSINESS INTELLIGENCE

Google Analytics For Businesses And How To Use It

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. Full Story: Forbes

Twitter Analytics – Uncover The Best Twitter Marketing Insights

Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal

BRANDING AND DESIGN

When Branding Yourself, Avoid This Mistake

There’s no shortage of people urging you to brand yourself and formulaic advice on how to build your brand. Full Story: Psychology Today

How To Build Your Personal Brand By Exhibiting The Crucial Three C’s Of Branding

Today, if you don’t have a strong personal brand, you’re likely to have a mediocre career. That’s because strong brands stand out. Full Story: Forbes

VOICE STRATEGIES

Synthetic voices are here – and brands are starting to use them

Brands having unique, consistent, high-quality synthetic voices across their products and communications might sound like science fiction. Full Story: The Drum

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