Uber tests feature to enable in-app audio recording when you feel unsafe

Uber appears to be testing a feature that would enable riders to record audio using their smartphones and send it to Uber if they feel uncomfortable during their journey. The feature is likely a response to the widespread criticism the app has received for its approach to dealing assault complaints and its reported subsequent failure to refer complaints the police. Full Story: Mobile Marketing Magazine

How do you make a honey badger care? Strategies for advertising to Gen Z

Gen Z consumers are changing the landscape of marketing, and brands that don’t adapt will get left behind. Here’s how you can change your campaign accordingly – and an example of a surprising, fun, advertising campaign from a global giant. Full Story: Mobile Marketing Magazine

5 reasons why you should never forget to A/B test

In fast-paced CRM teams, it’s easy to feel the pressure when it comes to rolling out highly personalised and engaging campaigns globally, across email, SMS, push notifications, in-app messages, web messages (the list goes on…). It’s also incredibly easy to lose focus on those ever-important business objectives, especially with so much change at play. Full Story: Customer Think

How to change your YouTube language on a computer or mobile device

Whether you’re looking for recipe demonstrations, music videos, or even updates from your favorite vloggers, YouTube has something for everyone — no matter where you’re from or what language you speak. Full Story: Business Insider

Out There Impact takes mobile campaign to promote Sustainable Development Goals global

Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030. Full Story: Mobile Marketing Magazine

Mobile remains a disruptive force for marketers

Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile Marketing Association (MMA). Full Story: Warc

Why mobile gaming is great for brands

What a difference a year makes: One year ago, Netflix was worried about WarnerMedia, Disney/Fox and Amazon taking away market share with their video streaming services. Now, in 2019, who is Netflix most worried about? None of these. No, Netflix claimed: “We compete with (and lose to) Fortnite, more than HBO.” Full Story: Mobile Marketing Magazine

Businesses are seeing growing advantages from implementing digital assistants – report

The Capgemini Research Institute has released its newest report, Smart Talk: How organizations and consumers are embracing voice and chat assistants, which highlights the growing need for businesses to have chat bots and assistants readily available to consumers. Full Story: Mobile Marketing Magazine

Most consumers don’t trust search results

As Google celebrates its 21st birthday, it’s been revealed that the majority of consumers begin turn to search engines first when looking for products and services, despite most of them not having trust in the results. Full Story: Mobile Marketing Magazine

An App Is Not Enough: Mobile Personalization Is Paramount

Deloitte says the average person checks their phone 52 times each day, while global tech insurance company Asurion estimates a figure closer to 80. While that number may fluctuate depending on the source, one thing is for sure: we check our phones constantly. Full Story: eMarketer

Do you want to boost conversions? Here is the success mantra to achieve!

Technology has certainly taken a quantum leap to touch perpetually all aspects of our lives and maybe beyond. Digital Marketing is the most incredible thing that has happened in the digital era. It has leapt the traditional marketing methods which were prevalent until a decade ago, where the boundaries were limited to newspapers, radio or television broadcasting and that too for those who could afford it. But if we see today’s scenario, digital marketing is the fasting and cheapest medium to send across your message. Full Story: Promotion World

Google Is In A Giving Mood With Its App Campaign Rethink

Google giveth and Google taketh. The world’s biggest search engine can make or break an advertising campaign, and, luckily for digital marketers, Google is in a giving mood. The platform’s July changes to Google App campaigns marked expansions to value bidding, similar audiences, ad groups and iOS ad inventory. Full Story: AdExchanger

Push notifications: Five best ways to maximise engagement

Push Notifications one of the most effective ways of driving recency, frequency and higher mobile app engagement.  Used well, push notifications, and in-app messages, can drive up to 20 per cent greater app engagement, reduce attrition and drive more profit from your apps. Full Story: Mobile Marketing Magazine

Out There Impact takes mobile campaign to promote Sustainable Development Goals global

Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030. Full Story: Mobile Marketing Magazine

3 Ways to Improve Mobile App Scores

As mobile banking continues to expand and evolve, mobile app ratings are one of the most important factors driving consumer discovery and conversation. According to an Apptentive study, 79 percent of consumers check ratings and reviews before downloading an app and 53 percent check before updating an app. Full Story: ABA Banking Journal

Top 10 B2B Display Advertising Strategies for 2020 and Beyond

There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further from the truth. Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Full Story: MarTech Advisor

The Future of Digital Advertising: How “Mobile-first” is turning into “Mobile-only”

While “mobile-first” is among the most important trends in the past decade, a “mobile-only” mindset is emerging for marketers and consumers alike. More and more users, and potential consumers, are skipping desktop or laptop computers and going straight to mobile devices, especially in rapidly developing marketplaces in Southeast Asia and Africa. Full Story: MarTech Advisor

Snapchat lengthens video ad limit to 3 minutes

Snapchat is lifting the limit on video ads to three minutes from 10 seconds, giving marketers a chance to tell a longer brand story in the image-messaging app, per an announcement shared with Mobile Marketer. Snapchat will still let app users skip past ads they don’t want to watch, leaving the user experience (UX) unchanged.​ Full Story: Mobile Marketer

Foot Locker Invests in Mobile Video Commerce Platform Ntwrk

Foot Locker Inc. has invested $3 million in Commerce Media Holdings LLC, which does business as Ntwrk, a video-based shopping app that works with celebrities and brands to sell limited-edition merchandise. Foot Locker’s investment closes Ntwrk’s Series A round at $10 million. The financing round also includes capital from Live Nation Entertainment Inc. and the rapper Drake, Ntwrk said. Full Story: Wall Street Journal

Google snatches app marketing crown from Facebook

Google is now the largest player in the app marketing space, leapfrogging Facebook in the total number of attributed installs for the first time, according to mobile attribution and marketing analytics firm AppsFlyer. Full Story: Mobile Marketing Magazine