Measuring Marketing Effectiveness: What You Need To Know
Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. Full Story: Search Engine Journal
Why 1 Out Of 3 Job Notifications Is For Digital Marketing?
Digital marketing, apart from glamour and fun, is a serious arena of marketing that is expanding with an increasing growth in the web space. Full Story: Entrepreneur
6 Alternative Marketing Tactics Your Brand Can Use to Pull Ahead of the Competition
As the digital landscape evolves, new marketing tactics emerge. Here are five alternative strategies businesses can use to stand out. Full Story: Entrepreneur
10 Ways To Develop A Successful Multilayer Digital Marketing Campaign
From the living room to the C-suite, people want to engage with companies in multiple ways—through email, social media, phone and in conversation. I’ve found this to be true in marketing as much as in daily life. Full Story: Forbes
3 Tips on How to Maximize Twitter Video for Marketing
Video is the most engaging content format, across all platforms, and while short-form clips are the focus of the moment. Full Story: Social Media Today
3 rules for doing influencer marketing right
With all the buzz about influencer marketing, it’s important to take a step back to reflect. Ask yourself, why are social media celebs the right vehicle to share my message. Full Story: PR Week
Should We Have An Oath Of Ethics For Marketing And PR Professionals?
From droughts and floods to wildfires and from rising temperatures to hurricanes, the current and potential impacts of climate change are on display everywhere. Full Story: Forbes
For effective marketing, concentrate on the product, not the numbers
Think of this as your minimum viable audience, a strategy that advocates focusing your marketing energy on a mindset rather than an arbitrary number. Full Story: Mail & Guardian
Social Media Analytics: A Guide To Get Started
Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal
How to Choose the Best Colors for Your Social Media Graphics
Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today
Pinterest takes up social media negatives like doomscrolling in campaign
Pinterest’s emotionally driven campaign comes at a time when social media is under fairly consistent scrutiny for its potentially negative impacts on mental health, often credited to its addictive nature. Full Story: Marketing Dive
6 Social Media Norms That Businesses Should Follow
Social media has become such a powerful platform that can be used for multiple purposes, including marketing. Full Story: Daijiworld
8 Things Brands Can No Longer Get Away With On Social Media
Times have changed, and with them so have the rules of social media. Full Story: Forbes
The 5-part Social Media Sales Funnel
A sales funnel converts lookers into customers. The path isn’t smooth or direct, typically requiring multiple touches across five main areas: Full Story: Practical Ecommerce
Instagram Expands Test of Multiple Links in User Bios
It’s been in testing for a while, but Instagram has expanded access to a new option which enables some creators to add multiple links to their IG bio, as a means to help expand their business-building potential in the app. Full Story: Social Media Today
How to Target Competitor Audiences on Facebook
Want to get in front of your competitors’ customers on Facebook? Wondering what types of Facebook ad targeting your competitors are using? Full Story: Social Media Examiner
How To Positively Handle Negative Social Media Comments
Negative comments on social media are nothing new. Full Story: Forbes
Snapchat Adds New Engagement Features, Announced Expanded Launch of Snapchat for Web
Snapchat has announced some new features to enhance in-app engagement, while it’s also now making its web-based platform available to all users, which had previously been a Snapchat+ exclusive. Full Story: Social Media Today
How to Optimize Facebook Ads for Quality Website Traffic
Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner
A Look at the Most In-Demand Skills for Social Media Managers
What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today
Twitter Leans into Emerging Video Trends with New Video Showcase Elements
It’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends. Full Story: Social Media Today
How to Choose the Best Colors for Your Social Media Graphics
Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today
Social Media Analytics: A Guide To Get Started
Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal
Benefits of Replacing Social Media With Exercise
Researchers say people who reduced their social media usage and instead engaged in physical activity reported feeling more satisfied, less depressed, and less stressed. Full Story: Healthline
