23 per cent of young people show “problematic smartphone usage”: report
A study by researchers at King’s College London has estimated that one in four children and young people use their smartphones in a way that is consistent with a behavioural addiction. The research was published today in BMC Psychiatry. Full Story: Mobile Marketing Magazine
How mobile applications can keep improving your customer experience
Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. Full Story: Search Engine Land
Hyper casual gaming app usage is soaring
Lightweight gaming apps – or ‘hyper casual’ games – are seeing a rapid increase in popularity, now accounting for the highest number of installs on average per app in 50 per cent of the top global markets, according to AppsFlyer. These tap-to-play, instant games, which rely on advertising to drive revenue rather than in-app purchases, only held the number spot in 20 per cent of markets last year. Full Story: Mobile Marketing Magazine
LG’s mobile head is now the company’s CEO
LG is giving its executive lineup a massive overhaul yet again. Brian Kwon, who’s currently leading LG’s Mobile Communications and Home Entertainment companies, will officially become the company’s CEO on December 1st. Kwon used to be LG’s TV chief until he was brought in to head up its troubled mobile business in another shakeup that happened in 2018. Full Story: Engadget
A Definitive Mobile App Promotion Guide for Startups (Exclusive)
The mobile app ecosystem is a challenging environment. Year after year thousands of apps enter the app sector and compete for the pivoted top 10 listing. One of the biggest fundamental mistakes an entrepreneur preparing for the top spot can make is not paying attention to the mobile app promotion stages. Or treating the process less than the number of effort required for the design and development process. Full Story: Appinventiv
How to Select a Mobile Marketing Service Provider?
Marketing and advertisement is one thing that is important to get your business public recognition. And when it comes to marketing ‘Sms Marketing’ is the second advertisement too that any business needs. Full Story: Baltimore Post-Examiner
Facebook, Twitter profiles slurped by mobile apps using malicious SDKs
On Monday, Twitter and Facebook both claimed that bad apples in the app stores had been slurping hundreds of users’ profile data without permission. After getting tipped off by security researchers, the platforms blamed a “malicious” pair of software development kits (SDKs) – from marketing outfits One Audience and MobiBurn – used by the third-party iOS and Android apps to display ads. Neither Twitter nor Facebook have named names of the data-sucking apps, nor how many bad apps they’ve found. Full Story: Naked Security
How to add a stop on Google Maps before your final destination, on desktop or mobile
For many people, Google Maps is essential for gathering directions. But Google Maps can do even more than just take you directly from Point A to Point B. Whether accessing it on desktop or mobile, Maps has the option of adding up to nine stops to your route — but it can’t be used for public transit or rides. Here’s how to add a stop for any other method of transportation. Full Story: Business Insider
Building A Mobile App For Your Business? Consider These 12 Factors First
As mobile usage continues to grow, some companies may come to think that having a mobile app is expected and necessary. However, building an app without a clear strategy “just to have one” is not a recipe for success. If anything, it’s investing money in a plan that doesn’t have a proper endgame. Full Story: Forbes
These 10 mobile apps will make Thanksgiving 2019 a breeze
Thanksgiving 2019 is nearly upon us, which means it’s time for many people to get out the stretchy pants and prepare for a whirlwind weekend of family and friends — not to mention eating and shopping. Whatever your plans, technology can help you make the most of the holiday season, helping you navigate everything from cooking something wonderful to the navigating dinner table political talk. Full Story: CNET
Consumers will embrace mobile apps, digital wallets amid short holiday shopping season
U.S. consumers will increasingly be turning towards mobile payment apps and mobile wallets for holiday shopping this year, as a late Thanksgiving holiday leads to more aggressive discounting by retailers and shoppers look for ways to find the best deals with less time to navigate big box stores and shopping malls. Full Story: Mobile Payments Today
How mobile ads are powering a social commerce surge this holiday season
Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile, newer technologies that integrate phones with TV shopping will be less prevalent, but still show promise for cross-channel commerce platforms as video and interactive media converge for more seamless browsing and buying experiences for TV viewers. Full Story: Mobile Marketer
Why smart brands pay attention to real purchasing power
Much like Christmas, Halloween, or any other public celebration you might think of, Black Friday is now starting earlier and earlier each year. The official date this time around is 29 November, but big names including Amazon and Target put the wheels in motion early, with their Hidden Gems and Black Friday Preview sales getting a three-week jump on the big day. Full Story: MobileMarketing Magazine
Over a million T-Mobile customers hit in data breach
The US telecom T-Mobile has confirmed that it suffered a data breach in which a malicious actor was able to obtain the personal data of over a million of its customers. Thankfully though, no financial or password data was exposed and the company has alerted affected customers regarding the breach. Full Story: TechRadar
Is T-Mobile’s Customer Data Safe?
Last week, T-Mobile (TMUS) disclosed a security breach that affected some of its prepaid wireless customers in the US. According to the telecom company, a hacker got unauthorized access to customer records. And these records included customer names, account numbers, billing addresses, phone numbers, rate plans, and calling features. Full Story: Market Realist
Check out T-Mobile’s full list of Black Friday 2019 deals
The holidays can be a pretty confusing time if you’re a professional bargain hunter, as major retailers and mobile network operators are looking to stay as long as possible in the limelight ahead of what’s typically considered the biggest shopping day of the year. Full Story: PhoneArena
With more than 2.5 billion smartphone users globally today, it could be described as ‘peak smartphone’ which is not good for the industry’s manufacturers, particularly so for the world’s largest mobile phone business Samsung. Full Story: CorpComms Magazine
A mobile advertising holiday roadmap for retailers
The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Brand success will depend in part on visually dynamic and engaging ad creative, especially video, that reaches customers instantaneously on their devices. Full Story: Retail Customer Experience
The mobile screen comes into sharper focus for marketers
It is estimated that programmatic will grow from a market value of US$2.7 billion in 2017 to US$6.8 in 2020 in APAC as more advertisers in South East Asia (SEA) seek to benefit from the advantages of targeted data driven advertising. As programmatic becomes more mature in SEA, we have noticed several compelling trends emerge. Full Story: Campaign Asia
