Top Mobile App Development Trends to Watch for in 2020

Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Full Story: Business 2 Community

Humanity’s Future and Mobile Technology.

Human beings have come a long way over the centuries. Throughout time, we’ve always looked for the most convenient and reliable way to communicate – whether it was through drums and horns, smoke signals, letters, or even in-person conversation. The rise of the digital world has given way to better opportunities for communication than ever before. Full Story: Thrive Global

Instagram has one of the highest levels of ad effectiveness – report

Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. For the study, Kargo partnered with Tobii Pro Insight, which uses eye-tracking technology to determine what ads are being remembered by consumers, and which ones are being easily forgotten. Full Story: Mobile Marketing Magazine

Apple should do for news in Safari on mobile what Google has done for news in Chrome

He proposes switching the default search engine from Google to DuckDuckGo — unlikely given that Google pays Apple $12 billion a year for that position — and adding some user-friendly tips for those new to Apple’s apps. Fine enough. But he also mentions one idea that, while perhaps of marginal importance for end users, would be significant for publishers: Full Story: Nieman Journalism Lab

What iPhone 11? Microsoft Says Android Is the Best Mobile Operating System

Microsoft embracing Android is certainly unexpected, but Panos Panay, the chief product officer at Microsoft, said recently that this was a natural thing to do simply because Android is the best mobile operating system. Full Story: Softpedia News

Is Flutter the future of Android app development in 2023?

The omnipresence of Android has been drawing the attention of smartphone users. Known as an open source software stack, Android is a leading platform that paves the right pathway for proper customization of both hardware and software choices. This further allows developers to curate impeccable applications and services. Android is the center of attraction for all users trying to acquire the best features through their smartphones or gadgets. Full Story: JAXenter

Most Effective Performance Marketing Campaign

Ahead of our 2019 Effective Mobile Marketing Awards, staged in partnership with our headline partner Dynata, and our partners DAX and TabMo, we’ll be previewing the nominees in each category,giving you a glimpse at the high quality of entries we’ve seen this year. In today’s preview, we look at the best performance marketing campaigns. Full Story: Mobile Marketing Magazine

Apple Changes Its Strategy: One Cheap iPhone To Rule Them All

Just last month, Apple (AAPL) unveiled the latest generation of its iPhones. There wasn’t much new information here. It’s interesting that Apple, as expected, has decided not to increase the price this time. Since the sixth generation, it was always the case that Apple increased the price of every new iPhone generation. But the iPhone 11 Pro Max now costs just as much as the iPhone XS Max and the iPhone 11 Pro is no more expensive than the iPhone XS. Full Story: Seeking Alpha

How to Maximize Value from Push Notifications Strategy?

Taking the merit of a push notification marketing strategy is an effective method when it comes to providing users with a variety of actionable value. However, most of the time, these messages are not only convenient to the users but also of high importance for top brands. So, why not switch to push notification? Full Story: MobileAppDaily

How to Increase Sales with Phone Marketing in 2019

When you think of reaching out to your audience in 2019, you likely think of email, social media, and live chat. Phone marketing is a lost art, right? Not quite. In fact, it’s still possible to generate leads and skyrocket your sales by encouraging phone conversations between your representatives and customers. Full Story: Business 2 Community

Verizon inks programmatic native deal with Apple News

Verizon Media has penned a deal with Apple to serve programmatic native ads in Apple News and Stocks across iPhone, iPad, and Mac in Australia, Canada, and the UK. Native placements, which are available through the Verzion Media naïve marketplace and DSP, can be run in-feed via the ‘Today’ tab; in-stream, through publisher channels and articles; or between articles when people are swiping between content. Full Story: Mobile Marketing Magazine

10 Mobile Trends To Watch Out For In 2020

While all eyes are on 5G in 2020, there are plenty of other reasons to expect it will be a huge year for the mobile arena. Foldable and dual-display devices are also looking to take off in a major way in 2020, while the potential launch of Apple’s iPhone-connected AR headset is another possible highlight. Meanwhile, in the business world, the revival of BYOD (bring your own device) efforts and a greater focus on mobile security and Unified Endpoint Management are other key themes in mobile to look for next year. Full Story: CRN

How to improve mobile user engagement

Mobile user engagement is something you should aim to continually improve. So, let’s be clear what’s meant by the term mobile user engagement. In mobile marketing, engagement is the term used for an interaction between a user and an app. And, it’s measured by examining analytics. Full Story: Mobile Marketing Magazine

8 mobile apps that protect your phone’s privacy, because no, you’re not doing enough

You’re using a PIN to lock your phone, and you’re avoiding suspicious emails and apps, right? That’s a good start to protecting your privacy on your smartphone. But if you’re concerned about the rising tide of mobile phone hacks and massive data breaches in the news, there’s more you can do to lock down your most personal piece of technology. Full Story: CNET

Google’s Datally app for saving on mobile data is dead

Google’s data-saving app, Datally, has disappeared silently from the Play Store after two years since its release, noted the eagle-eyed folks at Android Police. The app, launched in 2017, helped you keep a tab on data used by different apps and find Wi-Fi hotspots near you. AP’s report notes the app is active for current users, but it’s not compatible with Android 10. Full Story: TNW

Why Mobile App Security is Like a Rubik’s Cube

As of 2018, more than 194 billion applications had been downloaded from app stores, according to Credence Research. The global mobile app market was valued at $109.67 billion in 2018 and, at the time of the report, was set to see a 15.60% compound annual growth rate during the forecast period (2019-2027), according to the firm. Full Story: DevOps.com

How To Make An Email Marketing Campaign More Mobile-Friendly: 11 Actionable Tips

With the increased use of mobile devices across the globe, marketing campaigns need to rush into adapting their styles of delivery. Email campaigns have proven exceedingly useful to reach out to consumers and develop leads. However, the change in format from reading on a desktop to reading on a mobile screen has already negatively influenced how users see email marketing campaigns. Full Story: Forbes

Fake mobile app fraud tripled in first half of 2019

In Q2 2019, RSA Security identified 57,406 total fraud attacks worldwide. Of these, phishing attacks were the most prevalent (37%), followed by fake mobile apps (usually apps posing as those of popular brands). Full Story: Help Net Security

How To Use Amazing Mobile Tracker Apps To Monitor Your Phone Location

How often have you tracked a cab arriving to pick you up at your location? How often have you asked your friend to share their live location on WhatsApp when you are waiting for them? The world has indeed got smarter and it is now possible to track a moving object anywhere in the world from busy Manhattan to the most remote locations in the Sahara Desert. Full Story: Business 2 Community

Sony 360 Reality Audio coming to mobile phones, Amazon Echo Studio this fall

Sony’s latest surround sound music format, 360 Reality Audio, will be coming to iOS and Android mobile devices and the Amazon Echo Studio smart speaker in late fall. Approximately 1,000 songs will be available at launch through Amazon Music HD, Deezer, Tidal and live music service Nugs.net, with more songs coming in 2020. The format will feature music from the three major labels, Sony Music Entertainment, Universal Music Group and Warner Music Group, in addition to concerts from Live Nation. Full Story: CNET