By Integrated Marketing Platform | April 20, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Integrate Customer Reviews In Your Content Marketing Strategy
94% of respondents from a recent survey said that positive reviews made them more likely to use a business, while 92% said that negative reviews made them less likely to patronize a local business. Full Story: Business 2 Community
Top Five Outbound Sales Strategies To Grow Your Business
Today, the importance of a good marketing strategy is undeniable if you want to grow your business. Full Story: Forbes
How to Make Smart Decisions Based on Customer Journey Data
Modern customer journey data offers insights that old-school mapping could only dream of. Full Story: CustomerThink
What Is a Niche Influencer and When Should You Hire One?
Today, you can’t plan out a marketing strategy without stumbling upon the topic of influencer marketing. Full Story: Business 2 Community
Data Driven marketing, a phased approach
The data is the new gold or oil. We heard this sentence innumerable times, but the reality is that the data is valuable only when is actionable. Full Story: CustomerThink
Datafication of advertising: How it changes the marketing landscape
Big data collection is a trendy topic these days. With large corporations gathering information about their customers, the general public might be wondering how is this data utilised. Full Story: Marketing Mag
The six biggest myths holding back insight-driven businesses
Between economic pressures and ever-dynamic consumer trends, the past year has driven businesses to be more agile. Full Story: Marketing Tech News
Digital advertising is a strategy of online marketing that involves advertising and selling goods and services. Full Story: NewsPatrolling.com
SOCIAL MEDIA
20 Social Media Analytics Tools for Small Businesses
Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. Full Story: Small Business Trends
4 Free Ways to Grow Your Social Networks
Social media is used for much more than socializing – brands connect with potential customers. Full Story: Entrepreneur
How To Make A Social Media App In 2021?
The power of bringing people together has never been more sought-after than today. Full Story: TechStory
The pandemic along with itself brought the implementation of the lockdown and people spent the majority of 2020 within the four walls of their houses. Full Story: Digital Information World
SEARCH ENGINE
Three Areas To Focus Your SEO In 2021
The start of a new year is usually when people set goals and make changes. Full Story: Forbes
How to Prioritize SEO for the Greatest Business Impact
Want to focus your resources on SEO efforts that count? Learn how to identify SEO initiatives that deliver measurable results. Full Story: Search Engine Journal
One Thing About Search Engine Rankings Business Owners Don’t Realize
I never liked those “one weird trick” articles. If you’ve (mercifully) never read one, the idea is that there is one weird trick you can do to be successful. Full Story: Forbes
Search engine optimization (SEO) has gained popularity during this pandemic and is now a standard feature in our daily lives. Full Story: BBN Times
MOBILE MARKETING
iOS 14.5 is (very) nearly here! Are you ready for the mobile marketing implications?
The latest iteration of Apple’s mobile operating system, iOS 14.5, is widely believed to be landing any minute now, possibly even today. Full Story: Pocket Gamer.biz
App Store Optimization: the importance of iteration
Launching a mobile app is not a one-and-done process. Full Story: Mobile Marketing Magazine
Effective Mobile Marketing Strategies You Need To Try
Most modern business owners want to attract a wider audience for their products and services and thousands of businesses in the United States already have global customers. Full Story: PhonesWiki
Best Ways to Use Video Marketing
With 5 billion people in the world that can send and receive SMS messages, marketers have started adding text messaging as an additional channel to drive awareness and conversions. Full Story: CustomerThink
DIGITAL SIGNAGE/ SCREEN MEDIA
Intuiface, invidis release DOOH list of interactive technology suppliers
Intuiface has partnered with invidis to release a poster list of interactive technology suppliers for the DOOH industry. Full Story: Digital Signage Today
Kwik Trip Overhauls In-Store Marketing with Digital Signage
Kwik Trip outfitted 700 sites with 1,000 digital signage displays in order to revolutionize the mid-west retailer’s in-store marketing efforts. Full Story: My TechDecisions
EMAIL MARKETING
3 Easy Tactics to Reignite Your Email Marketing in 2021
Let’s look at some of the most efficient tactics to boost email open rates, increase conversions, and reignite your email marketing program in 2021. Full Story: CustomerThink
3 Key Email Marketing Trends To Keep In Mind for The Rest Of 2021!
In 2020, marketers had to undergo rapid changes to their processes (and even choice of martech!). Full Story: MarTech Series
E-COMMERCE
Best ecommerce website builder and online store builder in 2021
Online stores and ecommerce are on the rise. The best ecommerce website builder is one that helps you reach customers without sacrificing your brand vision. Full Story: ZDNet
Payments in E-Commerce and Blockchain
Since its introduction, blockchain has been enjoying a good run in the financial industry, with the global blockchain market surging to more than 400% this year. Full Story: Coinpedia
PUBLIC RELATIONS
Does Performance-Based PR Work?
Every once in a while, I’ll get a request from a potential client asking if my PR agency would work off a performance-based structure. Full Story: Forbes
If you are a business owner, you might be wondering how some companies have the ability to get their brand in a specific show or movie. Full Story: Contractor
MARKET RESEARCH
How middle market research is fund’s secret sauce ahead of reopening
Marketing is about accuracy. It’s the science of finding and acquiring customers with a cost-effective strategy. A business needs to continually reach the right people to make the most of its marketing dollars. Full Story: The Business Journals
WEB DEVELOPMENT
A Crowded Optimisation Landscape
However, we have long passed such a time and SEO elements form the foundations of just about every professional website development project. Full Story: MarTech Series
How to Keep New Website Visitors Engaged with Your Brand
Are you looking for a way to keep new users engaged once they land on your website? If so, you’re not alone. Full Story: Business 2 Community
MARKETING AUTOMATION
You’ve got data. Let AI analyze it for you
Artificial intelligence paired with machine learning, automation, natural language processing and big data analytics can help to boost business and brand performance in an ever-competitive ecosystem. Full Story: Dataquest
How will the rise of artificial intelligence change marketing?
Artificial intelligence (AI) is a term that has been thrown around a lot lately, but what does it really mean? Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
LinkedIn launches new data analytics platform ‘Sales Insights’
LinkedIn, the professional network platform, has announced the launch of LinkedIn Sales Insights (LSI), a new data analytics platform that allows Sales Operations (Ops) leaders and teams to tap into LinkedIn data at scale and transform their sales planning. Full Story: Brand Equity
Profit from big data analytics
Aim-traded Pelatro (PTRO:40p), a company that makes its money by providing 19 large telecoms operators with precision marketing software… Full Story: Investors Chronicle
BRANDING AND DESIGN
How Big Brands are Successfully Leveraging Personal Branding
Personal branding has moved beyond the “personal.” Here’s what your company can learn from bigger brands. Full Story: Inc. Magazine
The Importance of Strategic Brand Management
Strategic brand management is a buzzword that is getting thrown around a lot these days. But what exactly is it and why should you invest in it? Full Story: CustomerThink
VOICE STRATEGIES
Voice AI: How Does it Redefine the Current Business Framework?
A global survey by OpusResearch of 320 business leaders in 8 key industries, early this year, revealed that two-thirds (67%) of the respondents said they have already invested in voice assistants through mobile apps and smart speakers. Full Story: Analytics Insight
The future of voice tech in medicine is here. Can reality live up to the promise?
Microsoft’s high-profile of acquisition of Nuance Communications is a seeming win for patients and providers. Full Story: Stat News