How digital marketers can drive CX in the mobile-first era
We live in a mobile-first world. As of 2019, there are 3.3 billion active smartphones globally. In the U.S. alone, the number of users who access internet via their phones exclusively is soon to reach 50 million; this shift is expected to only accelerate with the spread of 5G in North America. In terms of global usage and growth, the next billion users are predicted to be mobile-only. Full Story: Retail Customer Experience
3 Tips To Boost Mobile Conversions (And Why You Should)
Is your website optimized for mobile? If the answer is no, you’re in for a rude awakening. It bears a lot more importance than some online businesses think, so if you haven’t taken the steps to make your website and its content more mobile-friendly, you’re missing out on sales, new customers, and pushing visitors down the conversion funnel. Full Story: Business 2 Community
Gmail app adds AMP for Email support for Android and iOS
Google has announced that the Gmail app for Android and iOS will be rolling out support for AMP for Email, the dynamic content feature that allows users to interact directly within emails. The update is available to all G Suite editions and will be set to “on” by default. Users viewing emails through a third-party app will receive a static version of the email. Full Story: Marketing Land
3 UX Best Practices for Capturing Mobile Audiences and Building Trust
User experience–known simply as UX–is generating a lot of buzz these days, both as a field and as a guiding principle for web-based media. That’s because if your digital content fails to follow UX best practices, it may be considered undesirable or difficult to navigate by your users, leading them to dismiss it and your brand. Full Story: The Content Standard by Skyword
The Future of Mobile App Development: 5 Trends for 2020
Mobile apps not only continue to be an in-demand technology amongst users but are also currently re-shaping the way many businesses operate. Statistics indicate that by 2022, annual mobile app downloads will reach 258 billion—a 45% increase from 178 billion downloads in 2017. Full Story: G2 (blog)
The Ultimate Guide to Mobile App Customer Support [2020]
To most of you, a question like “what makes a good mobile app” seems to be a crucial one during the app development process. And yes, it is crucial. But there is one more thing that is equally significant, and that is the mobile app support and maintenance. Full Story: MobileAppDaily
Apple launches a dedicated mobile app for its developer community
Apple today is introducing a new resource for the over 23 million registered members of its developer community, with the launch of a dedicated Apple Developer mobile app. The new app is an expansion on the existing WWDC app for Apple’s Worldwide Developer Conference, which it will now replace. Instead of only including information about the developer event itself, the app will expand to include other relevant resources — like technical and design articles, developer news and updates, videos and more. Full Story: TechCrunch
Four must-have mobile app KPIs
Mobile app KPIs are so important and yet often they are not defined clearly. At Kumulos, we like to ensure that mobile app owner’s know what to measure to make sure they have the analytics to help them boost engagement. To help, we’ve pulled together the four must-have mobile app KPIs. These are the most important things you need to regularly track to make sure you drive mobile app success. Full Story: Mobile Marketing Magazine
FREE Mobile Marketing Workshop for Local Business
This workshop is ideal for small business owners or individuals interested in learning how to do easy marketing through their own phone. At the end of the workshop, participants will understand how to use free mobile app promotions, interviews, photography, videos and social media to promote their business. Full Story: Patch.com
Apple and Salesforce ignite productivity and learning on the best devices for business
Apple and Salesforce announced the launch of two flagship apps: the redesigned Salesforce Mobile App and new Trailhead GO learning app, delivering rich customer experiences with features exclusive to iOS and iPadOS. The companies also announced the next-generation Salesforce Mobile SDK, empowering developers to easily build and deploy native apps for iPhone and iPad on the Salesforce Platform. Apple and Salesforce had announced a strategic partnership at Dreamforce 2018. Full Story: ClickZ
Gift guide: The best gifts for mobile users
Make shopping for the mobile user in your life easy with this handy and geeky gift guide, which includes stocking stuffers. You’ll find laptops, headphones, portable chargers, and more in this list. Full Story: TechRepublic
The best company to build a mobile app for your business
The company has a long list of successful Android and iOS app projects under its belt – which range from corporate and commercial mobile apps to e-commerce and consumer-facing platforms. Full Story: ITWeb
Microsoft winds down its bigger plans for Cortana with mobile app shutdown
At Microsoft’s Ignite conference this month, the company announced a new vision for its personal productivity assistant, Cortana — one which aimed to make it more useful in your day-to-day work, including email, but one which also saw Microsoft scaling its ambitions back from Cortana as a true Siri, Alexa or Google Assistant competitor. Full Story: TechCrunch
Why Mobile Marketing Market On a verge to Create Booming Growth Cycle?
A latest study released by HTF MI on Global Mobile Marketing Market covering key business segments and wide scope geographies to get deep dive analysed market data. The study is a perfect balance bridging both qualitative and quantitative information of Mobile Marketing market. The study provides historical data (i.e. Volume** & Value) from 2013 to 2018 and forecasted till 2025*. Full Story: Daily Market Insight
Here’s What It Takes To Create A Successful Mobile Phone Game
At a time when people have thousands of choices when it comes to playing games on one’s mobile phone, how do you create something that stands out from the rest? Damini Pahwa, co-founder and chief executive officer at Appsoleut Coders, has a checklist that could go a long way in helping create a successful game. Appsoleut is a gaming studio based in Gurgaon. Pahwa said their games have had about a 100 million downloads. Full Story: Entrepreneur
Telstra Warns 5G Scare Campaign Is Growing
Telstra has also asked the government in its submission to parliamentary inquiry to free up more radio bandwidth to make way for the 5G network. The telco is set to kick off the first round of hearings for an inquiry into 5G in the Gold Coast on Tuesday, with the Queensland transport department and water utility also to appear. Full Story: 10 daily
5 Skills Every Mobile App Developer Should Have in 2020
Mobile app development is a field that continues to change frequently and dynamically. As different trends, programming languages, tools, and frameworks become popular, mobile developers are forced to learn constantly. It isn’t easy, but it’s part of the job. Full Story: UTV Ireland
Black Friday And Cyber Monday Deals: 10 Best Apps And Websites For 2019
Sure, some argue that Black Friday isn’t the storm-the-stores tradition it used to be, what with hollow promotions, declining foot traffic, a lack of innovation and the huge growth in online buying both on Cyber Monday and Black Friday itself. But one way or another, most Americans are going to be spending big during the official start to the holiday buying season. Full Story: Forbes
Photos-only Mode On Facebook’s Mobile App to Suggest Algorithmically Suggested Photos
A photos-only mode for Facebook’s mobile application is under testing and it would let users see algorithmically suggested photos in a feed similar to its photo sharing platform Instagram. Full Story: Newsgram
A smartphone that knows you: How our devices will evolve
Not quite. In 2019, for the first time, we will spend more time on our phones than watching TV. But before buying a new smartphone, many consumers are still waiting for more transformative technology and experiences, which is leading to declining sales and putting more pressure on device manufacturers than ever before. Full Story: VentureBeat
