Is Traditional Market Research Dead? Market Research in Today’s World
Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep the lights on, many businesses overlook marketing, especially market research. Full Story: Business 2 Community
Market research is changing – it’s time to shift your outlook
We’ve learned a lot from 2020 – like to be more grateful for things like family, friends, and our health, to care more for the environment (though our latest research says cynicism is making a comeback), to better support local businesses… Full Story: The Drum
6 Reasons Why Keyword Research Is Fundamental for Web Marketing
Keyword research is an important facet of SEO. It isn’t just about search volumes and neither is it only about knowing how traffic moves. Full Story: HR News
Is The Customer Always Right? Lessons On Interpreting Market Research
In 1985, the Coca-Cola Company changed the formula for their classic soft drink and released “New Coke.” The product was extremely well researched and the launch plans were meticulously developed, but “New Coke” became a storied example of a high-profile business misstep. Full Story: Above the Law
Amazon professionals support warehouse unionization efforts, according to a survey
An Amazon fulfillment center in Alabama has been the epicenter of a conversation around unionized labor in the US. Full Story: TechRepublic
Consumer sentiment tentatively more upbeat, survey finds
Household financial fears continue to weigh, however, indicating that “permanent scarring” could be an issue for the Irish economy. Full Story: The Irish Times
iPhone 12 sales propel Apple to top of smartphone market: survey
Strong sales of iPhone 12 models lifted Apple to the top of the global smartphone market in the fourth quarter, a survey showed Monday. Full Story: Tech Xplore
GENFIT: new market research data highlight potential of elafibranor in PBC
Peak sales for elafibranor as potential second line treatment for PBC estimated at $515 million in 2035 on a total market of $1.5bn in 2035 according to research commissioned by GENFIT from IQVIA. Full Story: GlobeNewswire
Best Market Research Companies
Market research seeks to understand consumer behavior and helps inform business planning for near-term issues, such as product launches, pricing, packaging, and so forth. Full Story: Investopedia
Market research spend continues to contract
The net balance of companies that cut their market research budgets – the difference between those reporting increased and decreased available spend – was -25.0% in the last three months of the year. Full Story: Research Live
