MARKET RESEARCH CAN HELP UNDERSTAND MULTIPLE PERSPECTIVES

Managing the multiverse says that the process of identifying, describing and quantifying the range of perspectives on numerous topics shows that fewer people believe that there is a single approach to perceiving society. Full Story: Research Live

MARKET RESEARCH CAN HELP UNDERSTAND MULTIPLE PERSPECTIVES

UK – The idea there is a single “rational” perspective no longer has the same credibility it once did, and market research can lead the transformation to a “multiverse” world, according to a report by the Market Research Society’s (MRS’s) Delphi Group. Full Story: Research Live

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. It’s a “dog eat dog world” when it comes to companies fighting over the same consumer base — Full Story: Forbes

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. It’s a “dog eat dog world” when it comes to companies fighting over the same consumer base … Full Story: Forbes

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes