By Integrated Marketing Platform | May 01, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Common Marketing Mistakes (And How To Avoid Them)
Today, businesses of all sizes rely on digital marketing to drive growth and success. Full Story: Forbes
The Benefits Of A Marketing Funnel And How To Create An Effective One
Most visitors to your website are probably not ready to make an immediate purchase. Full Story: Forbes
Why Mastering this Strategy Will Build a Cohesive Brand Message
Marketing is a very important part of running a business. Full Story: Entrepreneur
The Marketing Strategy of Launching a Brand-New Product
An appealing marketing strategy for a company is to launch a brand-new product into the market. Full Story: MarketingProf
As an investor, it’s important to understand how a company makes money. The product itself is vital, but so is the way it’s sold. Full Story: The Motley Fool
SOCIAL MEDIA
The Future Of Social Media Will Be Special Interest Focused
In the early days of the PC industry, which was primarily focused on business users, Full Story: Forbes
Five Strategies For Growing A Business On Social Media
I started my business in 2017 with a $3,000 credit card, Full Story: Forbes
The keys to reaching Gen Z on social media, streaming platforms
Gen Z will make up 20% of the US population this year, about the same percentage as millennials, Gen X, and baby boomers, Full Story: InsiderIntelligence
How Social Media Marketing Has Changed This Year
Social media marketing offers brands a huge opportunity to engage with their customers in the channels of their choice. Full Story: Cmswire
Four Things Creators Can Do When Social Media Channels Fail
As you’ve probably heard, TikTok is currently at risk again for a ban in the United States. Full Story: Forbes
SEARCH ENGINE
How to prioritize SEO keywords for content creation
Having thousands of potential keywords worth targeting is overwhelming. Full Story: Search Engine Land
E-Commerce SEO: How to Optimize Your Website for Search Engines
Are you struggling to get your e-commerce website to rank higher in search engine results pages? Full Story: GlobalVillageSpace
Google Search Console API: A Powerful Tool For Data-Driven Optimization
Google Search Console API offers developers four in-depth search performance data methods, enabling data-driven website optimization and improved performance. Full Story: Search Engine Journal
SEO Principles: An Essential Guide for Beginners
Looking to get a better handle on SEO, and how search optimization can boost traffic for your website? Full Story: SocialMediaToday
How To Align External Comms With An SEO Strategy To Boost Rankings
In today’s digital landscape, having a solid search engine optimization strategy is crucial for organizations looking to establish a strong online presence. Full Story: Forbes
MOBILE MARKETING
Building Out A Mobile Strategy: What E-Commerce Brands Must Consider
As an e-commerce leader, I am always looking for different ways to keep my brand one step ahead of the competition. Full Story: Forbes
Tips and Tricks to Build Successful Mobile App
With the increasing usage of mobile phones, the demand for mobile applications is also increasing. Full Story: Security Boulevard
3 essential tips for improving mobile ad creative performance
In recent years, the mobile phone has transformed from a cutting-edge communication technology to an indispensable part of our daily lives. Full Story: The Drum
The Mobile App Security Challenge: How to Keep Your Business and Users Safe
When considering mobile app safety, we focus on identifying, analyzing, and managing risks within the software development cycle. Full Story: TaiwanNews
DIGITAL SIGNAGE/ SCREEN MEDIA
7 Examples of How Digital Signage Can Improve Your Guests’ Experience
Digital signage is becoming more popular in the hospitality business to improve the visitor experience. Full Story: Hospitalitynet
EMAIL MARKETING
3 Tips to Choose the Best AI Email Marketing Software
If you want to improve your brand’s credibility and increase sales and leads, email marketing can be the best approach. Full Story: Techiexpert
Unlock Your Email Marketing Potential With These 8 Templates
Email marketing enables brands to contact prospective customers regularly and create trusting relationships. Full Story: G2
Email Marketing: How To Use Email Campaigns To Reach and Engage With Your Target Audience
Email marketing is a type of direct marketing that uses personalized emails to promote your products and services. Full Story: GlideMagazine
E-COMMERCE
Five ways to maximise your e-commerce sales
With the abundance of websites that sell products and services competing for people’s attention, Full Story: elitebusiness
Web3 And The Future of E-commerce: Opportunities And Challenges For Businesses
The rise of Web3 has brought about a new era of innovation and disruption in the world of e-commerce. Full Story: BlockchainMagazine
The Evolution of Digital Payments and E-Commerce
In recent years, digital payments and e-commerce have undergone tremendous change, Full Story: Finance Magnates
Boosting eCommerce Success in Business
Working smarter but not harder is key for any business, and it applies doubly so in the world of ecommerce. Full Story: TechRound
Is ECommerce Right For Your Business?
Ecommerce is the process of purchasing and selling goods or services online. Full Story: Business UpNorth
PUBLIC RELATIONS
This New Approach to PR Is a Game-Changer for the Industry
The a-la-carte PR revolution allows established or up-and-coming firms to capitalize on their relationships, Full Story: Entrepreneur
How To Effectively Measure Your Retail Investor Relations Strategy
A public company’s retail investor strategy is crucial to attracting and retaining individual investors. Full Story: Benzinga
How PR can support your ESG initiatives
A successful ESG program is authentic. It must be communicated publicly in a way that is easy to understand and truthful, Full Story: FastCompany
WEB DEVELOPMENT
5 reasons even your small business needs a professional website
EVERY business, no matter how small, will benefit from having a website. Full Story: Manilatimes
Why Node.js is the Future of Backend Development
“Node.js is in trouble! The days of this open-source environment are numbered. Full Story: Business Review
JSON vs. XML. What’s the Difference?
Chances are you’ll need to work with both XML and JSON at some point in your programming life, so make sure you know which is which. Full Story: Make Use Of
The ten most important programming languages
Programming, in its most basic sense, refers to the act of creating instructions or algorithms that can be used to control a machine, such as a computer. Full Story: CantechLetter
MARKETING AUTOMATION
Automation and AI: The power to build true digital experiences
Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Full Story: Martech
What Role Will Artificial Intelligence Play In The Future Of Public Relations?
Until just a few months ago, the supposed benefits of artificial intelligence appeared largely theoretical. Full Story: Forbes
The Rise Of AI Entrepreneurs: How This Technology Is Creating New Opportunities
One thing is for certain: the next wave of billionaires will be AI billionaires. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Want to Use AI? Invest in Business Intelligence First
Business intelligence can help you develop the data fundamentals you need for AI success. Here’s how. Full Story: builtin
Best Business Intelligence Software: Transform Your Business
The goal of this post is to provide you with a comprehensive guide to business intelligence software. Full Story: Serchen
BRANDING AND DESIGN
What Role Will Dual Branding Play In The Future Of The QSR?
As Private Equity Firms and Franchisor initiated strategic platforms continue to embed themselves in the world of franchising, Full Story: Forbes
5 Common Brand Mistakes That Remote Workers Make
It’s tempting to get excited about being a remote worker and start marketing and selling your products and services before you’ve carved out a clear branding strategy. Full Story: Forbes
VOICE STRATEGIES
What is Alexa and what can Amazon Echo do?
Get the best from your Amazon devices with Alexa. Full Story: Pocket-lint
6 common Amazon Echo problems and how to solve them
Fix Amazon Echo problems with communication, privacy, and more with our quick guide and the Alexa app. Full Story: Androidpolice
Say Hello to Your New AI Assistant: How to Replace Siri with ChatGPT
Whether you want to compose emails, write tweets, or simply ask a question, ChatGPT Siri integration can help you do it with ease. Full Story: Technowize