By Integrated Marketing Platform | May 15, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
A Strategy For Determining And Influencing Marketing Investment
For CMOs specifically and marketers generally, Full Story: Forbes
10 Innovative Strategies For Bootstrapped Startup Marketing On A Budget
Starting a business on a shoestring budget can be both exciting and challenging. Full Story: Forbes
Where to find marketing ideas to boost your performance
Marketing inspiration and ideas are out there for the taking. With some awareness, they’re easy to find. Here are some tips. Full Story: Martech
Why your marketing strategy is the secret to supercharging business growth
A powerful marketing strategy will help supercharge your business. Full Story: NetimesMagazine
Maximizing Marketing ROI: How to Make Data-Driven Decisions
Calculating marketing ROI uses a simple formula but a complex set of elements. Full Story: CPA Practice Advisor
SOCIAL MEDIA
Three Social Media Marketing Mistakes Coaches And Consultants Often Make
Social media is part of the marketing ecosystem for business owners, Full Story: Forbes
The Major Benefits of Social Media for Small Business Owners
Crystal Media owner Crystal Vilkaitis breaks down the benefits of social media for small business owners, Full Story: Entrepreneur
The Ultimate Guide to Advertising Your Business on Social Media: Top Tips
Marketers’ top goal with social media is to advertise their services and products and, as a result, increase their brand awareness. Full Story: Telemediaonline
How to Use Meta Messaging Ads for Quality Leads From Instagram and Facebook
Looking for a better way to capture qualified leads on Instagram and Facebook? Full Story: SocialMediaExaminer
How To Maximize Events Reach With Social Media Apps?
It has become common for event companies to engage in social media marketing to increase the event reach. Full Story: EventFaqs
SEARCH ENGINE
Quick SEO wins: 4 simple tactics to boost your organic traffic
Take advantage of low-hanging fruits to boost your search visibility. Here are four ideas to help you get started. Full Story: SearchEngineLand
What is SEO – Find Out More About Search Engine Optimization
Nowadays as you already probably know, the internet and technology play a major role in our everyday life. Full Story: The Baltic Times
AI and SEO: What does the future hold?
Generative AI has the potential to upend the norms of how we interact with search. Full Story: Ragan
An SEO’s guide to understanding large language models (LLMs)
Here’s what SEOs need to know about large language models, natural language processing and everything in between. Full Story: SearchEngineLand
7 SEO Facts To Know if You Are Running a High-Risk Business
Those running High-risk businesses must comprehensively understand effective marketing tactics — especially regarding search engine optimization. Full Story: Pctech Magazine
MOBILE MARKETING
15 latest trends in mobile marketing
To help businesses stay ahead in the ever-developing world of mobile marketing, we reached out to CEOs, founders, and marketing experts for their insights. Full Story: Azbigmedia
The Benefits and Risks of Outsourcing Mobile App Development
Mobile apps have dramatically changed smartphone usage. Full Story: Winbuzzer
DIGITAL SIGNAGE/ SCREEN MEDIA
Comprehensive Guide to Digital Signage Displays for Small Businesses and Entrepreneurs
In today’s fast-paced business environment, it is important for small businesses and entrepreneurs to make a lasting impact on their target audience. Full Story: Small Business Trends
The Future of Advertising: Top Trends Shaping the Digital Signage Industry
To be honest, nobody knows the future of advertising. Digital signs have a slew of new and building trends, Full Story: Techfundingnews
EMAIL MARKETING
Five Ways to Make Your Email Marketing More Personal
The more you understand email marketing, the clearer picture you see that it’s really about personal connections. Full Story: CustomerThink
6 must-have, underused email marketing automations
Learn the potential business impact and benefits of implementing these six email automation workflows. Full Story: Martech
9 of the latest trends in automotive email marketing for 2023
As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. Full Story: CBTnews
Top 10 SMS marketing best practices
Customers may be willing to opt into receiving texts from a brand, Full Story: TechTarget
E-COMMERCE
Seven Tips for a Successful B2B E-Commerce Strategy
B2B e-commerce has grown considerably. Full Story: MarketingProfs
Selling An E-Commerce Business: Actionable Steps To Maximize Your Sale
Selling an e-commerce business can be a complex process, Full Story: Forbes
Building And Managing Successful Ecommerce Business : A Comprehensive Guide
With the rise of online purchasing and the convenience, Full Story: GlobeEcho
Reasons Your E-commerce Business Should Go Headless Now
Why are so many retailers moving to a headless model for e-commerce? Full Story: RIS News
PUBLIC RELATIONS
Why Combining Public Relations and SEO Will Propel Your Business in Today’s Digital Landscape
Integrating the results of keyword research with PR pitches to journalists, social media posts and other content all supports SEO rankings. Full Story: Entrepreneur
How To Use Emotional Connection To Elevate Your Public Relations Strategy
Years ago, my late uncles owned a very successful restaurant while other restaurants around them struggled to stay afloat. Full Story: Forbes
WEB DEVELOPMENT
10 Web Development Skillset And Key Abilities You Can’t Ignore
Web development involves building and programming websites and apps. Full Story: Information Security Buzz
Did you know almost half the websites use PHP as of today, and this number is going to continue to rise? Full Story: Techiexpert
MARKETING AUTOMATION
The role of artificial intelligence in marketing
The only constant in life is change. Full Story: sproutsocial
How Artificial Intelligence Is Changing Business
AI is everywhere, and you may even be interacting with it on a daily basis completely unaware. Full Story: Forbes
How Marketing Automation Can Help To Close More Sales
Many companies still handle most sales tasks manually, Full Story: Forbes
Why Data Security And Marketing Automation Are Joined At The Hip
Marketing is almost entirely digital these days, and the average marketing platform collects and stores mind-boggling amounts of data. Full Story: Martechseries
How Businesses Can Ethically Embrace Artificial Intelligence
Ever since its inception, artificial intelligence (AI) has been the subject of much controversy and debate. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
5 Marketing Analytics Strategies for a Privacy-Driven World
While privacy is the marketing buzzword of the decade, most marketers look at growing privacy constraints as a roadblock to meaningful growth analytics insights. Full Story: builtin
15 must-try open source BI software for enhanced data insights
Open-source business intelligence (OSBI) is commonly defined as useful business data that is not traded using traditional software licensing agreements. Full Story: DataConomy
BRANDING AND DESIGN
Domain-First Branding: How To Build A Winning Corporate Branding Strategy
Branding is a critical aspect of any company’s success, Full Story: Forbes
5 Tips and Ideas for Personal Branding Through Your Email Signature
With networking and communication happening almost exclusively online, Full Story: Small Business Trends
VOICE STRATEGIES
Amazon Echo: 5 Hidden Features You’ve Got to Try With Alexa
You already know you can play music on your Echo and ask about the weather, but there are so many other things Alexa can do. Full Story: CNET
How to get multiple Amazon Echo devices working together
You don’t need a degree to have a smart home – here’s how to get multiple Echo devices working together. Full Story: Stuff
How to Make Siri Listen to Your Commands for Longer on an iPhone
Siri will be more patient while listening to your queries with this accessibility setting enabled. Full Story: Make Use Of