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MOBILE MARKETING

Integrated Marketing Vancouver | Daily Update – March 2nd, 2020

Facebook opens up 3D Photos to single-lens camera phones and existing 2D images

Facebook is extending its 3D Photos feature to more phones. It previously only worked with high-end smartphones with dual-lens cameras such as the iPhone 11. Full Story: MobileMarketing Magazine

Lumavate Expands Its Low-Code Mobile App Platform

Lumavate released new features today, allowing marketers to build and publish mobile apps rapidly with no code required. Full Story: MarTech Advisor

Tests reveal mobile phones’ vulnerability to ultrasonic wave attacks

Ultrasonic waves don’t make a sound, but they can still activate Siri on your cellphone and have it make calls, take images or read the contents of a text to a stranger. Full Story: MobileMarketing Magazine

There Are Now 8.9 Million Mobile Apps, And China Is 40% Of Mobile App Spending

The total number of mobile apps on the planet has now reached a massive 8.93 million, according to a new report from RiskIQ. Full Story: Forbes

Integrated Marketing Vancouver | Daily Update – February 28th, 2020

Mobile Marketing Spend To Grow 73 Percent Over Five Years, Report

Results from the February 2020 CMO Survey are in. The survey, administered bi-yearly online, covers the opinions of top marketers on budgets, firm capabilities and social media. Full Story: AList

Apple Voted Top Marketing Company

Apple Inc. was voted the top marketing company across industries via The CMO Survey—a feat it has achieved for the last 13 years. Full Story: MediaPost Communications

Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon

Being an online retailer is harder than ever, with more opportunities but also more channels and risks. Full Story: Marketing Land

Facebook blocks mobile app advertisers from using device-level data

The update underpins Facebook’s efforts to contain user data – but it’s a concerning signal to advertisers. Full Story: Marketing Land

Integrated Marketing Vancouver | Daily Update – February 27th, 2020

Top Marketers Earmark More Money For Mobile

Across the country, top marketers plan to increase their mobile budgets by 73% over the next five years. Full Story: MediaPost Communications

T-Mobile kicks off another anti-Verizon 5G campaign

T-Mobile is asking why its rival carrier only has 5G available in a limited number of areas. Full Story: CNET

Samsung introduces data security chip solution for mobile devices

Samsung Electronics, a provider in advanced semiconductor technology, introduced a Common Criteria Evaluation Assurance Level (CC EAL) 5+ certified Secure Element (SE) turnkey solution for mobile devices. Full Story: VanillaPlus

A technical look at 5G mobile device energy efficiency

5G enables new functions and major performance improvements, but it also puts tougher energy requirements on mobile devices. Full Story: Ericsson

Integrated Marketing Vancouver | Daily Update – February 26th, 2020

Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Emotion is at the heart of understanding, measuring, and improving our relationships. And people are emotionally invested in brands. Full Story: Business 2 Community

Why marketers need to embrace ‘Mobile Moments of Truth’

Southeast Asia is brimming with untapped opportunities driven by rapid urbanisation and digitisation. Full Story: Campaign Asia-Pacific

App Samurai closes a $2.4M Series A funding round led by 212 Ventures

App Samurai, a platform to market mobile apps, has closed an investment of $2.4 million in Series A funding, led by 212 Ventures and co-invested by Collective Spark, 500 Startups and Degerhan Usluel. Full Story: TechCrunch

You don’t have the choice anymore… Go full on Mobile Learning

Futureproof your workforce leveraging mobile devices to give your team flexibility, self-direction and meaningful learning experiences. Full Story: Moodle

Integrated Marketing Vancouver | Daily Update – February 25th, 2020

Mobile App Development: Flutter Setting The Trend In 2020

The launch of Flutter came a few years ago, but this incredible toolkit for developing different platforms by Google has come a long way since then. Full Story: Customer Think

How to view your Spotify queue on desktop or mobile, and edit it

You can easily view your Spotify queue on a computer or mobile device. Full Story: Business Insider

Microsoft launches Office mobile app and promises new features to simplify smartphone tasks

Microsoft is launching an Office mobile app today for Android and iOS designed to make some of its signature software — Word, Excel and PowerPoint — must-have tools for all smartphone users. Full Story: GeekWire

7 Questions for the Mobile Industry

When GSMA pulled the plug on MWC earlier this month, all the face-to-face appointments at the show got scrapped. Full Story: EE Times

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  • Our Company
    • ABOUT US
    • OUR TEAM
    • VISION
    • MISSION
    • VALUES
  • Our Solutions
    • Strategy
      • Marketing Plan
      • Market Research
      • Marketing Analytics
      • Market Intel Monitoring And Newsletter
      • Surrogate Marketing
      • Customer Loyalty Program
      • Advertising Strategy (Online & Traditional)
      • Outsourced Marketing Office (OMO)
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