Most Retail Banks Score Poorly for Digital Marketing

Fintechs and other challenger brands have been outdistancing many traditional financial institutions in key aspects of digital marketing efforts, according to a Gartner financial marketing study. The research also finds that financial comparison shopping sites like NerdWallet, Credit Karma and Points Guy have been grabbing more attention in Google search than financial institutions’ own sites, cutting many brands off from some potential sales opportunities. Full Story: The Financial Brand

5G is on track in China, but will it pay?

Have questions about 5G, billed as “a capital improvement project the size of the entire planet” and “a quantum leap compared to 4G” in terms of mobile communications? Nearly every question you might think to ask is covered in ZDNet’s What is 5G? The business guide to next-generation wireless technology–except one: When are we going to get this magical 5G, particularly in the world’s largest mobile market (China)? Full Story: TechRepublic

Impact Expands Mobile Partnership Capabilities

These capabilities give mobile marketers better access to the emerging partnership economy, helping them not only identify new growth opportunities beyond search and display ads but also manage these new partnership lifecycles from discovery and recruitment to optimisation. Full Story: B&T

Why Messaging is the Next Big Thing for Restaurants

The restaurant industry is notoriously competitive, with razor-thin profit margins. Adapting to new technology is imperative for businesses to succeed and cater to a generation that’s grown up online, and this technology must be implemented across many different departments, from operations to marketing. Full Story: QSR magazine

We Must Bridge The Gap Between Attribution And CRM In Mobile Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s. And at a time when banner ads generated 20% click-through rates, that was both promising and exciting. Full Story: AdExchanger

How to Boost Mobile App Downloads and Motivate Holiday Shoppers

As retailers scramble to finalize their plans and offers for the 2019 peak holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. You need to make sure your apps will not only deliver performance and the customer experience shoppers have come to expect, but find ways to increase app downloads prior to Thanksgiving and Black Friday. Full Story: Multichannel Merchant

5G Will Reshape Advertising Data

5G was designed to enable a more connected world. The next-gen mobile network takes connectivity to a whole other level that extends well beyond the mobile phone – and that includes the ways in which marketers connect with consumers. Full Story: AdExchanger

Costcutter adds audio to its mobile ad campaigns through TabMo

UK convenience store chain Costcutter is using audio messaging to target consumers and drive store visits, a ‘first’ for the UK convenience sector. It’s linked up with mobile ad tech firm TabMo to add sound to its advertising output. Full Story: Mobile Marketing Magazine

5 Mobile Device Marketing Strategies for Your Small Business

The best marketing goes where the customers are, and if you’ve left the house at all in, say, the last five years, you know that everyone is on their phone. That’s a trend that shows no signs of reversing. A recent study found that almost three-quarters of internet users will go online solely through their smartphones by 2025, meaning that if you want to reach them you need to shift your resources toward the mobile market. Full Story: Business.com

Apple pulls Instagram ‘stalking’ app Like Patrol from the App Store

Apple has removed an app that allowed users to monitor Instagram users’ activity form the App Store. Like Patrol charged users a fee to notify them which posts their friends had liked and who they had recently followed. Instagram tried to close the app down last month, accusing it of scraping its users’ data without their consent. Full Story: MobileMarketing Magazine

What’s Working Right Now In AR Marketing

The world saw a myriad of innovative augmented reality campaigns: from Net-A-Porter’s AR pop-up window shop to the recent Disney and YouTube AR make-up experience for the roll-out of Maleficent: Mistress of Evil and the latest Panera Bread AR ad unit for mobile that allows customers to rotate a menu item and share on social media. Another big plus—the tech is maturing quickly, and all the major tech giants–Apple, Facebook and Google– invested heavily in AR in 2019. Full Story: AList

WhatsApp Business adds catalogs feature

WhatsApp has launched a feature for businesses to make easier for consumers to learn more about their products and services. Catalogs provide a mobile storefront for businesses to show off what they have to offer. In the past, businesses had to send product photos of products one at a time and provide information each time. Full Story: Mobile Marketing Magazine

WhatsApp Business adds catalogs feature

WhatsApp has launched a feature for businesses to make easier for consumers to learn more about their products and services. Catalogs provide a mobile storefront for businesses to show off what they have to offer. In the past, businesses had to send product photos of products one at a time and provide information each time. Full Story: Mobile Marketing Magazine

WhatsApp’s latest feature, Catalogs, caters to small businesses skipping the web for mobile

WhatsApp is expanding the capabilities of its dedicated app for business owners who want to reach their customers on smartphones. The Facebook-owned company is today introducing to the WhatsApp Business app a new “catalogs” feature that will allow the businesses to showcase and share their products and services to potential customers, who can browse photos, view prices and read product descriptions to help inform their purchase decisions. Full Story: TechCrunch

Consumers want to see ads next to high-quality content, and are more likely to engage

The vast majority of consumers feel that placing ads next to high-quality content is important, with a number of them more likely to engage with ads that are surrounded by content of higher quality, according to digital ad verification firm Integral Ad Science. Full Story: Mobile Marketing Magazine

Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking

We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. The problem for many however is knowing which metrics to monitor and when we’re unsure we turn to the obvious examples such as total sessions, total users, search rankings and conversions. Full Story: Business 2 Community

Why in-app advertising is the new go-to

Think about how often you use your mobile; what percentage of that phone time is spent using apps? New research suggests that it can be as much as two hours and 57 minutes per day per person. Recent reports meanwhile also suggest that the global in-app advertising market was valued at $82bn in 2017 and is projected to reach $258bn by 2025. Full Story: The Drum

YouTube shopping ads expand to mobile app

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector. On mobile, users will be able to scroll through a carousel of “Suggested Products” that will appear between videos on the home page or at the top of the search results. Full Story: Netimperative

Top five challenges brands face in mobile marketing

At this week’s Mobile Marketing Magazine Programmatic for Brands Summit, 50 brands from a huge range of verticals gathered together to discuss challenges and share best learnings in mobile advertising.  I was fortunate enough to be able to share some best practice programmatic optimisation techniques that we see our sophisticated customers deploying. Full Story: Mobile Marketing Magazine

Mobile path to purchase marketing: Moving customers from online to offline

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. How could they be sure that someone who walked into a physical store was in fact influenced by seeing an ad on their mobile? Full Story: Marketing Interactive