By Integrated Marketing Platform | April 29, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why is Content Marketing Strategy Important in Business?
Enterprises can benefit greatly from a thoughtful content marketing strategy. Full Story: MarTech Outlook
Wishing and Hoping Isn’t a Marketing Plan
In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.” Full Story: National Association of Plan Advisors
What is direct marketing? Direct marketing is basically a form of communication in which companies convey an offer, through the use of direct mail, phone calls or flyers to an invited target consumer and provide a way for a direct reply. Full Story: Global Banking & Finance Review
Personalized experiences: the ultimate marketing boost for retailers
Personalized experiences: This is the future of the retail industry, especially given the COVID-19 related emergency period we are living in. Full Story: Doxee
7 Common Digital Marketing Myths Busted
Digital marketing has become increasingly popular in the online world, but there are many misconceptions that businesses are unaware of. Full Story: BBN Times
Use a “Barbell” Strategy for Better B2B Marketing
A barbell is also an apt visual metaphor for B2B marketing. Full Story: CustomerThink
5 Digital Marketing Trends For Your Business In 2021
In order for your business to continue to experience growth in the 21st century, you must adapt and adjust your digital marketing strategies. Full Story: Entrepreneur
5 Great Tips For What Is Social Marketing And How You Can Master It
What is social marketing? Social marketing is a form of marketing, which seeks to create community within the user community. Full Story: Global Banking & Finance Review
SOCIAL MEDIA
How to Use the Art of Storytelling on Social Media
One of the most compelling social media marketing strategies for any business has been around since the dawn of time: storytelling. Full Story: Business 2 Community
Instagram Guides for Multifamily Marketing
Here’s how to use this versatile tool to increase your social media reach and boost your digital strategy. Full Story: MultiHousing News
Facebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp’s Business Tools
But there are no ads in WhatsApp, given ads in direct messaging threads have proven to be an unpopular option (and ads in WhatsApp Status have also been canned). Full Story: Social Media Today
The 5 Businesses With the Most Social Media Followers in the Entrepreneur Franchise 500
Which of these household names have the biggest following on Facebook, Instagram and Twitter? Full Story: Entrepreneur
SEARCH ENGINE
SERP Analysis Tools For SEO and Ranking?
SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? Full Story: Search Engine Journal
All you need to know about white label SEO
In the ever growing world of marketing, SEO is an important tool that makes a make or break difference. Full Story: Vents Magazine
How to Report Indexing Issues in Google Search Console
Site owners can now report indexing issues via a new option in Google Search Console. Full Story: Search Engine Journal
Want to Understand WordPress? Learn to Build Sites, Optimize SEO, and More
Understanding the complexities of WordPress can lead to more traffic for your blog or business site. Full Story: MakeUseOf
MOBILE MARKETING
The Pandemic’s Impact on Mobile App Security
Mobile device use has continued to grow throughout the global pandemic, surpassing 5.19 billion mobile phone users worldwide over the past year. Full Story: DevOps.com
How To View The YouTube Desktop Site From Your Phone
The mobile version of YouTube has come a long way in recent years. Most features available in the version on your desktop or laptop computer have made their way to mobile devices. Full Story: Alphr
Mobile App Tracks Toddlers’ Eyes To Predict Autism Diagnosis
A mobile app was successful at distinguishing toddlers diagnosed with autism spectrum disorder (ASD) from typically developing toddlers based on their eye movements while watching videos, according to a study funded by the National Institutes of Health. Full Story: Technology Networks
Here’s Why Wix Just Launched a Mobile App for Customers
Spaces is a mobile app that allows customers to access their favorite Wix-powered websites to book appointments, buy products, receive notifications, and more. Full Story: Nasdaq
DIGITAL SIGNAGE/ SCREEN MEDIA
Advantage of High Brightness Outdoor LCD Screen Advertising Display
The amount of data that outdoor advertising Digital Signage Display can store is very large. Full Story: Digital Signage Today
Best Digital Signage Displays for Small Businesses
Digital signage displays can broadcast your content in many different types of settings. Full Story: Small Business Trends
EMAIL MARKETING
What is email marketing? Simply put, email marketing is the act of transmitting a commercial message, usually to a targeted group of individuals, via email. Full Story: Global Banking & Finance Review
10 Steps to Get Started with Email Marketing without Undermining CX
Email marketing is one of the most cost-effective ways to promote your brand, connect with customers, and generate leads. Full Story: CustomerThink
E-COMMERCE
How to Turn Your eCommerce Store Into a Wholesale Business
Are you interested in adding a wholesale service to your WooCommerce website? Full Story: Business 2 Community
Is Amazon Getting Serious About Streaming?
Amazon is building an unbeatable moat in e-commerce and its direct-to-consumer video service is contributing to that effort. The Motley Fool
PUBLIC RELATIONS
Why PR-Led Brands Are Prime For Market Resilience
While traditionally, businesses have seen public relations (PR) and marketing as some of the sacrifices that are made when costs need to be cut, the pandemic showed everyone in business that a nimble PR and marketing strategy can actually be a lifesaver. Full Story: Forbes
Basic Tips to Help PR Pros Combat Disinformation
The intentional spread of false information is more prevalent than PR pros might think. It’s not a secret that 2020 saw increased engagement with disinformation online. Full Story: PRNEWS
MARKET RESEARCH
How to Conduct Market Research Without Breaking the Bank
Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them more effective. Full Story: Business 2 Community
WEB DEVELOPMENT
This Is The Only Way To Become A Data Scientist Without Any Experience
Python can be used for web development, software development, deep learning and machine learning. Full Story: Analytics Insight
Importance of a Website Strategy Plan
It is essential that you have a website strategy plan to ensure that your marketing efforts are in place and working efficiently. Full Story: Global Banking & Finance Review
MARKETING AUTOMATION
Tips to leverage AI to boost your brand’s marketing strategies
It is a well-established fact that graphics have a higher recall value as compared to any other medium, and a person watching a video is more likely to retain its contents as compared to someone reading the same content in the text. Full Story: Geospatial World
How To Successfully Implement Marketing Automation And Avoid Common Mistakes
Marketing automation is now the new normal for businesses who aim to streamline their daily routine process – email marketing being first – and get great ROI. Full Story: Love Belfast
ANALYTICS & BUSINESS INTELLIGENCE
How Emotions Analytics Will Change the Way You Engage With Your Customers
Customer data gives you a clearer picture of your audience. Just knowing the basic demographics of your customers helps you identify the right channels to target and refine your messaging. Full Story: CustomerThink
5 Digital Marketing Strategies to Drive Your D2C Business’s Growth
The direct-to-consumer (D2C) model has grown exponentially in recent years, thanks in part to savvy marketers that use the strategy to connect directly with their customers. Full Story: MarTech Series
BRANDING AND DESIGN
How Can Your Brand Survive and Thrive Post-COVID-19?
If nothing else, the COVID-19 pandemic has fast-forwarded many businesses into using digital technology. Full Story: Business 2 Community
Five Key Phases Of Personal Branding
In 2021, I believe that a personal brand is the single most important asset an individual can have. Full Story: Forbes
VOICE STRATEGIES
Google Fixes Two Annoying Quirks in Its Voice Assistant
The AI just got a useful boost in understanding natural human speech. Full Story: WIRED
Google Assistant mispronouncing your name? That’s about to change
Do you have a name that Google Assistant consistently mispronounces? The tech giant’s latest update to its voice assistant will (hopefully) fix that problem by allowing you to teach it how to pronounce difficult names (yours or your contacts’). Full Story: TechRadar