By Integrated Marketing Platform | April 03, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Boost Marketing Effectiveness
Marketing effectiveness is the ability of a company’s marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. Full Story: Forbes
5 best practices for a sustainable marketing strategy
Sustainable marketing can boost brand loyalty, but marketers need an effective strategy. Full Story: Tech Target
How Growth Marketing Strategies Increase Customer Lifetime Value
Without customers, your business can’t exist. At least not for long. Full Story: Forbes
International Marketing: How To Maximize Your Global Reach
International marketing can be a massive project and intimidating at first. Full Story: Entrepreneur
5 Digital Marketing Trends To Expect In 2023
Technology and marketing are continually developing, with new ideas emerging every day. Full Story: Forbes
SOCIAL MEDIA
5 TIPS FOR IMPROVING YOUR SOCIAL MEDIA MARKETING SKILLS
You wouldn’t try to be a real estate agent without knowing how a mortgage works, or how to judge a home against comps. Full Story: Realty Biz News
10 Social Media Myths That Are Hurting Your Business
With social media playing a significant role in our interactive process for well over a decade now, Full Story: SocialMediaToday
How To Сreate Сontent For A Revenue-Generating Social Media Marketing Strategy
Many leaders underestimate how effective a well-developed social media marketing (SMM) strategy can be for generating leads and boosting sales. Full Story: Forbes
How to Find Content Ideas for Your Social Media Marketing
Looking for ways to keep your social media content calendar full? Wondering how to find fresh content ideas? Full Story: Social Media Examiner
9 new social media features to know about this week
Including LinkedIn, Twitter, YouTube, Instagram and WhatsApp. Full Story: PR Daily
SEARCH ENGINE
Server-Side Rendering: The Pros & Cons To Consider For SEO
Server-side rendering is where your site’s content is rendered on the web server rather than the browser. Full Story: Search Engine Journal
How SEO Impacts AI And Voice Search
About 50% of U.S. consumers use voice search daily. Full Story: Forbes
Google Updates Search Console With New Merchant Reports
Google Search Console introduces new clicks and impressions reports for product snippets and merchant listings. Full Story: Search Engine Journal
4 Secrets To Successful Search Engine Optimization (SEO)
Search engine optimization (SEO) forms an integral part of digital marketing. When used correctly, Full Story: GISuser
How to Use WordPress Hooks To Improve Technical SEO
Does your site use WordPress as your CMS? Improve your technical SEO with WordPress action hooks and filters. Full Story: Search Engine Journal
MOBILE MARKETING
The Top 10 Mobile App Security Threats That Put Your Data at Risk
Mobile apps have become one of the most common ways for cybercriminals to gain access to devices and suck up user data. Full Story: MakeUseOf
7 Lessons Of Mobile App Creation
Are you sitting on a breakthrough idea for a new product but don’t know where to start? Full Story: tech.mn
M-Commerce: A New Sector With Tremendous Growth
The new year often means setting goals and exploring opportunities, personally and professionally. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Benefits For Businesses Utilizing Digital Signage
Businesses of all sizes are now tapping into the potential of digital signage to craft modern and dynamic marketing strategies. Full Story: Harlem World Magazine
Navigating a sea of screens: How social reinforces digital out-of-home ads
The future of digital out-of-home is brighter than a Times Square billboard. Full Story: sproutsocial
Why DOOH is a big draw for startups and direct response marketers
In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct-response marketing, Full Story: Digiday
How the EV revolution, tapping DOOH, will drive sustainability
The EV revolution is upon us. European Union nations and California have announced dates for the end of combustion vehicle sales, Full Story: Kiosk Marketplace
EMAIL MARKETING
Why your business needs email marketing
These days social media can be a pretty crazy place behind the scenes. Full Story: Jamaica Observer
How your business can leverage email marketing for closer customer relationships
Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. Full Story: Insider
Mastering Email: The 5 Essential Sequences for Entrepreneurs
Email marketing is an effective way for entrepreneurs to communicate with their customers and potential customers. Full Story: startupguys
E-COMMERCE
In a little more than a generation, e-commerce has become one of the biggest industries in the world, Full Story: The Motley Fool
5 Tips for E-Commerce Startups to Save Money on Their Daily Operations
The global startup culture has seen incredible growth over the last couple of years. Full Story: startup.info
Digital Payment Options for e-Commerce
The payments landscape is changing. Full Story: Finance Magnates
How Startups Can Gamify Their Email Marketing Campaigns & Boost Customer Loyalty
Gamification in email marketing involves creating a game-like experience for your customers, Full Story: Inc42
PUBLIC RELATIONS
Virtually every modern business has a public relations (PR) department or representative. Full Story: The Motley Fool
Public relations is more than media coverage
Public relations is more than parties, press releases, golf tournaments, and tea at the country club. Full Story: The Business Journals
How to conduct great PR research
It’s all about having as thorough a picture as possible. Full Story: PR Daily
WEB DEVELOPMENT
Top 5 Ways To Increase Website Engagement
Did you know that even if a page has awesome content, if people aren’t engaging with it, then it’s pointless? Full Story: startupguys
The Difference Between Progressive and Responsive Web Development
As the number of mobile consumers rises, it is expected that almost half of the e-commerce sales by 2024 will happen on mobile instead of traditional websites. Full Story: Hackernoon
How to Install WordPress on Localhost?
Prepare yourself before you go live. This is the principle backing local hosting. Full Story: OfficeChai
Yoast SEO Founders Invest in WordPress Accessibility Plugin
Free WordPress accessibility plugin identifies issues across entire site. Full Story: Search Engine Journal
MARKETING AUTOMATION
A beginner’s guide to marketing automation
Marketing automation has become the epicentre of marketing in today’s digital world. Full Story: infotechlead
Make Artificial Intelligence Your Marketing Superpower in a Data-Driven Market
Artificial intelligence (AI) is a tool, not a talent. You, as a marketer, have the talent. Full Story: Channel Futures
Why AI And Market Automation Are An Ideal Match
Artificial intelligence and marketing automation are two cutting-edge solutions that let marketers automate and improve tasks throughout the marketing sector. Full Story: Raindance
How Successful Adoption Of AI Can Change Your Marketing Approach
It’s hard to miss the consistent and continual stream of news and information about artificial intelligence. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
What is Cloud Business Intelligence? A Full Synopsis
Take a look at the comprehensive definition and synopsis of “Cloud Business Intelligence” Full Story: Analytics Insight
BRANDING AND DESIGN
Brand Yourself, Build Your Future: The Importance Of Personal Branding For Professional Success
In today’s highly competitive world, making a name for yourself is just as important as making a name for your business. Full Story: Forbes
10 Easy Ways to Upgrade Your Digital Branding With User-Generated Content
Struggling to outshine established industry giants? Full Story: Entrepreneur
7 trends in graphic design for 2023
Graphic design is all around us, from packaging and posters to a variety of promotional materials. Digital Information World
VOICE STRATEGIES
How to enable Amazon’s Alexa voice assistant on Wear OS watches
No Google Assistant? No problem. Full Story: AndroidCentral
Siri Can Start a Screen Recording in iOS 16.5 Beta 1
With the iOS 16.5 beta, Apple is working to improve Siri‘s functionality, Full Story: Macrumor
7 Siri commands every iPhone owner should be using
Get more from Apple’s assistant. Full Story: tom’sguide