SMS Marketing Is Making a Comeback

SMS messaging is now regarded as an “old” form of communication, but the art of SMS marketing is making a comeback all the same, particularly in the B2B space. Full Story: CMSWire

Google launches Shopping Ads on YouTube home feed and search results

In the coming months, sitelink extensions will become available for TrueView for action ads. Full Story: Mobile Marketing Magazine

Messaging 101: Mastering the art of customer conversation in the digital age

Human beings have been communicating for millennia. Full Story: Mobile Marketing Magazine

A majority of marketers have a budget for executing personalized messaging

Global performance marketing agency Merkle has just released its Q4 2019 Customer Engagement Report, which revealed 86 per cent of marketers have a set budget to perform personalized messaging. Full Story: Mobile Marketing Magazine

Will 5G be a game changer for business in 2020?

For the past three years, we’ve heard the call — 5G is coming, and it’s going to change the world. Full Story: VentureBeat

In-game advertising on the up: report

These are two of the key findings from game analytics and player management firm deltaDNA’s fifth annual In-Game Advertising Study. Full Story: Mobile Marketing Magazine

A mobile advertising holiday roadmap for retailers

The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Full Story: Retail Customer Experience

The mobile screen comes into sharper focus for marketers

As programmatic becomes more mature in SEA, we have noticed several compelling trends emerge. Full Story: Campaign Asia

2020 and beyond: What’s next for mobile advertising?

Balancing the need for collecting data and giving consumers control over their digital marketing experiences has been a big challenge this year. Full Story: Mobile Marketing Magazine

3 Ways Consumers Use Mobile Commerce

Ecommerce store owners make assumptions about their visitors — the settings, surroundings, and the context in which they are visiting. Full Story: Practical Ecommerce

McDonald’s Follows eBay in Mobile-Payments Tech

Adyen NV has clinched a deal to process McDonald’s Corp.’s mobile app payments, beefing up the Dutch company’s portfolio of clients in an expanding sector. Full Story: Bloomberg

Do you trust your mobile ad performance team?

There’s more than one way to skin a cat, as they say, and there are even more ways to run a global performance campaign. Full Story: VentureBeat

Five reasons why apps don’t work

On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain what we mean. Full Story: Mobile Marketing Magazine

Interpreter, Google’s real-time translator, comes to mobile

After rolling out on smart speakers and displays earlier this year, Google’s interpreter real-time translation mode is finally landing on mobile. Full Story: TechCrunch

How 5G is changing mobile data traffic

A snapshot of the mobile industry shows a tremendous, rapidly growing appetite for data. Full Story: VentureBeat

Mobile Messaging More Prevalent in Western Europe than Mobile Social Networking

eMarketer junior forecasting analyst Nazmul Islam compares our mobile messaging app usage numbers with our mobile social networking usage figures and the factors behind the increasing gap. Full Story: eMarketer

Making it Personal in Telco Mobile Marketing—The 4 Stages of Personalization

Personalization is one of the greatest mechanisms to grow and retain telco customers. From interactions that keep them informed of their data usage… Full Story: Business 2 Community

Mobile advertising’s role in reviving the high street

Even at this traditionally shopping-focused time of the year, most headlines about retail don’t make for cheerful reading, continuing a pattern that has become all too familiar over the past few years. Full Story: MobileMarketing Magazine

Unsplash debuts digital ad platform

Stock photo database Unsplash has launched a digital advertising business to enable brands to reach its audience of 300m monthly users with branded images. Full Story: MobileMarketing Magazine

The Increasing Need for Mobile Value Added Services

Mobile Value Added Services Market report provides a detailed overview of the industry including both qualitative and quantitative information. Full Story: CSO Australia