Five ways to make your mobile messaging strategy connect with customers
How you use messaging really depends on what you as a brand want to achieve, and how you want to achieve it. Full Story: The Drum
What do the roaring 20s have in store for mobile advertising?
The 2010s will go down as one of most influential decades in the current ‘digital revolution’. Full Story: MobileMarketing Magazine
7 Tips to Improve Your Employees’ Mobile Security
Security experts discuss the threats putting mobile devices at risk and how businesses can better defend against them. Full Story: Dark Reading
The 2020 guide to mobile marketing: How to make smart and tough decisions about your mobile strategy
In 2019, the time users spent on mobile overshot all other media types. Full Story: YourStory.com
AppsFlyer Signs on as Presenting Sponsor of Mobile Apps Unlocked 2020
AppsFlyer, the global attribution leader, today announced its role as the sole presenting sponsor of Mobile Apps Unlocked (MAU) 2020, the leading mobile acquisition and retention summit. Full Story: Martechcube
Mobile Marketing Market to Witness Steady Growth through 2026
This research study examines the factors responsible for market growth. Full Story: Instant Tech News
How the 5G revolution could increase mobile security—and opportunities for hackers
As 5G becomes a bigger part of our lives, security experts warn telecoms deploying 5G networks… Full Story: Fortune
Mobile Payments Aren’t Alternative Payments Anymore
Mobile payments becoming the norm is the last of three “fintech prediction” themes I said I’d extrapolate further in early 2020. Full Story: Forbes
The 2020 guide to mobile marketing: How to make smart and tough decisions about your mobile strategy
In 2019, the time users spent on mobile overshot all other media types. Full Story: YourStory.com
Your 2020 mobile marketing guide: Top insights from InMobi
To gain an understanding of what a ‘digital-native’ region means, one only needs to look at the numbers in Southeast Asia. Full Story: Campaign Asia-Pacific
Mobile First Video Services Market Survey On Growth Strategies 2028
Mobile interaction has overshadowed human interaction with other digital media devices, thereby generating a lucrative revenue stream for mobile first video services market. Full Story: Nyse Nasdaq Live
How to Develop a Strategic Marketing Plan (With SMS Marketing Example)
Thinking about starting a business in the upcoming future? If so, then a precise marketing plan might as well be the make or break of the success of the company. Full Story: Influencive
A Mobile-First Strategy Is The Secret To Realizing The Promise Of Your Digital Investments
Three years ago we acquired a native mobile AI solution company named Abbi.io, an up-and-coming startup in the mobile AI field with a great team. Full Story: Forbes
Mobile accounts for 65% of all ecommerce traffic – so why are mobile sales still lagging?
The majority of traffic for retail websites now comes from smartphones, though there still remains a gap between mobile traffic and sales. Full Story: The Drum
Microsoft’s new Office app arrives on iOS and Android with mobile-friendly features
Microsoft is releasing its new unified Office app for iOS and Android today, which combines Word, Excel, and PowerPoint into a single application. Full Story: The Verge
Getting the message: how mobile messaging turns promotions into transactions
Consumers have become blind to online advertising. And who can blame them? Full Story: The Drum
Social channels are essential to customer engagement and personalised experiences
By now, social messaging apps are a fact of life – not just in our personal lives, but for businesses that want to communicate effectively with their customers. Full Story: MobileMarketing Magazine
Mobile in-app video ad spend up 110% across APAC
Mobile in-app video ad spend was up 110% across the Asia Pacific region in the fourth quarter of 2019. Full Story: AdNews
Here’s How 5G Could Shake Up Your Business—And How To Prepare Today
If you’ve made it through the first 20 years of this century without having your industry turned upside down, that doesn’t mean it’s safe to rest on your laurels. Full Story: Forbes
Samsung appointed a new mobile boss as it faces ‘peak smartphone’ and competition from all sides
Roh, who’s been at Samsung since the late 1990s, previously served as head of research for the firm’s mobile business. Full Story: Business Insider
