Mobile Game Marketing Strategies to Embrace in 2020
With so many mobile games on the market and such stiff competition to get high quality players, dreams of creating an incredibly popular game that goes viral in the app stores can be crushed quite easily. That is, without the right mobile game marketing. Full Story: Gamedev
A Secret Strategy That Could Be Apple’s Fatal Self-Inflicted Blow
That was well after Qualcomm was identified as a national treasure and a critical part of the U.S. defense against Huawei’s dominance of 5G. Full Story: TechNewsWorld
How to share a YouTube channel on desktop or mobile
So if you want to share all your great YouTubecontent — or even someone else’s channel — just share your YouTube channel. Full Story: Business Insider
Windows 10 Mobile is over: Prepare for final security patches as support ends
Tuesday marks the end of Microsoft’s failed bid to get the world on Windows Mobile, Windows Phone or Windows 10 Phone. Full Story: ZDNet
UK Christmas shoppers are mobile-driven
A minority of consumers in the UK say they have bought goods or services on their mobile device directly from an ad (42%), but this rises to 64% who would purchase something directly from an ad if the product is relevant to them. Full Story: Warc
WhatsApp mobile apps updated with major new voice call feature
WhatsApp, the popular messaging app owned by Facebook, has been updated on Android and iOS with an important new feature: call waiting. Full Story: SlashGear
If you carry around a smartphone — and there’s a pretty good chance you do — you already tote around a cellular hotspot in your pocket. Full Story: Tom’s Guide
Mobile trends to look forward to in 2020
Another year, another line up of smartphone trends to look forward to. This year brought us mechanized selfie cameras, in-display fingerprint scanners, variations of the notch and triple cameras. Full Story: SlashGear
Top 5 Mobile Marketing Campaigns of 2019 to Inspire Your 2020 Strategy
As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Full Story: MarTech Advisor
The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web
The implications of mobile’s rapid adoption and its hold on consumer attention for businesses are significant. Mobile has quickly become the platform that will accelerate your growth; but, failing to adapt will leave your company as a relic of the past. Full Story: MarketingProfs.com
Mobile Drives Sales on Black Friday
Strong sales on Black Friday and Cyber Monday are creating optimism among retailers, especially those with strong online-to-offline programs. Full Story: Street Fight
5G could change the world. 5G is also marketing hype.
T-Mobile is advertising its 5G as having “ultra wideband … with massive capacity … and ultrafast speeds,” which sounds incredible. Maybe too incredible. Full Story: Marketplace.org
Craigslist finally creates a mobile app for iOS; Android version still in beta
Even though Craigslist has been around since 1995, the popular classified advertisements website is only just now getting a mobile app. Full Story: Digital Trends
Uncommon Mobile Marketing Tactics to Boost Connections with Consumers This Holiday Season
The holiday season is upon us. For retailers, the season represents a few short weeks to generate as many purchases as possible in an environment where digital and brick and mortar worlds collide. Full Story: Business 2 Community
The next era of mobile programmatic advertising is here
With over 13 trillion advertiser bids flowing through our platform each month, the PubMatic team can identify leading and real-time trends that link to broader digital market developments. Full Story: Mobile Marketing Magazine
Mobile-Trading App Robinhood Now Has More Than 10 Million Accounts
The online trading industry is in a state of flux and it has fintechs to thank. One in particular, which just surpassed the 10 million mark in terms of customers, is Robinhood. Full Story: Forbes
Advertising in mobile games: Where do I start?
Now that you know why today’s media companies are most threatened by mobile games, and what type of consumer you’ll encounter playing mobile games, it’s time to dig into the execution itself. What type of mobile campaign can you run in mobile games? Full Story: Mobile Marketing Magazine
T-Mobile has launched nationwide 5G. Here’s what that means
T-Mobile on Monday announced the launch of its nationwide 5G network, in what CEO John Legere called “a huge step towards 5G for all.” It is a huge step for T-Mobile (TMUS), making it the first US carrier to offer 5G access across the country. But it won’t be the world-changing, superfast 5G that everyone has been so hyped about. Full Story: CNN
How to add bookmarks in Google Chrome on desktop or mobile
Saving commonly used web pages as bookmarks is a convenient way to keep your browser organized and simplify visiting your favorite websites on the internet. With Google Chrome, you can do this with just a click on your desktop or a couple of taps on your smartphone. Full Story: Business Insider
Enterprises that wait to adopt a mobile-first strategy set to fail, report finds
According to a new industry report, 1 in 3 enterprises are sending their employees to work in challenging conditions without the latest available equipment and technology, increasing the potential for data leakages and data breaches. Full Story: GlobeNewswire
