5 Ways to Boost Your Mobile Marketing Strategies
Those same marketers, though, are building their mobile websites without accurate knowledge of their customers’ mobile preferences. If there were ever a time to start doubling-down on mobile marketing efforts — and getting better at it — it’s now. And Gartner’s not the only one who’s saying so. Full Story: CMSWire
It’s Not Too Late to Add Text Messaging to Your Marketing Strategy
Worldwide, 560 billion text messages are sent each month. The average person sends and receives five times as many texts compared with the number of phone calls each day, according to mobile intelligence firm Informate. And on average, Americans spend 26 minutes per day texting compared to 21 minutes per day calling. Full Story: Destination CRM
Mobile snags 70% of all paid search impressions in Q3, study finds
More than half (54%) of search ad spending went to mobile platforms in Q3, up from 50% in the prior quarter. Advertisers followed the audience migration from desktop to mobile devices with the shift in paid search ad spending, according to a study that marketing technology firm Kenshoo shared with Mobile Marketer. Full Story: Mobile Marketer
7 new trends for better email and mobile marketing
Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own? Full Story: Marketing Land
5 Effective Writing Styles for Promotional Text Messages
The rapidly growing industry of mobile devices gives more room for mobile marketers to sneak their promotions in, thus creating newer Mobile Marketing channels. As opposed to the newer channels that still have to establish themselves, SMS Marketing has proven to be one of the most effective ways to promote a product. Full Story: AiThority
3 key benefits of mobile banking in 2019
It’s something many of us are already doing. We login to our mobile banking app to deposit a check, pay back a friend and check our account balance. The allure, of course, is its convenient real estate: Our smartphones are usually near us at all times and a mobile banking app can help us quickly take care of a wide range of troublesome to-dos whenever we wish. Full Story: Bankrate.com
Windows 10X Leaks Show A Mobile OS World I Want No Part Of
Maybe I’m just getting older and more cynical, releasing my fully-evolved inner Luddite. I’ve been using Windows since version 3.1 and with that comes a bit of stubborn resistance to any updates. After suffering through operating systems like Vista and using every Windows OS before and since, my eyes hit a hard roll when I saw leaks for the new Windows 10X OS for foldable PCs and eventually laptops. Full Story: Forbes
Apple Pay is the top mobile payment platform in the US
Five years after its debut, Apple Pay is the leading US mobile payment platform for in-store purchases. A new report from eMarketer claims that Apple Pay has been the most used platform for mobile payments in the past year, surpassing the Starbucks mobile app which was (oddly) the US leader until recently. Full Story: GSMArena.com
5 Proven Strategies for Ramping Up Your Mobile Coupon Marketing Program
Consumers love mobile coupons. As research suggests in a mobile coupon survey of more than 1,500 U.S. consumers, nearly half indicated they would prefer to receive mobile coupons over paper coupons. The United States is one of the largest smartphone markets in the world, with some 96% of people owning a cellphone. Full Story: Street Fight
Seven Tips to Increase Mobile Conversion Rate
Do you notice how slow your mobile conversion rate is becoming compared to those visiting via desktop computers? While this might seem meaningless, it’s actually crucial to focus on your mobile users, as the number of people using their mobiles increases each day! Full Story: What Mobile
Mobile Marketing For Photographers: Top 7 Campaign Strategies
In 2015, a survey revealed that 92% of adults own a smartphone and 59% of them prefer mobiles over desktops or laptops. Think about it: whether you’re out in public or sitting in a room with a group of friends, the one thing you are bound to do is check your phone every so often. Full Story: Baltimore Post-Examiner
6 Ways to Adapt Your Mobile Learning Strategy to the Needs of Modern Learners
Smartphones have been part of our lives for over a decade now. These little computers in our hands have put the world at our fingertips; from the ability to access Google Maps to tracing a health tech company that specializes in finding cures for rare diseases. Your mobile device is also an access point for mobile learning. Mobile learning, defined as education or training conducted using portable computing devices such as smartphones or tablet computers, is only viable if you give the following points serious consideration. Full Story: The Tech Edvocate
How Progressive Web Apps Will Change Online Business
Mobile technology is redefining the online consumer experience. A few years ago, the steady proliferation of mobile users was overlooked by many brands. Today, mobile users can no longer be ignored, since they account for over 52% of all internet traffic. Brands need to understand the latest trends in mobile marketing to reach customers effectively. Many brands are investing in progressive web apps (PWAs). Full Story: Forbes
8 Tips for More Secure Mobile Computing
Security professionals often talk about the importance of enlisting users as allies in the battle for better security. When it comes to mobile security, that alliance must be a working reality rather than a managerial dream — namely because these handheld machines are typically employee-owned, thus placing their use and precise configuration out of the hands of enterprise IT. Full Story: Dark Reading
The Challenges of Using Mobile Robots
Automated guided vehicles (AGVs) have been an industry staple since 1953. However, their reliance on environmental markers and the fact they follow a pre-determined route, means AGVs are best suited to working in structured environments in the absence of humans. Here Jonathan Wilkins, director at automation equipment supplier EU Automation, discusses the rise of mobile robots and what challenges need to be faced for their widespread uptake. Full Story: EHS Today
How Beacons And Mobile Are Fueling Commerce Innovation
That technology promises to play a bigger role this holiday shopping season, according to an analysis. “Many retailers use beacons now, but they’re almost always hidden,” that report said. “There’s really no reason for beacons to be hidden. By being more transparent with in-store technology, brands can help dispel some of the negative connotations around ‘push marketing.’ Full Story: pymnts.com
How to Choose the Right Pricing Strategy for your Mobile App Project
For every Apprenuer, building a great mobile application takes center stage. Since the app development process has been repeatedly talked about, a considerable amount of time and effort is spent on discovery, design, and development. Full Story: Appinventiv
Instagram launches new series content tool for IGTV creators
Since being launched in 2018, IGTV, Instagram’s long-form video platform, has accumulated a large creator base with loyal fans that look forward to new videos each day. Today, Instagram is rolling out a new series content tool for those creators, which will allow them to organize their videos into a series, with a consistent title and theme. Full Story: Mobile Marketing Magazine
Verizon To Offer Customers A Year of Disney+ For Free, Upstaging Quibi’s T-Mobile News
A new front has opened in Hollywood’s streaming wars: mobile devices. Telecommunications giant Verizon said it would offer certain wireless customers a year’s free access to the Disney+ streaming service, an announcement that comes in the same week that Quibi said it had reached a deal with the smaller rival carrier, T-Mobile. Full Story: Forbes
Study: Which digital ad formats are most effective?
A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Full Story: Marketing Land
