5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Full Story: MarTech Series

Tablets show high engagement for BTS campaigns

Mobile has become key for ad campaigns no matter the season, but during the recent back-to-school rush, mobile showed high engagement. Tablets, specifically, showed rates of engagement that many marketers and retailers may want to take note of. Full Story: BizReport

Hiring a Mobile App Marketing Agency vs. Doing It Yourself

You’re on the verge of success, got your mobile app idea and all. You’ve maybe even gone through the process of execution. What’s left to do is to take care of the marketing activities, and the big question rises above your head inside a cloudy bubble: should you hire a mobile app marketing agency or risk the “DIY online marketing approach”? Full Story: Influencive

Top 13 Google Ads Changes in 2018 and 2019

At last year’s annual Google Marketing Live event, the Google team let business owners and marketers know about the features and products that were about to roll out during 2019 for Google Ads. There was a lot to tell, as always when Google is in the mix. We’re going to look at the alterations and additions starting in 2018 and continuing into this year. Then we will explore this galaxy and beyond! Well, we will not be taking off into space, but we will take a peek at some of Google’s up and coming improvements. Full Story: TippNews DAILY

Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

2019 is a landmark year for marketers looking to leverage mobile marketing optimally. For the first time, consumers are more invested in mobile content compared to television. Mobile content consumption is at a steady rise, increasing from 3 hours 25 minutes in 2017 to 3 hours 43 minutes in 2019, and is projected to reach nearly 4 hours a day by 2021 in the U.S. Full Story: MarTech Advisor

7 Things To Consider While Redesigning Or Developing Your Mobile Application

Various versatile mobile apps are available in the market for both iOS and Android stores. The companies are always busy in meeting the constant UI-based needs of its customers. For this purpose, they opt for developing new applications or even go for redesigning as per the advice of the mobile application development team. Full Story: Irish Tech News

A mobile strategy is a must for advertisers in digital age

It’s no wonder that advertisers are shifting their media spend to target consumers’ smartphones. It’s estimated that in 2020 advertising spend on mobile devices will surpass the spend on all traditional media combined. This is an incredible shift. For decades, advertisers invested more dollars in television advertising than any other medium. Next year, it’s estimated that TV will take just 23.5% of the total media spend in the United States. If you were wondering why every network now has their own digital streaming service, that’s the reason. Full Story: Idaho Business Review

Why you need a modern strategy for mobile innovation

As mobile technology matures, organisations must look to the latest innovations to attract, engage and retain customers in a constantly evolving landscape. Do you have a strategy for mobile? In some ways, this seems like an odd question to ask in 2019. Mobile is now ubiquitous. Full Story: Telegraph.co.uk

Retailers, meet the future of mobile marketing

Do you know what the world’s biggest business mobile messaging platform will be in two years’ time? The answer is probably not what you’re thinking, but more on that shortly… On paper, mobiles have made it easier for retailers to reach customers, but in practice it’s harder than ever to get customers’ attention. Full Story: Retail Week

How to send a Google Calendar invite to anyone using the desktop site or a mobile device

Google Calendar, Google’s real-time management and scheduling feature that’s included with every Gmail account, is a great way to make sure your colleagues never miss a meeting. If you’ve created an event with Google Calendar and want to make sure your coworkers, friends, or family attend on time (and on the right day), sending out an invite is an easy way to ensure everyone is on the same page. Full Story: Business Insider

Consent is key for in-app messaging compliance and success

Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending messages, and you’ll soon understand the implications of ignoring data protection legislation. Full Story: Mobile Marketing Magazine

The Mobile Supply Chain: Six trends to watch

The final electronic logging device (ELD) mandate is looming. E-commerce sales are on a tear. The truck driver shortage persists. Customer preferences and expectations are changing every day. And, the notion of end-to-end supply chain visibility is still a far-off vision for some shippers. Any one of these challenges would keep a logistics manager up at night. Combined, they create unprecedented hurdles for those charged with keeping the area outside of the warehouse’s four walls running smoothly. Full Story: Modern Materials Handling

Mobile Marketing: Navigating the Modern Consumer

Today’s consumers set high expectations for brand all experiences and interactions, often being quick to turn their backs on a brand after one negative experience. To best reach customers, marketers should read on (!) to find out why mobile messaging (and other mobile-centric solutions) deserve a top spot in your 2020 marketing strategy. Full Story: MarTech Advisor

How mobile app companies can better communicate with their users

Organizations that offer mobile apps need to build and maintain relationships with their customers over the long haul. And one way of doing that is through communications. But mobile app companies have to run a fine line when it comes to notifying their customers with information about the app, its features, its updates, and other details. Too many communications, and users can easily feel inundated. Full Story: TechCrunch

A Beginner’s Guide to Starting and Marketing an App

If you’re building a mobile app for the first time, you no doubt have many questions: Is it worthwhile? Does it make sense? How will people know about it? I’ve helped build more than 100 apps in categories ranging from utility to social networking, so I field a lot of questions on the process from entrepreneurs. Here are the most common queries — and the answers. Full Story: Entrepreneur

Here’s the World’s First Country to Launch 5G Services

The concept of 5G-enabled smartphones is picking up globally. Many companies are making sure their networks and devices lead in terms of 5G readiness.Also known as fifth generation wireless, the technology succeeds the 4G, 3G and 2G systems. Full Story: Entrepreneur

Mobile Marketing, AdTech, and the Future (It’s More Than 5G)

The mobile marketing has consolidated in the last 5 years or so- there are clear centralized players where the money flows – namely the walled gardens and the open ecosystem. Jake explains all the elements of the ecosystem and how they work – a great segment to understand what’s what in mobile ad tech. Full Story: MarTech Advisor

7 Sure-Fire Tips to Increase Customer Experience On Mobile Devices

Delivering a great customer experience is not an option anymore, it has become an integral part of successful businesses. In fact, it can make or break your business. Customer experience is not limited to brick and mortar store. It has trickled down to e-commerce stores and even on to our mobile devices. Most businesses focuses on improving the user experience for their brick and mortar stores, online stores and website but end up neglecting the most important piece of the puzzle, mobile devices. Full Story: RecentlyHeard.com

10 reasons why Adobe Lightroom is the best mobile photo editor

Some would argue Adobe Lightroom is the very best photo editing app for smartphones, and there are plenty of reasons to agree. If you are like me, you will need more than the last sentence to be convinced, so let’s give you 10 reasons why Lightroom is the best mobile photo editor around. Of course, the app isn’t without flaws, so we will also talk about its shortcomings. Full Story: Android Authority

Mobile Marketing Strategies & Trends: Key Learnings from the First Half of 2019

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. Full Story: MarTech Advisor