By Integrated Marketing Platform | April 16, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Marketing Strategies for the COVID-19 Crisis
From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. Full Story: Business 2 Community
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. Full Story: Business 2 Community
Best AI Tools for Content Marketing Strategy
Content strategy is where you get stuck. It is an art as well as a science. Full Story: NewsPatrolling
The 3 Marketing Trends You Need To Follow Today
Let’s start off by clarifying that there’s no fixed formula to achieving marketing success. Full Story: fingerlakes1.com
Tips for improving the marketing for your real estate business
A thriving real estate business is amazing and can be a truly rewarding career. Full Story: AZ Big Media
The e-sports economy: Why it is significant for marketing opportunities
What is e-sports, and why is everyone talking about it? Well, almost everybody is mentioning it, recently. Full Story: Bizcommunity.com
Agile Marketing in times of COVID-19
Unlike the financial crisis of 2008 when most B2Bs have played intact and remained silent marketing-wise… Full Story: European Gaming Industry News
Is Your Content Marketing Campaign Effective?
Visits on your website are crucial. So is the number of followers on your social media accounts. Full Story: Business 2 Community
SOCIAL MEDIA
The Social Media Shame Machine Is In Overdrive Right Now
Because we know so little — and have so little faith in our leaders — we are scrambling for some sense of order. Full Story: BuzzFeed News
How Social Media Will Make The Next Recession Different For Your Career
What we have learned from past major disruptions in the market is that where there is recession, there is opportunity. Full Story: Forbes
Top 10 Social Media Marketing Tools to Grow Your Brand Awareness
Branding is the most important is a difficult task for new entrepreneurs to aware people of their product. Full Story: DC Velocity
Social Media Marketing During COVID-19: 5 Winning Strategies Brands Need to Follow
COVID-19 has frozen marketing activities. After closing multiple stores, pausing ad campaigns, and canceling promotional events, brands must not only preserve what’s left but try to engage their consumers and encourage them to keep buying. Full Story: Elemental
SEARCH ENGINE
How To Leverage Your SEO Rankings To Expand Internationally
In a lot of ways, the landscape of search engine optimization (SEO) has changed immeasurably over the last 10 years. Full Story: Forbes
5 Steps To Build Strong SEO Strategy During COVID 19
COVID 19 devastated the economy and this crisis has affected the search behaviour to unbelievable extent. It has affected the budget and consumer mobility. Full Story: Elemental
Should My Business Continue to Focus On SEO & PPC During the Pandemic?
In this article, we will discuss our view on the corona virus pandemic; how to help your business weather the storm; and how to plan for recovery once the crisis is over. Full Story: Business 2 Community
How to Spot SEO Myths: 7 Common SEO Myths, Debunked
There’s a lot of advice going around about SEO. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile app revenue surges amid outbreak
The increasingly-severe COVID-19 pandemic has created huge demand for the development of mobile applications with a global increase in both app installs and revenue, according to a recent report. Full Story: China.org.cn
More Than 40% of Mobile Gamers Have Paid For Bots To Help Them Win, Says Adjust
Growth in mobile gaming is exploding, more so than ever since the outbreak of COVID-19 virus. Full Story: MarTech Series
How to Improve Your Mobile Marketing Strategy for Explosive Growth
It’s our job as business owners and marketers to reach consumers across all platforms and on all devices. Full Story: Business 2 Community
How to Adapt B2B Digital Marketing to the Buyer Journey in 2020
Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. Full Story: Customer Think
DIGITAL SIGNAGE/ SCREEN MEDIA
3 ways retailers can stay afloat with digital signage during COVID-19 outbreak
As the coronavirus pandemic continues to sweep across the country, and as politicians pass measures to attempt to control it, many retailers are in an awkward situation. Full Story: Retail Customer Experience
The Future of Touchscreen Technology in a Touch-Ready World
As the widespread proliferation of touch technology creates a new expectation in users’ minds, how can commercial designers install touchscreens that meet those expectations in more demanding environments? Full Story: Digital Signage Connection
EMAIL MARKETING
Top 5 tips: How publishers can grow their email marketing list
Email newsletters are still a powerful marketing tool, with publishers seeing a higher engagement rate from subscribers than social media fans. Full Story: Netimperative
Shopify Makes Its Merchant Email Tool Free During Coronavirus Outbreak
Yesterday, Shopify granted its 1+ million merchants free access to its new email marketing tool. Full Story: Morning Brew
E-COMMERCE
3 Benefits for eCommerce Store Owners to Try Dropshipping
Just about anyone can create their own eCommerce website. This path to becoming a business owner presents fewer barriers than trying to build and operate a physical store. Full Story: IMC Grupo
10 ways to maintain the continuity of your e-commerce business amidst the pandemic
Innovation is one of the major factors for any business to flourish in the market. Full Story: ETRetail.com
PUBLIC RELATIONS
Common PR Mistakes That Startups Make, And How To Avoid Them
The goal of your PR strategy is to position your brand and portray it in the best possible light. Full Story: Forbes
Why women entrepreneurs should manage their own PR
Public relations can be costly for low budget entrepreneurs. If you are a struggling single mother running a home business, doing your own public relations makes sense. Full Story: Free Malaysia Today
MARKET RESEARCH
Using Market Research to Skyrocket Your Brand Resonance
Identifying and implementing a suitable brand for your business can be oftentimes difficult but not impossible. Full Story: Qrius
CX in B2B Marketing: Top-of-Mind Strategy in 2020
Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. Full Story: MarketingProfs.com
WEB DEVELOPMENT
A Foresight into Better Web design Through AI
The technological advancements have radically altered our lives. Full Story: Eyetrodigital
Top 5 Reasons Gamification is Effective in Web Design
Web design is an area becoming more and more competitive by the day. The things that worked several months ago can easily become history, with a blink of an eye. Full Story: SymbianOne
MARKETING AUTOMATION
8 Stats to Show You Why Your Business Needs Marketing Automation
Marketing automation is the new buzz word that is driving small business and mid-sized business marketing efforts all over the digital world. Full Story: Demotix.com
Do You Trust Your Artificial Intelligence?
One of the most transformational technologies of our age is artificial intelligence (AI). Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Using Analytics to Better Understand and Serve Customers
When faced with tough decisions, conventional wisdom tells people to go with their gut instinct. Full Story: BusinessMole
How can people analytics assist organisations through change?
Businesses are facing unprecedented times during this global turmoil leading to a host of economic, global and political issues that are challenging business operations and strategies. Full Story: Entrepreneur
BRANDING AND DESIGN
14 Ways To Encourage Engagement With Your Brand
Building engagement is remarkably important, no matter how large or developed your company is. Full Story: Forbes
Why and How to Take Steps Toward Brand Assurance
In a time of confusion and economic uncertainty, there are new questions over how to run our businesses and be there for our customers. Full Story: Street Fight
VOICE STRATEGIES
My favorite hidden Amazon Echo trick and where to find it
Alexa has so many talents, but this is by far the best. Full Story: CNET
This Is the Strange Reason Siri Is Saying 2020 Ends Today
Unemployment is at an all-time high, a global-scale financial crisis is just around the corner, and if this wasn’t quite enough, Siri is now predicting that the world might fall apart in less than 24 hours. Full Story: Distractify