By Integrated Marketing Platform | April 15, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
12 Ideas to Add to Your Marketing Strategy in 2020
We are almost through the first part 2020 – how is your marketing strategy going? Full Story: Business 2 Community
B2B Content Strategy on the Decline!
Content marketing is a critical success factor the game of digital marketing. Full Story: Business 2 Community
Here’s how to pivot your marketing strategy right now
The coronavirus pandemic has thrown everything into the air. Full Story: Toy & Hobby Retailer
10 Smart Strategies To Convert Web Traffic Into Sales
A great digital marketing strategy can drive potential customers to your website. But high traffic doesn’t always translate into revenue. Full Story: Forbes
How to Design a SEM Strategy for Your Small Business
In the world of digital marketing, traffic is tops, always. Using a targeted search engine marketing or SEM strategy, you bring more traffic to your website. Full Story: Donklephant
Traditional sales and marketing strategies won’t see you through this crisis
I used to run communications teams, so I get it; no one knows what to do these days, and all of us are looking for ways to help. Full Story: TechCrunch
Here Is a Simple, Affordable Way to Build Marketing Landing Pages in Minutes
When you’re launching a business, nothing is more important than building a customer base. You don’t need to have worked in the advertising or development branch of Google or Facebook to know that. Full Story: Entrepreneur
Why Data Orchestration is the Key to Marketing Personalization
Marketing personalization is a journey, optimizing alongside digital transformation. Back in the day, most marketers collected data at the bottom of the funnel to identify customers and their attributes post-purchase. Full Story: Business 2 Community
SOCIAL MEDIA
With Social Media Usage Up, and Advertisers Pausing Spend, Now May be a Good Time to Maximize Reach
We’re living in an unprecedented situation, and no one knows how it’s all going to play out, how long it’s going to take to resolve, and what the full impacts of the COVID-19 pandemic will be. Full Story: Social Media Today
5 Social Media Trends We’ll See During the Rest of the COVID-19 Outbreak
Just a few months ago, I set out to create my annual social media trends presentation, which I’ve now given to a handful of audiences. Full Story: Business 2 Community
How Drake harnessed TikTok to slide to number one
How is Drake coping with life in lockdown? Fighting boredom by dropping dance moves, if the video for his new single, Toosie Slide, is anything to go by. Full Story: BBC News
Review – 5 Best Marketing Management Tools for Businesses
Marketing is considered as the backbone of modern-day business. Full Story: News Lagoon
SEARCH ENGINE
Is SEO a good investment for your business
Now more than ever we’re realising how important having a digital footprint is to our businesses, with COVID-19 forcing a lot of businesses to shut up shop completely. Full Story: Business Matters
WHY SEO UNDERSTANDING IS AN IMPORTANT SKILL TO POSSESS
Search Engine Optimization or SEO understanding is imperative in todays digitally-driven world. Full Story: Digit
SEO-Boosting Tips for Acquiring Quality Backlinks
High quality backlinks, or links that connect one website to another can affect your SEO and are thus considered essential for more traffic and exposure. Full Story: IMC Grupo
Are you using Google My Business SEO? Otherwise, you will lose the key platform that will make your business stand out in your area. Full Story: Knnit
MOBILE MARKETING
How Precise Location-Based Advertising is the Future of Mobile Marketing
Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. Full Story: AiThority
How to use deep linking techniques to improve engagement
Deep linking is not a new strategy in the digital space, but as people spend more time online, the power of deep linking is also continuing to grow. Full Story: BizReport
How Covid-19 is impacting the mobile marketing and advertising industry
This epidemic, having impacted all sectors; mobile marketing and advertising, is no exception. In the short term, companies have and will curtail their marketing spend, till the situation stabilizes… Full Story: ETBrandEquity.com
These Are The Top 5 Mobile Strategy Games To Play That Challenge Your Mind
Whether you are trying to kill time playing casual games or even role-playing games, sometimes you need a game that challenges your mind. Full Story: MensXP.com
DIGITAL SIGNAGE/ SCREEN MEDIA
3 Examples of Successful COVID-19 Content Campaigns
Everyone in our industry more or less agrees on the paramount importance of content in digital communications, regardless of whether that content lives on a kiosk, touchscreen, billboard, or video wall. Full Story: Digital Signage Connection
Tripleplay releases Covid-19 digital signage layouts
Tripleplay and Onelan have announced that it will now offer free digital signage layouts for existing clients, with health and safety based digital signage resources for its network of partners and clients. Full Story: InAVate
EMAIL MARKETING
Email Marketing Strategies To Strengthen Your Internal Communications
More than ever, teams need to be able to rely on digital tools and strategies to work together. Full Story: Forbes
Use Email Marketing Because Everyone Has An Email Address!
Is email still an effective way to reach your customers and clients? You better believe it! Full Story: Patch.com
E-COMMERCE
Kicking The Cash Out Of Japanese eCommerce
In developed countries, the notion of cash on delivery – COD – is a payments relic borne out of the days of mail order purchases made by phone for which the purchase amount was settled, literally in cash, when the item was delivered to the purchaser’s home. Full Story: pymnts.com
How to Build an Ecommerce Website Fast
We’re living in uncertain, life-altering times. Full Story: Business 2 Community
PUBLIC RELATIONS
A Sentimental Journey: PR Crisis Edition
As I write this article sitting on my back porch, we are in the thick of a global pandemic — an invisible world war, you might say. Full Story: Forbes
PR Pros Adapt Pitching and Messaging Frequency to Pandemic
One of the top questions on PR pros’ minds is how often they should be pitching to the media. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
Online market research: Transitioning ‘proactively’ not ‘reactively’
Digital online research should be embraced as the future of the industry, regardless of the current situation. Full Story: Media Update
Why Content Marketers Need a Systems Mindset
One of the most common problems I see content marketing teams have is being too zoomed in on content creation. Full Story: Search Engine Journal
WEB DEVELOPMENT
Experts Share the Importance of Web Design Elements in Improving the SEO Strategy
Many web experts have highlighted the role of web design elements in improving the SEO strategy for any online business website. Full Story: The American Reporter
How AI is changing the face of modern web design for retailers
Consumers take just 50 milliseconds to decide whether your website is worth staying on. Full Story: Retail Customer Experience
MARKETING AUTOMATION
4 Ways Marketing Automation Can Improve Customer Experience With Fewer Resources
The B2B buying cycle is growing longer and more complex than ever, especially because of the unprecedented challenges and industry disruption brought on by COVID-19. Full Story: Business 2 Community
AI Still Thinks More Than It Knows: Three Marketing Missteps To Avoid
Most marketers assume artificial intelligence knows more than it thinks, but it still thinks more than it knows — and marketers know more than they think. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
What is a Metric in Google Analytics?
Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO. Full Story: Search Engine People
The Key to Effective Business Intelligence
Consumers have grown more and more immune to ads that don’t target them. Full Story: Analytics Insight
BRANDING AND DESIGN
4 Important Video Marketing Trends for 2020
It’s no secret that video takes marketing campaigns to the next level. As time goes on, video content continues to win over consumers and pique their interest. Full Story: Inc.com
Apple is most imitated brand for phishing
Although the coronavirus pandemic is currently the dominant phishing theme, some hackers still opt for the tried and tested method: impersonating popular brands. Full Story: ITProPortal
VOICE STRATEGIES
Keyword Spotting: From ‘Hey, Siri’ to Advanced Voice-Activated Apps
A natural-language processing technique known as keyword spotting is gaining traction with the proliferation of smart appliances controlled by voice commands. EE Times
Will lockdown help voice tech show what it’s really made of?
From its potential as a health diagnostic tool, to simply helping with loneliness, voice technology has reached new heights during the coronavirus pandemic. Full Story: Mediatel News