ADVERTISING AND MARKET RESEARCH EXPORTS RISE 7%

This ranks advertising and market research third among similar export industries, behind insurance and pensions (£20bn) and computer services (£12bn). Full Story: Research Live

How can market research and user experience combine?

UX, according to Colburne, was a better fit than market research for many projects that needed constant engagement with users to direct product design. “Little and often is the key when it comes to UX,” he said. Full Story: Research Live

Is Traditional Market Research Dead? Market Research in Today’s World

Market research allows a firm to track changes in consumer attitudes, needs, and ways of interaction. Full Story: Business 2 Community

How can market research and user experience combine?

User experience (UX) is misunderstood and can often be a better fit for projects than traditional market research (MR), a panel at the MRS Impact 2021 conference has said. Full Story: Research Live

How can market research and user experience combine?

User experience (UX) is misunderstood and can often be a better fit for projects than traditional market research (MR), a panel at the MRS Impact 2021 conference has said. Full Story: Research Live

ADVERTISING AND MARKET RESEARCH EXPORTS RISE 7%

UK – The UK advertising and market research sectors are worth a combined £7bn a year, making them the third largest exports sector among comparable industries, according to an Advertising Association (AA) report. Full Story: Research Live

MARKET RESEARCH ‘HAS A MASSIVE IMAGE PROBLEM’ ATTRACTING TALENT

UK – The market research industry has a “massive image problem” and needs to appeal to people from more diverse backgrounds, according to research heads from Google and Twitter. Full Story: Research Live