Three steps to enabling a mobile workforce

The days when all employees need to work in the same location, all the time, is fading fast as the mobile revolution changes the definition of a workspace for ever. Instead of a location-based, physical entity, offices are becoming virtual, comprised of a mobile workforce putting in the hours flexibly, wherever and whenever they it makes sense for them. Full Story: TechNative

Google Maps finally received the one feature that was missing from the mobile app

Google released a couple of amazing Google Maps features in the past few weeks alone, including AR navigation support that rolled out to Android and iPhone, as well as asmarter way to plan your commute. And Google isn’t done fine-tuning its navigation app, as the company has finally brought to mobile the one feature that was still missing in action. Full Story: BGR

What can retail teach us about mobile monetisation?

The gaming landscape has changed an awful lot over the last 10 years, especially for game developers. Avenues for distribution (and revenue) have increased exponentially through the rise of mobile, social, and casual gaming. Full Story: Mobile Marketing Magazine

When It Comes to Voting, You Can’t Phone It In

A lot of people are excited about recent research suggesting that mobile voting would mean more voters casting ballots. No doubt the premise is correct. If you lower the cost of an activity, you get more of it. Still, there are reasons to be skeptical. In the third place, the security risks are obvious. In the second place, as regular readers know, I’ve long questioned whether higher turnout leads to better results. Full Story: Bloomberg

Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

2019 is a landmark year for marketers looking to leverage mobile marketing optimally. For the first time, consumers are more invested in mobile content compared to television. Mobile content consumption is at a steady rise, increasing from 3 hours 25 minutes in 2017 to 3 hours 43 minutes in 2019, and is projected to reach nearly 4 hours a day by 2021 in the U.S. Full Story: MarTech Advisor

Consent is key for in-app messaging compliance and success

Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending messages, and you’ll soon understand the implications of ignoring data protection legislation. Full Story: Mobile Marketing Magazine

A mobile strategy is a must for advertisers in digital age

It’s no wonder that advertisers are shifting their media spend to target consumers’ smartphones. It’s estimated that in 2020 advertising spend on mobile devices will surpass the spend on all traditional media combined. This is an incredible shift. For decades, advertisers invested more dollars in television advertising than any other medium. Next year, it’s estimated that TV will take just 23.5% of the total media spend in the United States. If you were wondering why every network now has their own digital streaming service, that’s the reason. Full Story: Idaho Business Review

Why you need a modern strategy for mobile innovation

As mobile technology matures, organisations must look to the latest innovations to attract, engage and retain customers in a constantly evolving landscape. Do you have a strategy for mobile? In some ways, this seems like an odd question to ask in 2019. Mobile is now ubiquitous. Full Story: Telegraph.co.uk

Google: JavaScript SEO is not Dying, It’s Evolving

Google’s John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying. It’s certainly not dying, nor is it getting easier. If anything, JavaScript SEO is only going to get more technical as issues become more challenging to identify. This topic was brought up in a Google Webmaster Central hangout during a discussion about evergreen Googlebot. Full Story: Search Engine Journal

10 Awesome Paid SEO Tools That Are Worth the Money

SEO tools are the online marketer’s best friend. Without at least a few in-depth, data-mining, keyword tracking, research-handling superstars in your SEO kit, you may find it hard to compete in the content crowd. That’s because research, planning, and strategy are located at the bottom of the content success ladder. Full Story: Search Engine Journal

6 SEO Tactics Busy Entrepreneurs Shouldn’t Ignore

For entrepreneurs and small businesses, balancing myriad tasks as they scale their business, SEO is often put on the back burner. However, SEO is a critical ingredient to scaling growth, and can pay dividends: Successful search optimization helps increase web traffic and brand visibility, leading to broader reach, sales opportunities, and revenue. Full Story: Business.com

There Is No Single Way to Do SEO – Here’s Why

Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. Full Story: Search Engine Journal

Google and Apple have landed in the midst of a patent dispute

Certain Apple and Google phones could be removed from shelves as a result of a newly surfaced patent dispute between chipmakers GlobalFoundries and rival Taiwan Semiconductor Manufacturing Company (TSMC). GlobalFoundries, which is based in the US, has accused TSMC of stealing intellectual property and using the technology in products including the iPhone XS and Pixel smartphones. Full Story: Mobile Marketing Magazine

Four practical approaches to mobile and cross-channel retailing

The other aspect of mobile-led browserless commerce lies with image recognition. Research from visual commerce AI company ViSenze, which powers image recognition at fast fashion pureplay Asos, questioned more than 1,000 UK and US Gen Z and Millennial shoppers. Full Story: InternetRetailing

Twitter admits it may have shared users’ data without permission

Twitter has admitted to an accidental data glitch that may have collected and shared users’ information with advertisers, without permission to do so. In a blog post, Twitter explained that if a user clicked or viewed an advertisement for a mobile app or interacted with that app since May 2018, the app may have shared certain data with advertising partners. Full Story: Mobile Marketing Magazine

Nearly two-thirds of ad spend is thrown away on low quality location impressions

Poor quality data and mis-targeted location impressions mean that almost two-thirds of what is spent on location targeting is wasted, according Location Sciences. The location intelligence firm conducted an analysis of 500m digital location targeted impressions delivered in the UK and US from January to June 2019 and found that 65 per cent of spend was wasted. Full Story: Mobile Marketing Magazine

Yes, mobile video can replace TV

Today’s consumers are buried in their phones – and they’re not just scrolling, they’re pausing and watching. Mobile video now accounts for more than half of all video starts, with mobile plays growing in double-digit percentages and showing no signs of slowing down. Full Story: Mobile Marketing Magazine

Google to Discontinue the AdSense App for iOS and Android

Google is deprecating the AdSense app for iOS and Android in the coming months. By the end of 2019, the apps will be completely removed from all app stores. As Google discontinues the AdSense app, improvements will be rolling out to the AdSense mobile web interface. So there will be a better mobile browser experience to switch over to when the AdSense app is no longer available. Full Story: Search Engine Journal

5 MOST EFFECTIVE TIPS FOR WRITING MOBILE-FRIENDLY CONTENT

There is no doubt about the fact that a significant part of digital content is being viewed on mobile devices. The number of mobile readers has already outgrown the number of desktop-specific readers. No longer is responsive web design sufficient to cater to the needs of the mobile reading pattern, even if it may smoothly pass Google’s mobile-friendly test. You need to think deeper and work around all the aspects like text, videos, images, etc. which impact the user experience. Full Story: BBN Times

Progressive Web Apps versus mobile apps: What you need to know

As brands were figuring out the most effective ways of reaching people via their desktop computers, people were transferring their allegiance—and attention—to their mobile phones. This has posed new problems for companies, as they work to find the best way to create a mobile experience that keeps users engaged while making it easy for them to make it through every stage of the customer journey. Full Story: DigitalCommerce360