SMS Marketing Is Making a Comeback
SMS messaging is now regarded as an “old” form of communication, but the art of SMS marketing is making a comeback all the same, particularly in the B2B space. According to recent data, amongst B2B marketers, SMS messaging increased by 197% between 2015 and 2017 alone. Full Story: CMSWire
Google launches Shopping Ads on YouTube home feed and search results
Google has introduced Shopping ads to the YouTube home feed and YouTube search results. Google has also made YouTube video ads more visual and interactive, giving viewers useful and actionable information such as store location, interest forms and additional calls-to-action to help drive more conversions. In the coming months, sitelink extensions will become available for TrueView for action ads. Full Story: Mobile Marketing Magazine
Messaging 101: Mastering the art of customer conversation in the digital age
Human beings have been communicating for millennia. There are many theories about how – and why – we do it, but what is undisputed is that, just as mankind has evolved over time, so we have developed progressively sophisticated tools and methods for connecting with one another. Full Story: Mobile Marketing Magazine
A majority of marketers have a budget for executing personalized messaging
Global performance marketing agency Merkle has just released its Q4 2019 Customer Engagement Report, which revealed 86 per cent of marketers have a set budget to perform personalized messaging. For the study, Merkle interviewed 200 participants from major North American brands, across industries such as retail, high-tech, financial, travel, media and entertainment, health, and nonprofit. Full Story: Mobile
The Google News mobile app now supports bilingual users
Google News is going bilingual. The company announced this morning a new feature that will allow users to update their Google News settings to support two languages instead of one, in an effort to better serve the more than 60% of people worldwide who speak and read news across two or more languages. Full Story: TechCrunch
Intent Marketing, Then and Now
Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century, which allowed advertisers to target consumer audiences based on their demographics, education, political preferences and interests. Early brand marketers realized that they could differentiate from their competitors by speaking to the right audiences rather than just the biggest ones. Full Story: Business 2 Community
Number of smart homes in Europe and North America to more than double by 2023
There will be over 140m smart homes across Europe and North America in 2023 as more people embrace technology aimed at making their home lives easier, according to the latest estimates from Berg Insight. This breaks down to 83.2m European homes and 60.3m North American homes. Full Story: Mobile Marketing Magazine
TikTok rolls out Share to TikTok SDK with seven launch partner apps
TikTok has launched its ‘Share to TikTok’ SDK, the first feature released as part of the TikTok for Developers program, which will introduce new tools for third party apps and developers to integrate with TikTok. Full Story: Mobile Marketing Magazine
Top five challenges brands face in mobile marketing
At this week’s Mobile Marketing Magazine Programmatic for Brands Summit, 50 brands from a huge range of verticals gathered together to discuss challenges and share best learnings in mobile advertising. I was fortunate enough to be able to share some best practice programmatic optimisation techniques that we see our sophisticated customers deploying. Full Story: Mobile Marketing Magazine
Five tips for effective mobile messaging
Engaging your app’s users with mobile messaging is one of the most powerful forms of direct marketing in the app industry today. Mobile message marketing can reach your entire user base, even when accounting for different time zones, in different countries. Full Story: Mobile Marketing Magazine
Why are mobile conversion rates lower than desktop?
Smartphone traffic now accounts for the majority of visits to retailers, but mobile conversion rates lag behind desktop. We take a look at the reasons for this. A decade on from the release of the first iPhone, mobile shopping is massive. Much of this is thanks to Apple, and the many smartphones which followed, but there are still obstacles for retailers to overcome. Full Story: The Drum
How To Improve Your Lead Conversion Strategy
On average and across every industry, lead conversion rates are abysmal. This tough reality can prove true regardless of how you define “conversion” — whether it’s simply getting a booked appointment or turning them into a paying customer. In fact, data (paywall) from Statista showed that e-commerce sales conversion rates in quarter one of 2018 were as low as 1.79% for website visits on mobile phones. Full Story: Forbes
Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet
Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That’s 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet. Full Story: Forbes
Uber Money: How Big Tech is reinventing mobile payments
Ride hailing app Uber has taken a deep dive into financial services. On Monday, it launched a new digital payments service, Uber Money, aimed—initially at least—at its four million drivers. The move places Uber alongside other companies racing to capture the mobile payments market, including Facebook, Telegram and Kik. Full Story: Decrypt
T-Mobile Is More Confident Than Ever About Sprint Merger
T-Mobile (NASDAQ:TMUS) reported third-quarter earnings results earlier this week, and of course the looming merger with Sprint (NYSE:S) was on everyone’s minds. Merger-related costs continue to add up: $159 million in the third quarter with another $125 million to $150 million expected in the fourth quarter. Full Story: Motley Fool
Samsung Q3 profits drop, but mobile division excels
Samsung is the latest company to issue its Q3 financial report and the results show a 56% decrease in year over year operating profits. During the July-September period, the company racked in just KRW 7.78 trillion ($6.58 billion) in profits down from KRW 17.57 trillion ($15.04 billion) last year. The sizeable drop is caused due to the slumping semiconductor market and weak demand for memory chips. Full Story: GSMArena.com
With Yellow Velo, it set out to gain a better, enriched, and actionable view of customers’ behaviour through taxonomy data insights; create interactions and mobile-first experiences which enabled the cinema to learn more about customers; and develop communications and mobile-first experiences that were data- and context-driven to increase engagement. Full Story: Mobile Marketing Magazine
Digital marketers failing to measure the effect of their campaigns on brand metrics
Less than 25 percent of digital campaigns are being measured using brand uplift studies, and the majority of brand effectiveness measurement is conducted by media owners to justify spend, as opposed to independent research for brand-led strategic planning. Full Story: Mobile Marketing Magazine
Yext launches Yext Answers to help brands take control of the search process
Yext, which helps businesses return the correct data when people search for information on their physical locations, has launched Yext Answers. The company says it turns any brand’s website into a powerful search engine capable of answering consumers’ questions directly with brand-verified answers. Full Story: Mobile Marketing Magazine
WhatsApp blames — and sues — mobile spyware maker NSO Group over its zero-day calling exploit
WhatsApp has filed a suit in federal court accusing Israeli mobile surveillance maker NSO Group of creating an exploit that was used hundreds of times to hack into target’s phone. The lawsuit, filed in a California federal court, said the mobile surveillance outfit “developed their malware in order to access messages and other communications after they were decrypted” on target devices. Full Story: TechCrunch
