By Integrated Marketing Platform | May 22, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Five M’s Of Marketing Success
Do you have a huge line of folks knocking down your door to buy from you? Neither do most of us. That’s why marketing is so crucial. Full Story: Forbes
Marketing Strategy – Product Line Strategy: Five Approaches
One of the main questions for anyone responsible for a company’s marketing strategy. Full Story: MarketingProfs
5 Paid Advertising Tactics to Improve Performance Marketing
If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of your marketing spend. Full Story: searchenginepeople
A Marketing Investment That Will Pay Off In A Recession
The threat of a looming recession, coupled with inflation and tech industry turmoil, Full Story: Forbes
5 tips for balancing ‘push’ and ‘pull’ in content marketing
Learn the difference between promoting engagement and pushing sales in your content and how to do them right. Full Story: Martech
20 Ways to Build a Stronger Content Marketing Strategy
Once upon a time I wrote content that sounded like everyone else’s. Full Story: National Law Review
SOCIAL MEDIA
10 Tips For Successful Social Media Marketing Even As Trends (And Platforms) Change
The social media landscape is in a constant state of flux, with new platforms and trends coming and going all the time. Full Story: Forbes
How to build a business brand on social media
On the list of questions every business owner is asking these days is “How can I use social media to position my business and build my brand online?” Full Story: Cape Cod Times
How To Create A Winning Social Media Marketing Strategy
For a brand or company, social media marketing is now a requirement, not an option. Full Story: HarlemWorldMagazine
It’s time to revisit your social media strategy
Are you caught up in the social media frenzy? Full Story: Crains Cleve Land
How To Make Hashtags Work For Your Business
Whether you’re a social media newbie or a seasoned pro, hashtags can be a powerful tool for businesses looking to increase their online presence. Full Story: Forbes
How Do Social Media Platforms Impact Seo?
In an increasingly competitive environment, SEO (Search Engine Optimization) is crucial for business growth. Full Story: Baseline
SEARCH ENGINE
5 ways to set the stage for a successful SEO engagement
Tackling these items from the outset gives yourself a springboard into an effective SEO engagement with clients. Full Story: Search Engine Land
8 SEO Tips for Digital Marketers
Everyone wants better search engine rankings, but it takes hard work and determination to get there. Full Story: readwrite
Google’s SEO Best Practices For News Websites
Google’s Search Advocate team shares SEO best practices for news sites, emphasizing content quality and effective use of structured data. Full Story: Search Engine Journal
The future of SEO and why it’s not dying
Here’s what’s in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines. Full Story: Search Engine Journal
Google: SSL Certificate Does Not Boost SEO
Google’s John Mueller debunks the claim that an SSL certificate boosts your SEO. Full Story: Search Engine Journal
Keyword difficulty in SEO guide: Everything you need to know
Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Full Story: Search Engine Journal
MOBILE MARKETING
Tips and Tricks to Reduce Mobile App Development Costs
Undoubtedly, there is no one out there who would say that they haven’t used mobile apps in their everyday routine life. Full Story: Robotics and Automation News
Mobile App Testing Tutorials: A Comprehensive Guide
With the exponential growth of mobile applications, mobile app testing has become an essential aspect of the software development lifecycle. Full Story: UniverseNews Network
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Digital Signs Are the Future of Booth Advertising
Exhibitions and trade shows are coming back after three years of shutdowns. Full Story: Aithority
EMAIL MARKETING
The pros and cons of email marketing
When you think of ways to market anything, emails are always on the list. Full Story: Media update
What are the different types of SMS marketing?
How should marketers text their audiences? First, ensure customers opted in to receive texts. Full Story: Techtarget
Email Marketing Isn’t Over – But It’s Not What It Used To Be
How many times a day do you go into your email inbox and clear out all the spam? For many people, this is a frequent practice. Full Story: Martechseries
E-COMMERCE
How To Maximize E-Commerce To Grow Your Business
For small businesses, it is challenging to compete and survive in a world of fierce competition in today’s digital age. Full Story: Forbes
Thriving In A Recession: Unlocking E-Commerce Success With Strategic Merchandising
The global market is no stranger to economic recessions, and online merchants must be prepared to navigate the obstacles that come their way. Full Story: Forbes
7 Steps to Meeting Ecommerce Marketing Objectives
Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Full Story: Multi Channel Merchant
Five things to look for in an e-commerce management service
Hiring a professional service to manage your e-commerce store means handing over a great deal of trust regarding the strategic growth of your business and sales of your products. Full Story: FastCompany
PUBLIC RELATIONS
Why Local Media is the Secret to Getting Free PR
The most important thing your company can do is reach out to local media in the city you’re attending. Full Story: Entrepreneur
Manage Your PR Even During a Recession
PR is a critical component of any successful business strategy, especially during tough economic times. Full Story: RollingStone
WEB DEVELOPMENT
5 Ways to Use Analytics to Inform Website Development Decisions
In today’s technological world, data is everything. Full Story: Data Science Central
8 Common HTML Mistakes You Should Avoid for Better Web Development
HTML is easy to learn and browsers are generally forgiving of mistakes. But you should still try to eliminate bugs and deliver efficient web pages. Full Story: Make Use Of
10 Easiest Ways to Improve Your Website User Experience
It is no wonder that a website is a key anchor for your online marketing efforts. Full Story: Digital Journal
How to Building a Web Component Using Stencil.js
Find out how to build reusable, scalable components that are small and blazing fast. Full Story: Make Use Of
MARKETING AUTOMATION
Predictive analytics, Machine learning, and various Big Data technologies allow businesses to make data-driven decisions, Full Story: RS Websols
How Artificial Intelligence Generated Content Will Transform How We Operate?
Content marketing is necessary for a business because it helps to establish a brand in the market. Full Story: TycoonStory
Artificial Intelligence In E-Commerce Can Also Benefit Small Businesses
Lately, just about everybody is talking about artificial intelligence (AI), Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
What is Business Intelligence Software?
Every day, companies across the globe produce huge volumes of data. Full Story: startupguys
BRANDING AND DESIGN
Branding And How Marketers Can Stay Relevant – And Profitable – In A Post-Privacy World
Until now, marketers have lived in a world where they thought they had a binary choice. Full Story: Forbes
Brand Strategy Decisions And Their Importance
Brand strategy decisions or branding decisions are mainly focused on the consumer. Full Story: CeoWorld
VOICE STRATEGIES
Voice assistants are examples of conversational artificial intelligence. Full Story: Foxnews
7 Tips to Optimize Your Smart Home
Keep your smart home technology running like a well-oiled machine with these great tips. Full Story: Make Use Of
How to Enable Hey Siri on MacBook, Mac, Mac Mini (Ventura)
You should know everything about Siri on Mac. Full Story: HowToiSolve